Sushant Bankar

Experience

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  Logiprisam

  Mar 2011 - Nov 2011

  Content Writer

  Develop content for forum & portal including product reviews, expert answers for visitors queries.

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  NeoSOFT Technologies (A CMMi Level 5 Organization)

  Oct 2012 - Nov 2015

  Sr. SEO Executive

  1. Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities. 2. Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.3. Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific.4. Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers).5. Develop and implement link building campaigns.6. Develop, manage and execute communication/content strategies via social communities in coordination with client goals.7. Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools).8. Monitor and evaluate search results and search performance across the major search channels in order to improve rankings.9. Research and administer social media tools in support of clients’ social media strategy.10. Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies.11. Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.12. Track, report, and analyze website analytics and PPC initiatives and campaigns.13. Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.14. Optimize copy and landing pages for search engine marketing.15. Perform ongoing keyword discovery, expansion and optimization.16. Research and analyze competitor advertising links.PPC1. Keyword Research2. Creating Campaign with different ad groups based on Website Structure 3. Creating Ads based on keywords4. Manage biding for Keywords5. Monitoring Ads and making changes if require.6. Display Campaign Optimization7. Display Ad Creation8. Negative Keywords Show less

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  EBrandz Solutions Pvt. Ltd.

  Nov 2015 - Nov 2017

  PPC Team Lead

  • Research keywords for adwords campaigns based on/thought leadership content and Google Trends/Adwords planner.• Develop ad copy and test ads• Set up adwords campaigns in Google Adwords management console (select the most effective channels for Google-Banner Ads and Paid Search Campaigns, and recommendations on budget allocation).• Create and maintain campaign tracking URL tags for web analytics tracking• Manage adwords budgets (daily and total).• Monitor, analyze and optimize keywords and ads based on performance. Recommend changes to minimize cost per click and improve clickthrough rate (active bid management).• Analyze effectiveness of adwords traffic vs non-adwords channels in terms of activity, engagement and conversions, leveraging web analytics data to understand conversions and ROI, while improving campaigns• Report internally to team on performance, results and campaign challenges, along with recommendations. Show less

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  Tata Consultancy Services

  Nov 2017 - now

  • Power BI Expert

    Aug 2019 - now

  • Senior Digital Marketing Specialist

    Nov 2017 - Dec 2022