Giulia Matturro

Experience

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  Joomla! Lombardia, Coopera srls, SC Italia and CIPS

  Jan 2015 - Jan 2019

  Hostess for events and Promoter

  I worked as a freelance Hostess for events and Promoter for several companies including Joomla! Lombardia, Coopera srls, SC Italia, and CIPS. These companies are known for organizing various events and promotional activities across Lombardy, Italy. I was part of the Event Management Team, which played a pivotal role in ensuring the successful execution of events and promotional campaigns.As a Hostess for events and Promoter, my responsibilities included:- Welcoming guests and guiding them during events.- Promoting products or services during promotional campaigns.- Coordinating with event organizers for smooth operation of events.- Handling queries and providing information to guests and customers.- Ensuring high levels of customer satisfaction through excellent service.- Maintaining a positive and professional approach with coworkers and customers.- Communicating in different languages including English, Italian, Spanish and Russian.This role required strong communication skills, a friendly demeanor, and the ability to handle multiple tasks efficiently. It provided me with valuable experience in customer service, event management, and promotional activities. Show less

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  Joomla! Lombardia

  Jan 2016 - Jan 2021

  Social Media Manager and Translations

  Joomla! Lombardia is an association based in Lombardy, Italy, that promotes the use of Joomla, a popular open-source content management system (CMS), through training and event organization. They offer courses and training in Joomla, organize events like Joomla Festival, Joomla Day, and more. As a freelance Social Media Manager and Translator, my responsibilities included:- Developing and implementing social media strategies to increase online presence and improve marketing efforts.- Creating and scheduling posts across various social media platforms.- Monitoring, tracking, and reporting on feedback and online reviews.- Organizing and participating in events to build community and boost the organization’s presence.- Translating various documents, articles, and web content from English to Italian, Spanish and Russian and vice versa.This role required strong communication skills, a deep understanding of social media platforms, and proficiency in English, Italian, Spanish, and Russian languages. It provided me with valuable experience in social media management and translation. Show less

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  NUORI

  Jan 2023 - Apr 2023

  Digital Marketing Assistant

  NUORI Skincare is a renowned company known for its commitment to freshness in skincare products. The company’s unique selling proposition is its freshly blended skincare products that are free from artificial preservatives and synthetic additives. As a Digital Marketing Assistant, I was part of the Marketing team. As a Digital Marketing Assistant, my duties consisted in: - Managing the company’s social media profiles, ensuring consistent branding and messaging across all platforms.- Developing digital marketing campaigns to increase brand awareness and customer engagement.- Analyzing campaign performance using tools like Google Analytics.- Working closely with the content creation team to develop engaging content for social media.- Coordinating with influencers and bloggers for product promotion and brand endorsement.- Staying updated with the latest digital marketing trends and suggesting new strategies to stay ahead of the competition.- Handling community management and responding to queries and feedback on social media platforms. Show less

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  Filify

  May 2023 - Dec 2023

  Marketing Campaign Manager

  Filify is a global B2B SaaS platform that specializes in connecting brands and content creators. The platform is designed to help clients increase B2C sales through effective collaboration and content management. As a Campaign Manager, my responsibilities included:- Leading the coordination and management of affiliate campaigns and User-Generated Content (UGC) fostering authentic engagement and brand advocacy.- Collaborating with Clients' teams to align campaign objectives and ensure a unified approach to our marketing efforts.- Establishing effective communication channels with clients, influencers, and content creators, building strong relationships, and ensuring successful campaign execution.- Monitoring and evaluating campaign performance, making data-driven decisions to optimize results and ensure maximum ROI.- Implementing A/B testing strategies, analyzing results, and using these insights to inform decision-making and campaign adjustments.- Contributing to the continuous improvement of the Filify platform, enhancing performance and user experience.- Staying ahead of industry best practices and emerging marketing technologies, ensuring Filify remains at the forefront of the affiliate marketing industry.In this role, I have had the opportunity to work with a diverse range of clients, including HelloFresh, Podimo, BookBeat, ShareNow, and DR SMILE. Show less

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  Freelance

  Oct 2023 - now

  Social Media and Marketing Consultant

  As a Social Media and Marketing Consultant, I work with businesses to develop and execute comprehensive social media strategies on Meta platforms and TikTok. My expertise includes:- Crafting and implementing social media strategies tailored to business goals on Meta and TikTok.- Designing templates for social media posts, ensuring brand consistency and visual appeal.- Creating detailed posting schedules using Meta Business Suite to streamline content distribution.- Coordinating content for special events and campaigns, aligning with relevant dates and milestones.- Writing engaging and effective copy for social media posts to maximize audience engagement.- Providing support for business development initiatives and managing paid social media advertising.- Offering insights into digital marketing strategies to help businesses improve their online presence and drive results.By blending social media strategy with digital marketing, I help clients achieve growth and enhance their brand visibility. Show less

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  Bookbeat

  Feb 2024 - now

  Expansion Coordinator

  BookBeat is a leading audiobook service in Europe, focused on expanding its user base and market presence. As an Expansion Coordinator, my responsibilities include:- Digital marketing campaigns, primarily for the Italian market, to drive user acquisition, brand awareness, and engagement.- Managing the Italian TikTok and Instagram accounts, and contributing to the global TikTok content strategy, helping drive growth in key markets such as Sweden, Finland, DACH, and Poland.- Curating content for the Italian BookBeat app, optimizing the presentation of audiobooks, and maintaining strong relationships with major Italian publishers to negotiate deals.- Managing partnerships with influencers and external partners in Italy and the UK, ensuring successful campaign execution.- Planning, implementing, and analyzing marketing campaigns, using data-driven insights to optimize performance and maximize ROI.- Collaborating cross-functionally with internal teams to align marketing efforts with BookBeat’s expansion goals.- Staying up-to-date with digital marketing trends to ensure BookBeat remains competitive in the audiobook industry.In this role, I have significantly contributed to BookBeat’s growth across multiple markets, focusing on digital marketing campaigns, content curation, publisher relations, and social media strategy for Italy. Show less