Joana Gomes

Experience

• 

  Equivalenza

  Oct 2012 - May 2023

  • Member of Portugal's marketing committee

    Jul 2018 - May 2023

  • Owner

    Oct 2012 - May 2023
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  Faculdade de Medicina Veterinária da Universidade de Lisboa

  Sept 2014 - Sept 2019

  Doctor of Veterinary Medicine
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  Drive Me Nuts

  Jan 2017 - Feb 2019

  Cofundador

  newinseixal.nit.pt/fit/esta-marca-seixalense-tem-granola-biologica-e-artesanal

• 

  Virbac

  Sept 2019 - now

  - Responsible for the following Business Units: Pet Food, Pet Supplements, OTC and part of Virbac's Prescription Portefolio;- Drive the product and business-planning process across the teams and the company;- Establish strategies for product pricing and positioning;- Develop, implement and track KPIs;- Develop marketing strategy and campaigns;- Responsible for product launches within the mentioned categories;- Define key features, specifications and requirements of the product based on customer preferences;- Manage warehouse inventory levels with local partners and Supply Chain;- Ensure product, sales and margins are aligned with budget;- Define and discuss budget within the assigned areas;- Ensure pricing strategies support financial objetives;- Grow market share;- Manage product life cycle;- Assist in all the Digital transformation and ensure that the digital strategy is aligned with the trends in the Veterinary channel and also with Virbac's policy;- Farmacovigilance reporting.- Give support and trainning to the sales team;- Technical adviser for all the BUs above mentioned on a B2B and B2C level;- Customer service management. Show less

  • Marketing and Sales Manager Petfood

    Jan 2024 - now

  • Product Manager

    Jan 2021 - Jan 2024

  • Trainee

    Sept 2019 - Dec 2020
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  PlanBio

  Jan 2021 - now

  Consultor externo

  Planeador de Horta Biológicahttps://planbio.eu/