Denise Lewis

Denise Lewis

Public Relations Director

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location of Denise LewisLatham, New York, United States

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  • Timeline

  • About me

    Marketing Specialist

  • Education

    • SUNY Geneseo

      -
      Bachelor of Arts Speech Communications

      Activities and Societies: WTEN-TV 10 Advertising Intern - (ABC Affiliate) Albany, NY As Assistant Arts Editor for The Lamron college newspaper, I attended and wrote reviews for plays and art exhibits. I also wrote special interest stories on college campus groups.

  • Experience

    • Herb Gross & Company

      Jan 1986 - May 1989
      Public Relations Director

      Coordinated marketing strategies to achieve major print and television coverage for local and national accounts.Organized press conferences, ribbon-cutting ceremonies, and advertising seminars.Provided production assistance at casting sessions and commercial television shoots.

    • D.J. Moore Advertising

      May 1989 - Jan 1994
      Public Relations/Media Buyer

      Successfully competed against more than 40,000 ad agencies, radio stations and production houses in the US to win Silver Microphone Award/Best Radio Ad judged on creativity, production quality, copywriting, performing talent and overall effectiveness.Negotiated print space for computer software company with $1 million advertising budget.Managed the publicity for a variety of clients targeting industrial, business, and healthcare industries.

    • Denise Lewis PR Services

      Jan 1994 - Jan 2002
      PR Consultant

      Promoted Independent candidate in successful bid for Troy City council seat.Gained notoriety for The Creative Advantage advertising agency by achieving major newspaper coverage on award-winning illustrator.Received national media coverage through cordless window blind marketing campaign by promoting safety aspects and providing personal testimonials on accidental child deaths caused by blinds with cords.

    • Elizabeth Seme Inc

      Jan 2002 - Jun 2011
      PR Coordinator

      Wrote audio/video script for membership video. (See attached link.)Increased attendance at conferences, membership retention, sponsorships and donations for the New York State Turfgrass Association through effective press releases, e-mail blasts, phone solicitation and letter writing campaigns.Achieved record-breaking attendance for Northeast Ag & Feed Alliance and New York Corn Grower events by writing concise press releases, increasing PR distribution, developing e-mail contact lists and coordinating media interviews.Cost-effectively promoted awareness of the Empire State Green Industry Show by annually bartering $50,000 worth of complimentary print and website advertising.Encouraged member participation by writing newsletters outlining Association activities that were e-mailed to over 900 members and contributing articles to Cornell University newsletter mailed to 1,600 members. Show less

    • Alliance Risk Group Inc.

      Oct 2011 - Apr 2023
      Brand Ambassador

      Alliance Risk Group, Inc. started out as Alliance Worldwide Investigative Group, a company founded in 2005 by CEO Mario Pecoraro. In 2020, the company united its services under one name – Alliance Risk Group, Inc., one logo, and one mission – to reduce risk and inspire confidence! Alliance Risk Group inspires confidence by providing risk mitigation solutions globally. The services include due-diligence based background investigations customizable to a variety of industries including banking/finance, technology, energy, gaming/hospitality, transportation, staffing, healthcare and more. Alliance also performs surveillance and complete SIU investigations for insurance and corporate professionals.In addition, our litigation support team (formerly known as Avvocato Litigation Support International) offers complete legal support including service of process on a local, state, national and international level. We serve law firms of all sizes, in-house legal departments of major corporations and government agencies that need service of process anywhere.Our claims adjusting team, (formerly known as Preferred Adjustment Company) provides full-service claims handling and property/casualty adjusting services for insurance carriers, self-insured companies, and attorneys. Alliance Risk Group’s experienced crew of adjusters are strategically located throughout New York and surrounding states. We are available to service claims on a regional and multi-state level. Show less

    • Entrepreneurs'​ Organization

      Mar 2013 - Dec 2017

      Assist board members, including President, Membership Chair, Forum Chair, Learning Chair, Communications Chair, Sponsorship Chair and Finance Chair, to meet Chapter goals. Wrote and produced weekly newsletter, took minutes of board meetings, promoted events and sent invitations through Eventbrite, responded to member email inquiries, updated Chapter information on global database, assisted with membership campaigns, wrote welcome letters and approval notifications; coordinated Chapter events and forum trainings; provided Chapter purchase reports for Treasurer. Show less

      • Consultant

        Oct 2017 - Dec 2017
      • Albany Chapter Administrator

        Mar 2013 - Sept 2017
  • Licenses & Certifications