Cailin Cron

Experience

• 

  Saga plc.

  Jun 2017 - Jul 2017

  Product and Operations Executive

  Working within the commercial department as an executive, responsible for booking venues and organising itineraries.

• 

  University of East Anglia

  Mar 2019 - Jan 2020

  Digital Ambassador

  As a digital ambassador I have had the opportunity to attend events on behalf of the history department and create content for the history department’s social media platforms.

• 

  Compare the Market

  Sept 2021 - now

  • Manage Tealium AudienceStream to personalise campaigns and enhance customer journeys.• Collaborate with cross-functional teams to execute seamless personalised campaigns.• Increase personalisation capabilities through knowledge sharing and training.• Optimise customer experiences with data-driven insights and audience segmentation. Built and maintained complex personalised BTC journeys across email, app, and SMS.Built and launched the first SMS marketing channel, allowing the team to test and learn customer channel preferences, working through end-to-end delivery.Built and delivered a full suite of automated renewaljourneys, working with stakeholders to test and roll out an optimal contact frequency for customers

  • CRM Personalisation Manager

    Jan 2024 - now

  • CRM Operations Specialist

    Sept 2023 - now

  • CRM Graduate

    Sept 2022 - Sept 2023

  • Marketing Planning Graduate

    Mar 2022 - Sept 2022

  • Brand Marketing Graduate

    Sept 2021 - Mar 2022