Maddie Wharton, CAPM

Experience

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  Odyssey Online

  Jun 2015 - Jun 2016

  Writer

  • Wrote weekly blogs for entertainment, enjoyment, and educational purposes.• Promoted Odyssey platform by recruiting followers and additional writers.

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  Boise State University

  Dec 2015 - Jun 2017

  Communication Officer - Associated Students of Boise State University

  • Served as the liaison between the Associate Student of Boise State University (ASBSU) and the general public. • Established strong relationships with local media and managed all social media accounts. • Acted as the campaign and project manager for ASBSU special events and programs.• Maintained and updated the ASBSU website through coding in a WordPress format.• Held executive roles in the execution of projects like lobbying for equitable funding for higher education in the state of Idaho, allocating $20,000 to the development of a diversity and inclusion-focused program on campus, and passing a resolution to protect DACA Broncos. Show less

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  Make-A-Wish Idaho

  Aug 2016 - Dec 2016

  Marketing and Public Relations Specialist

  • Represented Make-A-Wish Idaho to research, plan, execute, and measure a complete public relations campaign for the “Believe” program. • Exceeded the client’s goal by raising more than $24,000 in donations from Macy’s. • Constructed a promotional campaign for “The Great Polar Bear Challenge,” increasing donations by over 102% year over year.• Generated lasting partnerships between Make-a-Wish and four local businesses.

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  Executive Women's Golf Association

  Jan 2017 - May 2017

  Public Relations and Social Media Associate

  • Attracted new and retained existing Executive Women’s Golf Association (EWGA) members through marketing and promotional efforts. • Managed all social media accounts as well as designed and created content for deliverables that comply with national brand standards. • Created and distributed media kits while establishing relationships with local media contacts.

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  Ministerio de Educación, España

  Aug 2019 - Jul 2022

  Language and Culture Assistant

  • Acted as both an academic instructor and cultural representative.• Designed interesting lesson plans that incorporated curriculum and life values.• Presented culturally significant events and holidays in an insightful and relatable manner.• Assessed students' language skills and built custom improvement plans.• Facilitated group activities that cultivated positive team dynamics.• Fostered meaningful individual relationships to cater to the learning needs of each student.• Worked continuously to promote a safe and inclusive classroom environment. Show less

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  KPRC

  Mar 2020 - Jun 2020

  Foreign Correspondent

  • Wrote articles detailing the scene in Madrid during the Coronavirus Pandemic.• Produced, self-edited, and published with minimal instruction or guidance. • Ensured content and format relevance by staying up to date with changing media trends.• Reported on daily changes to the social and political environment.• Organized observation, local reporting, and personal reflection to create a realistic and relatable perspective.

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  Impress

  Nov 2021 - Jul 2023

  Copywriting, Localization, and SEO Specialist

  • Translated web and blog content from Spanish to English while maintaining tone and flow.• Strategically incorporated researched keywords to boost search engine rankings.• Revised and manually rewrote outdated English content to be repurposed.• Generated engaging meta-titles and descriptions that fit search engine requirements.• Wrote completely original content that is accurate and relevant to the field.• Meticulously self-edited to ensure top-notch grammar and formatting.

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  Pivota Marketing

  Feb 2022 - Aug 2023

  • Served as the lead point of contact for all account management matters, building and maintaining strong, long-lasting, trusted advisor relationships with clients.• Identified project goals and objectives, created a plan that outlined the tasks, timelines, and resources required, and ensured all materials were successfully delivered in a timely manner.• Clearly communicated the progress of initiatives to cross-functional teams and stakeholders.• Forecasted, tracked, and analyzed key account metrics, identifying areas for improvement, and exploring opportunities to add additional services and offerings to new and existing clients.• Acted as the liaison between clients and internal teams and assisted with challenging requests or issue escalations as needed.• Expanded industry knowledge by participating in educational opportunities, reading professional publications, and maintaining personal networks. Show less • Strategized and oversaw copywriting and email projects for all clients as well as developed new initiatives to ensure their marketing goals were achieved each quarter.• Generated creative content for blogs, web, and email for clients across several industries.• Designed engaging email marketing campaigns to generate high click and open rates.• Researched, organized, and managed all email, CRM, and site integrations.• Analyzed organic search performance data, provided relevant insights, and established long-term SEO strategy both for clients and internally.• Monitored paid ad campaigns and made adjustments based on performance data.• Conducted keyword and market research to improve search engine rankings and increase organic traffic.• Trained and mentored digital marketing interns each season. Show less

  • Account and Project Manager

    Jan 2023 - Aug 2023

  • Copywriting, SEO, and Email Marketing Manager

    Feb 2022 - Jan 2023
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  Yes& Agency

  Sept 2023 - now

  Project Manager

  • Build and maintain strong client and partner relationships by understanding needs, anticipating requirements, and delivering tailored solutions, resulting in 600% organic growth in the first year.• Lead and manage multimillion-dollar projects, ensuring successful execution from concept to completion while meeting client objectives and maximizing ROI.• Drive project success by facilitating communication across cross-functional teams, coordinating resources, and ensuring alignment with project scope, schedule, and budget.• Analyze market trends and project data to identify growth opportunities, exceed client expectations, and mitigate risks through proactive problem-solving.• Oversee all phases of project lifecycles, from developing materials to supervising timelines and vendor relationships, while optimizing workflows with Agile methodologies.• Ensure timely and profitable deliverables through comprehensive project tracking, forecasting, and risk management. Show less