Katrina Petrovic

Experience

• 

  Photo Corporation

  Oct 2006 - May 2008

  Area Manager
• 

  Sensis

  May 2008 - now

  • Managing national key accounts with a portfolio of approx. $8 million with Found Digital Agency• Analyse plan, implement & execute sales strategies and grow existing clients and nurture the client relationship • Work with the client to develop, implement and follow through on agreed marketing proposal adhering to strict deadlines and ensuring smooth execution of the agreed program• Develop annual marketing calendars with my clients to be able to plan a marketing strategy to best complement their annual plan• Liaising with internal staff and conducting daily/weekly meetings to ensure an achievable plan is in place to execute programs and assist in overcoming any obstacles that impact agreed time lines or affect the outcome of the program.• Conduct meetings with campaign managers and clients to discuss results of the program and to develop their strategy going forward• Strategise accounts and identifying opportunities, prepping and researching industry trends• Extent knowledge on the ever changing digital world including SEM, SEO, social media, display advertising, websites, CRM etc to be able to provide a full solution to my clients• Complete a weekly self-development session • Sales administration, contact and close all customers within canvass timelines• credit risk management and claims risk management Show less • Managing national key accounts with a portfolio of approx. $6 million with Sensis highest value customers• Analyse plan, implement & execute sales strategies• Develop contingency plans to ensure critical time lines and results are achieved• Develop, maintain, grow existing clients.• Strategising accounts and identifying opportunities, prepping and researching industry trends• As a senior member of the sales team, I offer appropriate advice and assistance to Media Sales Advisors in my team to other channels required ie. joint visits, buddy/mentoring, assistance on accounts• Extent knowledge on the ever changing digital world including SEM, SEO, social media etc to be able to provide a full solution to my clients• Sales administration, contact and close all customers within canvass timelines• Credit risk management and claims risk management• Adhere to Six Step Sales Process• Attend and participate in any workshop / training / strategy session / coaching Show less • Retain and grow digital spend, dealing with medium to large accounts• Strategising accounts and identifying opportunities, prepping and research• Sales visits and target/revenue accountability- 12 face to face appointments with clients each week• Develop and design effective advertising strategies for clients in both metro and regional locations. Position advertising in response to client brief, ensuring the response not only meets the clients’ needs but is also competitive and on-brand• Educate clients on the breadth of Sensis product and service offerings including Google, Mobile, SEM, Applications and Yellow pages in print and online• Educating clients and organising SEO, SEM, Social Media campaigns best suited for the customers needs and target market.• Build trusting relationships with clients, managing risk and client expectations • Develop and deliver client presentations detailing market trends, economic indicators and product positioning to clients’ senior leadership team, including marketing, finance and operations.• Ensure clients are kept fully aware of new & emerging online products and services offered by Sensis.• Sell effective advertising solutions to meet the marketing needs of metro and regional clients (SME & Corporate) • Plan and constantly improve my presentation skills using tools that are made available by the company i.e. Sensis University. Show less

  • National Premium Key Account Manager - Digital Agency

    Feb 2016 - now

  • National Premium Key Account Manager

    May 2011 - Feb 2016

  • Account Executive

    May 2008 - May 2011
• 

  Thryv

  May 2021 - now

  National Account Manager