James (Jim) Hartung

Experience

• 

  US Army

  Jan 1985 - Jan 1999

  • First Lieutenant

    Jan 1991 - Jan 1999

  • Sergeant

    Jan 1985 - Jan 1991
• 

  National Geographic

  Jan 1993 - Jan 1996

  Development Officer
• 

  Procter & Gamble

  Jan 1998 - Jan 2004

  Senior Brand Manager

  ~Increased sales of the #1 retail coffee brand (Folgers Coffee) by +17%. Developed highest scoring TV ad in 30 years and boosted brand awareness +40%.~Developed and implemented the strategy and marketing plans that led to the turnaround of Millstone Coffee-- a $250mm premium coffee business-- and established it as the #1 premium retail brand (overtaking Starbucks). ~Led repositioning of the $1B+ Pringles business including new advertising, merchandising and packaging that produced NPV of $150mm and increased operating profit by +50%. Show less

• 

  ConAgra Foods

  Jan 2004 - Jan 2006

  Director, Dinners and Condiments

  Developed the turnaround strategies and led cross-functional teams overseeing the $250mm shelf-stable dinner and condiments businesses of Con Agra Foods. ~Reversed three years of declining market share and shipments for the Homestyle Bakes brand and increased volume sales +35% and contribution margin +$8mm. ~Boosted ketchup shipments +5% and increased contribution margin +40%. ~Produced consumer-insight driven advertising that scored in the top 10% of the ASI-IPSOS global commercial database. Show less

• 

  Public Storage

  Jan 2006 - Jan 2007

  Senior Vice President, CMO

  Modernized the marketing analytics capabilities and strengthened e-commerce revenues via search engine optimization, increased search/display advertising and behavioral targeting.

• 

  St. Joseph Health

  Jun 2007 - Oct 2009

  Vice President

  Led the Marketing function for this $4B multi-state, healthcare provider.~Helped craft the strategy for the hospitals in its largest market (Orange County) in partnership with Bain Consulting and IDEO.~Originated a ground-breaking "voice of the patient" program that substantially improved patient satisfaction and prepared for the coming of "outcomes-based" reimbursement schemes from the Federal Government.

• 

  Hampton Products

  Jan 2010 - Jan 2018

  Oversaw all business units of a privately held, middle-market home improvement product manufacturer. ~Led Hampton's transformation into a branded technology company and supplier of embedded IoT devices to the retail and wholesale construction/home improvement industry. ~Delivered mid-single digit revenue and high double-digit operating margin growth. ~Produced two "best in industry" award-winning products in 2014 and 2017 respectively.~Increased e-commerce sales +61% year (5-year CAGR). Show less Provided leadership of the Security Hardware, Lighting, and Electronics businesses.~Spearheaded the first-ever Company-wide strategy review;~Increased emphasis on Security Hardware division via acquisition/integration of Universal Hardware business. ~Re-structured the R&D and Marketing functions to devote more resources to innovation-- increased Company-owned patents and trademarks 2x.~Implemented processes for pricing, customer quotes, new product initiatives, SKU rationalization to improve Company profitability and cash flow.~Strengthened global sourcing infrastructure supporting Security Hardware business by creating strategic partnerships in Taiwan and China that reduced cost, lead-times, and improved quality. Show less

  • Executive Vice President

    Jan 2013 - Jan 2018

  • Senior Vice President

    Jan 2011 - Jan 2013

  • Group Vice President

    Jan 2010 - Jan 2011
• 

  Waypoint Strategy

  Jan 2019 - now

  Chief Executive Officer

  Waypoint Strategy helps companies define clear, long-term strategies to guide their priorities and develop winning go-to-market plans and organizational capabilities to increase profits, market share, and enterprise value.