Haejin (Janie) Park

Experience

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  Studio HIW

  Jan 2019 - Jan 2021

  Communication Consultant

  - Operated a blog with +100 posts and attracted +50000 views & 1300 subscribers in 7 months.- Built an online comms start-up and attracted 200 clients & partners in the first 3 months of operations.- Worked with +10 small businesses for brand development (inc. brand symbol design and storytelling).

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  East Asian - Australasian Flyway Partnership (EAAFP)

  Jun 2019 - Dec 2019

  Communication Assistant

  - Analysed +50 social media content based on KPIs and created +250 content. - Coordinated projects with stakeholders at all levels- 18 national gov, 22 countries, and +150 networks.- Travelled +6 Korean regions to discover B2B marketing opportunities and coordinated media meetings.

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  United Nations Global Compact Network Korea

  Feb 2021 - Jul 2021

  Communication Intern

  - Event managements for +10 B2B events & conferences, inviting +280 partnership companies. - Monitored over 400 press and research coverage of climate, ESG, CSR, and UN SDGs issues. - Managed 18 newsletters, 4 publications, and 2 campaigns, liaising with creative agencies.

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  HSBC

  Feb 2023 - now

  Communications Consultant

  - Spearheaded a comprehensive measurement initiative, establishing a methodology for internal communication data collection & analysis, thereby transforming metrics into actionable insights. - Developed and managed multiple project plans using a project management platform to ensure seamless coordination and efficient workflows across diverse teams. - Oversaw newsletter management by restructuring its format using data-driven insights, managing subscriber backend lists, and incorporating creative design elements for maximum engagement. Show less