Dragana Lotrean

Experience

• 

  Berlitz

  Jan 2011 - Jun 2011

  PR Manager Assistant

  - Reporting on key competitors’ activities, market research- Events organization, providing necessary information for media representatives

• 

  Bovan Consulting d.o.o.

  Sept 2011 - Mar 2012

  Executive Manager Assistant

  - Associate in preparing different HR programs and several communication workshops for multiple industries and companies- Working on solutions for external and internal communications, crisis communications

• 

  Dentsu

  Jan 2012 - Jul 2020

  - Leading digital media activities for clients from various industries- Developing ATL strategies with extensive focus on digital media- Campaign management including Social media, Local display websites and Google platform- Daily communication with clients along with regular and ad-hoc analysis and reporting- Following trends and novelties in the industry in order to analyze and apply best practices Accountable for Croatian, Slovenian, Serbian, Bosnian , Macedonian and Albanian markets Show less - Key contact person for various clients’ accounts across wide range of industries- Developing ATL strategies, allocating budget, defining KPIs- Coordinating several teams in Adriatic region- Accountable for daily communication with clients, reporting and presenting on multiple levels- Developing long-term relations with clients and key stakeholders- Improving quality of service and facilitating solving issues- Providing detailed inputs for negotiation process, analyzing market and competitive activitiesAccountable for Croatian, Slovenian, Serbian, Bosnian , Macedonian and Albanian markets Show less

  • Digital Account Manager

    Jan 2019 - Jul 2020

  • Account Manager

    Jan 2015 - Jan 2019

  • Media Executive

    Jan 2012 - Jan 2015
• 

  IKEA

  Jul 2020 - now

  Holistic overview of Marketing and Business KPIs in order to connect dots and drive growth and Market share. Keeping track on effectiveness and efficiency across all marketing units, communication, media, loyalty and insight. Deliver analysis and reports across initiatives with clear input for further development and improvement.Integrated collaboration with Business steering, Selling and Management teams on local markets. Accountable for Romanian, Croatian, Slovenian and Serbian market. Steering Marketing initiatives across all media channels, accountable for effectiveness and efficiency of media mix and performance, delivering media ROI, measuring impact on business growth. Developing Media strategy approach for both offline and online, working on testing new possibilities and solutions in order to drive main media and business KPIs.Accountable for Romanian, Croatian, Serbian and Slovenian market.

  • Marketing Performance Lead

    Mar 2021 - now

  • Integrated Media Specialist

    Jul 2020 - Mar 2021