Stefano Aliprandi

Experience

• 

  E. & J. Gallo Winery

  Nov 1994 - Mar 1996

  Sales Represenative / Gallo-CDNY

  Regularly called on, serviced and sold >80 independent supermarkets in upper Manhattan / Harlem focusing on E&J Gallo Winery alternative beverage brands; Bartles & Jaymes Coolers, Boone's Wine and Hornsby's Hard Cider.

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  Manhattan Beer Distributors

  Apr 1996 - Jan 2000

  Supervised team of 5 - 1 On Premise Manager and 4 territory sales representatives. Drove major brands across territory and prioritized secondary brands by route relevance; ensuring healthy distribution\limited exposure to out of code\pick-ups. Worked with\trained and supported local representatives. Trouble shot difficult AR issues. Managed TE spends for team. Acted as Liaison between breweries by working in field with or scheduling with team members. Most challenging project - managing Coors brands transition to MBD during the summer of 1998. Fielding account orders and concerns, loading trucks, making deliveries, trouble shooting AR issues and running local team. Show less

  • District Sales Manager - Northern Queens

    Feb 1999 - Jan 2000

  • District Sales Manager - Nassau County

    Apr 1997 - Feb 1999

  • Specialty Brands Manager

    Apr 1996 - Mar 1997
• 

  The HEINEKEN Company

  Feb 2000 - now

  Manage a portfolio of international brands in an urban\suburban market encompassing 10 counties and 4 wholesaler operations. Lead a 2-person team - Managers; experts acting as trainers/force multipliers with wholesaler partners at retail.Main objective - translating national/regional plans & initiatives into locally actionable/measurable metrics to drive brand awareness, distribution and volume. Manage, allocate and balance a significant, annual budget. Interact with wholesaler stakeholders, key retailers and multiple Heineken USA personnel and departments. Show less

  • Sales Manager - Distributor Inventory

    Mar 2023 - now

  • Senior Market Manager - Northern New Jersey

    Apr 2007 - Mar 2023

  • Interim - Group Distributor Manager

    Sept 2006 - Mar 2007

  • Retail Sales Specialist

    Sept 2005 - Aug 2006

  • Distributor Manager

    Oct 2001 - Sept 2005

  • District Manager - On Premise

    Feb 2000 - Sept 2001