Experience

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  Verve music school

  Sept 2014 - Oct 2014

  Marketing communications intern

  • Created schedule of marketing campaigns for 4th Quarter of 2014 to End 2015• Liaised with external parties for Community Outreach Programme • Set up and managed company’s social media accounts on Twitter and Instagram

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  Decathlon singapore

  Apr 2015 - Feb 2016

  Final year project student marketer

  Integrated Final Year Project with Decathlon Singapore • Conducted market research and analysed findings of local sporting goods consumer scene• Pitched several marketing ideas to reach target consumer base using research findings • Created awareness & excitement around the grand opening of Decathlon's first flagship store in Singapore with advertising ideas proposed• Assisted in both product display and floor set up in outlet prior to opening day• Marketing campaign successfully drew over 14,000 customers on grand opening day Show less

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  F1 recreation pte ltd

  May 2015 - Mar 2016

  The protein cafe crew

  • Accumulated experience in service quality and customer relation skills• Enhance dining experience by building interpersonal relationships with regular diners, and providing recommendations based on each customer’s diet goals• Prepared and cooked various main dishes, sandwiches, salads and shakes• Managed cashier and maintain general upkeep of cafe, including cleanliness and sanitation• Mentored new trainees on workflow procedures, daily operations and guided them in both food & protein shake preparation Show less

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  Decathlon international

  Feb 2016 - Oct 2016

  Sports advisor

  • Engaged with customers whilst applying product knowledge to find the right tools & equipment for each individual’s fitness goals• Practised visual merchandising to create an appealing shopping environment for customers• Reorganised product displays to feature fast selling-products more prominently, resulting in greater sales revenue• Conducted daily inventory checks using RFID technology

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  Capitaland

  Jan 2019 - Jun 2019

  Brand ambassador

  NomadX, Capitaland Retail• Delivered authentic brand experiences by promoting engagement through omnichannel touchpoints & retail technology• Conducted store tours and encouraged adoption of loyalty programmes• Supported operational implementation of programmes on-site and store renovation• Managed and troubleshoot operational tasks such as customer queries, in-store incidents and logistics

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  Saturday kids

  Mar 2020 - May 2020

  Digital marketing intern

  • Learnt the fundamentals of Facebook Ad Manager & marketing strategy• Prepared AAR Deck on previous campaigns, highlighting effective copies & visuals that resonated well with our audience• Participated in creative brainstorms for upcoming campaigns using customer personification. Highlighted shifts in customers' preferences and perceptions as a result of a global pandemic• Wrote a blog post sharing about my internship experience

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  Freelance

  Nov 2020 - Sept 2022

  Digital marketing projects

  Facebook, Instagram and Google Advertising• Copywriting for social media ads & search ads• Manage and optimise client's ad campaigns running in Singapore & JapanElectronic Direct Mail Marketing• EDM copywriting• Managed & ran EDM campaignsSearch Engine Optimisation• Implemented SEO recommendations on client's website. Achieved greater than 3 times the original site health score• Restructured website architecture and updated On-page SEO components• Identified streams of website traffic and proposed my recommendations for further improvementsWebsite Management• Managed clients' webpages on WordPress and Squarespace• Tracked website traffic & ROI from paid media channels using Google Search ConsoleConsumer Persona & Ad Targeting• Proposed consumer personas based on clients' product nature & target audience• Identified opportunities to reach these consumers using Facebook, Google & LinkedIn Ads Show less

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  Saturday kids

  Apr 2021 - Oct 2021

  Digital marketing intern

  Facebook & Instagram Advertising• Managed Facebook & Instagram ad campaigns across 3 countries: Singapore, Indonesia & Japan• Copywriting & visual selection for ad campaigns based on marketing direction• Daily tracking of key performance metrics and optimising campaigns based on ad performances & historical successes• Reviewed performance of past campaigns and summarised trends & key takeaways from our best-performing ads • Piloted ad campaigns on new platforms such as Yahoo!JAPAN and TikTok• Conducted an 'Introduction to Facebook Advertising' training sessionWebsite Management• Managed Singapore, Japan & Indonesia websites on platforms such as WordPress and GhostElectronic Direct Mail Marketing• Ran EDM campaigns with Mailchimp across Singapore, Indonesia & JapanCustomer Service• Managed call centre on Toky• Assisted instructors with providing support to both parents & students during online classes Show less

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  Performics

  Sept 2022 - now

  Media executive

  Key Account: DBS Bank