Eva Sinosini

Experience

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  GE

  Apr 2008 - Apr 2009

  Business Management Intern

  Two job rotations within GE: 1)Junior Business Analyst Financial Planning & Analysis department- Supported senior management with 3-year strategic plan generation - Prepared reports for Quick Market Intelligence- Allocated yearly sales targets and consolidated financial results-Successfully completed, within GE leadership program, a project on Cost of Quality reduction:•Project coordinator for Finance and Quality team•Analysed issues with executive managers •Created a Database to monitor data, refined roles & responsibilities and strengthened communication channels2)Billing Specialist Shipping/Billing department- Coordinated shipments and invoicing, supported sales force with customer-related issues- Developed a new reconciliation method enhancing communication and process efficiency- Identified as employee trainer for the new Electronic Billing System Show less

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  Novartis

  Jan 2012 - Jul 2012

  Marketing And Public Relations Specialist

  - Contributed to prepare the marketing plan and proposed strategies to achieve sales goals- Managed product budget. Assessed the marketing mix evaluating cost effectiveness and results- Developed new online and offline marketing tools for the sales force to increase brand awareness - Responsible for planning and organising company events with customers, Representatives of Government and non-profit Organisations. Provided reporting on events for feedback to senior management - Research, planning and implementation of marketing campaigns. - Led customer initiatives (KOL initiatives, congresses, PRs, publication strategies) in collaboration with Sales Force and Public Affairs required to optimise sales, in compliance with the regulatory framework- Liaised with external agencies and ensured project requests are met in a timely and efficient manner - Insured alignment and communication with global strategic management to harmonise brand image of the product portfolio and global campaigns while adapting them to local needs Show less

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  Excellent Gusto SRL

  Jan 2013 - Mar 2020

  Marketing Communications Manager

  Excellent Gusto is a consulting company which supports companies of excellence to grow at an international level with activities of digital marketing & communication, re-branding, digital PR & events, and business development, optimising results through online platforms and physical point of sales.

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  All You Srl

  May 2020 - now

  Director Marketing Communications