
Timeline
About me
Data Analytics & Technology
Education
Union christian matriculation higher secondary school
1997 - 2004High school mathematics and science 9.6Academic Achievements:- Awarded Special prize for securing centum in Mathematics in Higher Secondary exam
Sri sivasubramaniya nadar college of engineering
2004 - 2008Bachelor's degree electrical and electronics engineering first class with distinctionAcademic Achievements:- Department Topper & Gold Medalist
Indian institute of management tiruchirappalli
2012 - 2014Pgdm business administration and management, generalActivities and Societies: - Core Member, Sports committee, IIM Tiruchirappalli, catering to the sporting needs and organized various sports events Academic Achievements and Certifications:- Cleared CFA Level- I in June 2013- Six Sigma green belt certification holder- Finalist in Op-Rationale, an operations event in the management fest of IMT, Ghaziabad
Experience
Infosys
Sept 2008 - Aug 2011Senior software engineer- Experience of working with two different projects in the Airline and Telecom industry.Responsibilities:- Developed various modules involving MS SQL server, VB.Net 3.5 Framework and Microsoft Visual Studio 2008- Involved in project transition and built custom reports capturing the trend of various business metrics- Liaised with other support teams for server and database related issues- Mentored and imparted technical and application knowledge to team membersLeadership and other initiatives:- Member of Organizing Committee for sports events, Infosys Chennai Development Centre Show less
Infrasoft technologies
Mar 2012 - Jun 2012Associate consultantResponsibilities:- Supported the consulting team of the project including problem definition, effort estimation, solution generation, design and deployment- Developed skill sets in application support & testing and project documentation
Tvs industrial & logistics parks pvt. ltd.
Mar 2013 - May 2013Summer intern- Developed a regression based predictability model for Line Haul Vehicle transit- Explored various factors affecting transit times of line haul vehicles and developed a model linking factors to resultant transit times
Latentview analytics
Mar 2014 - Mar 2022Account manager - data & analytics• Determined business requirements, defined analytical problems, structure and communicate solutions to ensure client satisfaction with strong business improvement driven results• Managed a team of data analysts, data scientists and data engineers which included prioritizing and assigning work, direct mentoring, training, and ensuring the quality of work delivered• Managed and supported focused reporting and dashboards across different Lines of Business. Lead the development the set up and production of dashboards measuring Key Performance Indicators (KPIs)• Led and managed organization wide delivery standard dashboard to report on the status and progress of various projects and worked directly with the CEO to communicate, discuss and address related findings• Managed multiple teams and projects simultaneously to summarize and synthesize data and present recommendations to the businesses in a clear and logical manner• Facilitated cross- client and cross-Service Line collaborating with sales, delivery, clients and business teams• Initiated and or facilitated scope/ changes to SOW, supporting individual project managers as required• Account management (tracking and delivery of multiple projects) with the responsibility of driving revenue generation• Supported POCs for existing engagements and new discussions. Developed POVs for industry/ client and key problems Show less
Sears
Mar 2016 - Jul 2017Analytics consultant - marketing & product analytics▪ Analytics consultant for an E-commerce based loyalty program , helping them increase their shopper base and spend per personKey Areas of Work:- Profitability threshold analysis which enabled Clients identify profitability for different product segments and increase BOP by 7%- Identified profitable partner programs to increase member base by 15% and revenue by 9%- Identified key improvements on PLP and PDP page, which will improve customer engagement on the Client website by 5%- Developed a unified automated dashboard, which helps track program performance to identify, address and prevent potential issues- Product Mix analysis helped increase the exclusive product base to drive more benefits for customers- A/B testing, multivariate testing on product display page Show less
Metlife
Aug 2017 - Oct 2019Analytics consultant - operations analytics• Led team to develop an automated claim assignment model which increased the claims processed by 4% and reduced the dependency on high value consultants.• Developed a forecasting model to predict incoming claims across various markets and categories• Managed team to design and develop fraud prediction model for identifying fraudulent claims filed
Ford motor company
Oct 2019 - Mar 2021Program manager - data and analytics• Led an 18 member team in the operations analytics space solving problems related to manufacturing, supply chain optimization, product design and testing. Supported databases and Alteryx based ETL workflows
Google
Apr 2021 - Feb 2022Manager - data and analytics• Collaborated with the user acquisition, growth and product teams to focus on new user acquisition, existing user retention and resurrecting dormant users through data transformation, data analysis and reporting• Analyzed customer onboarding funnel, conversion rate, reported on experiments around content modification and optimized campaigns. Conducted Spend Analysis (impact of digital, referral and other media spend in increasing signups, optimum spend levels, cost per onboarding) across different user acquisition channels• Conducted cohort characteristics analysis, offer and reward performance analysis, impact on comms (Emails and push notifications) on user retention and impact of signup mix on retention levels• Supported marketing campaigns from design (identifying target users and offer categories through multi variate testing) through in campaign performance measurement to post campaign analysis and findings Show less
Deloitte
Mar 2022 - Jun 2023Manager - risk & financial advisory | data analytics & technology• Partnered with the Compliance team and interacted with Federated Chief Data Officer (FCDO) Teams for different lines of business including Personal Banking, Institutional Clients, Finance and Legal• Defined and developed data management process based on client’s regulatory data related business requirements with the necessary checks and controls• Interacted with IT teams to access data from multiple sources to identify and track data related issues. Analyzed issues on multiple fronts including source, severity and relevancy to see the impact on data quality and data governance• Reviewed and validated identified data issues tagged to the appropriate Regulations. Top regulations impacted by data issues were shortlisted to further analyze and discuss with the FCDOs and their representative teams to identify the best course of data remediation – Business as Usual (BAU), Existing Consent Order or New Consent Order• Managed and defined the architecture solution, support, and development of both ad hoc and long-term Microsoft BI solutions and Power BI Reports. Troubleshoot and resolve issues related to performance, environments, monitoring, and operability of Power BI reports• Led a 10 member team to successfully complete the project development, implementation and detailed documentation recording the overall process changes and enhancements Show less
Fidelity investments
Jul 2023 - nowSenior manager - data analytics and insights• Campaign/ personalized experiment design and measurement, including A/B and multivariate test• Define common measurement framework, design and build scalable campaign measurement solution • Define Organizational performance metrics, and develop reports to measure of incremental impact (lift) of AI/ ML models over Non-AI methodologies
Licenses & Certifications
- View certificate
Getting started with sas® programming
CourseraDec 2018 - View certificate
Supply chain analytics essentials
Rutgers universityMay 2020 - View certificate
Machine learning for business professionals
GoogleApr 2020 - View certificate
15.071x: the analytics edge
Mitx on edxMay 2019 - View certificate
Dat208x: introduction to python for data science
MicrosoftDec 2019 - View certificate
Breakeven and cost-volume-profit (cvp) analysis
LinkedinSept 2018 Cfa level 1
Cfa institute- View certificate
Excel skills for business: advanced
Coursera course certificatesAug 2018 - View certificate
Learning data science: tell stories with data
LinkedinSept 2018 - View certificate
Data science essentials
MicrosoftJul 2018
Languages
- enEnglish
- taTamil
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