Sophia Ramos

Experience

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  Corporación La Prensa

  Apr 2010 - Oct 2019

  Co-founded and managed a new Content Studio after achieving $7 million in revenue over 5 years for a previous department.Led a 12-person content team, including designers, post-producers, and copywriters, to execute multi-channel content strategies for external and internal clients.Supervised and delivered 50+ branded articles and projects for brands across various industries, including Microsoft, Banco General, Movistar, and Cleveland Clinic.Published the content studio’s first international branded content article in partnership with Jaguar (Sao Paulo, Brazil), which resulted in 10+ new partnerships with brands like Mercedes-Benz, Porsche, and Mazda. Show less

  • Head of Content

    Jan 2019 - Oct 2019

  • Digital Marketing Specialist

    Jan 2014 - Dec 2018

  • Digital Sales Coordinator

    Jan 2012 - Dec 2013

  • Social Media Manager

    Jan 2011 - Dec 2011

  • Webmaster

    Sept 2010 - Dec 2010

  • Web Assistant

    Apr 2010 - Sept 2010
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  Sophia Ramos

  Nov 2019 - Oct 2020

  Digital Marketer

  A few roles I've managed on a freelance or contract basis:Digital Marketer | Pedros Bienes RaícesDeveloped and executed a digital strategy focused on content marketing, social media, and landing pages to generate high-quality leads. Served as a copywriter, graphic designer, web designer, and post-producer.Social Media Manager | Rotary, Fundación de los Clubes Rotarios de PanamaDeveloped and implemented a social media strategy to attract, engage, and build loyalty among donors and volunteers for Rotary Panamá. Also contributed to public relations, event coverage, photography, and video production.Social Media Manager | BenissimoDeveloped and executed a social media strategy for both the pre-opening and post-opening phases. Additionally, I handled product photography, copywriting, and design.Account Manager | MyZone Media Inc (Remote - Vancouver, Canada)Responsible for fostering client relationships, managing proposals, and improving processes by leveraging SaaS tools.Digital Marketing Specialist | Elite Virtual Brokerage (Remote - Florida, United States)Worked with the founder to manage digital marketing and social media strategies aligned with business goals. Show less

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  AltaPlaza Mall

  Oct 2020 - Apr 2022

  Head of Digital

  Managed the content marketing and social media strategy, driving up to $3 million in monthly revenue, in partnership with 100+ retail brands, including Forever21, Samsung, LEGO®, Express, and Calvin Klein.Grew the shopping mall Instagram’s account to 125k followers in 1.5 years; published 1.6k+ posts in different formats, collaborating with an in-house team, agencies and freelancers.Innovated by creating new content formats like shopping guides; delivered 8 shopping guides, partnering with 30+ brands for each guide.Developed a custom WIFI access journey with instant benefits powered by purple.ai; partnered with 16 brands for content and increased their monthly revenue by 10%. Show less

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  Stratalife Coaching

  Jun 2022 - now

  Digital Marketing Mentor

  Mentored brands in Content Marketing and Social Media at a $100 hourly rate.

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  Croud

  Aug 2022 - Jul 2024

  Croudie
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  Forwrd Agency

  Jan 2023 - Aug 2024

  Marketing Manager & Creative Director

  Produced the agency’s podcast and blog focused on ecommerce, growing the YouTube channel to 52k views and 325 followers within 4 weeks; created 6 episodes, 30 shorts, 6 blog posts, 6 newsletters.Developed an Ecommerce Analytics Academy, with each course valued at $997, supported by SaaS leaders, including Kittl, getvoila and gitti; got listed in 10 course directories.Built a custom content pipeline with ClickUp to streamline content production and distribution across social channels like LinkedIn, X and YouTube; reduced project delays by 30%.Led the creation of a new advertorial funnel offer; developed 20+ advertorial landing pages for clients and 3 third-party publishers collaborating with freelance copywriters and conducting A/B testing for optimizing conversion rates and content strategy.Managed and successfully launched the rebranding of a premium skincare ecommerce brand by improving the UI/UX of their online shop, delivering a more engaging customer experience that aligned with the new brand's positioning. Show less

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  Nova Casa Editorial

  May 2023 - now

  Author

  Author of 'Factura al corazón' with +5 million reads on Wattpad. Published across Spain and Latin America; rated with 4.2 stars on Amazon.Led the book’s editorial design and marketing campaign, reaching 3k users on Instagram during the announcement and driving up to $2,000 in sales during the first 3 months.