Heena Tickoo

Experience

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  IIPM / IIPM Centre for Higher Education

  Mar 2009 - Jan 2010

  Brand Building

  Strategizing and implementing BTL activities for promotion of IIPM as well as I CHE at local as well as international levelKeeping vigil on brand promotional activities across the 18 centersIdentifying and conducting education fairs at domestic as well as International level to promote IIPM.Promoting the brand IIPM by way of organizing Personality Development seminars at domestic and International level to address the Target Audience, ie, the student community.Making decisions regarding media selection for the purpose of brand building and also to drive admissionsDeveloping strategic relations with education consultants in and outside India and following up with them on a regular basisMarket analysis on current trends in the Education sectorAssisted in developing coursewares for different new courses that were launched under the brand of ICHEAssisted in designing brochures and other promotional materialsTraining telecallers for pitching for I CHE at various centersFaculty- Business Statistics for 2 batches of Undergraduate programmeHave taught 2 batches of Undergraduate programme. The next batch is expected in May, 2010Responsible for classroom teaching, internal evaluation and question paper setting. Show less

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  Jaypee Greens

  Feb 2010 - Feb 2011

  Sales and Marketing

  Market Analysis-To study the local market first hand and gauge future sales potential. To understand the mindset, need and requirements of the locals when they look at investing in Delhi-NCR Exploring New Channel partners.Planning & executing various sales promotional activities i.e. Road shows, Exhibitions, Investor meets etc. with active participation of channel partners for expansion of business in coordination with the marketing teamStudy/analyse the local market first hand, understand the mindset / need and gauge future sales potential Creating awareness in the Up Country market about our Jaypee Greens brand name to increase our reachPlanning & executing quarterly business/promotional activitiesEducating channel partners & their sales staff on existing projects / new launches & offers, support them on all marketing initiatives taken Show less

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  Syntel

  Feb 2011 - Nov 2012

  Business Analyst

  Pre-Sales (Cards and payments)Drive RFP responses and presentations at offshore.Collaborate with the field sales team, enable them for interactions with prospects, and help them position case appropriately.Facilitate communication with project teams and other Off-shore teams.Create and maintain case studies of successful deliveries.Track market developments in the Cards and Payments sector.Maintain repository of account related information.Keep track of industry needs/challenges/requirements and constantly update presales collaterals.Support Syntel’s internal BNFS university initiatives at account level.Editor for the Syntel account level newsletter, Synapse. Show less

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  Httpool

  Nov 2012 - Mar 2015

  Promoted to the level of Key accounts manager. In addition to my existing responsibilities, I was also responsible for:• Product Consultation of SaaS services: Httpool Programmatic Buying Solution and Httpool's Facebook PMD Social Solutions• Team management of 4 resources- sales and client servicingAbout Httpool:Httpool is an international cross channel advertising network focusing on markets outside the United States and Western Europe.Httpool employs the most advanced proprietary and licensed technologies, has extensive international experience and represents Twitter, BBC, AOL, Spotify and other selected global and local publishers across its 16 Central and Eastern European and Asian offices. Show less • Working closely with agencies and clients to understand marketing briefs from clients, suggest and execute appropriate digital marketing opportunities. • Educating and selling Httpool’s solutions - RTB, Remarketing• Focus on deals/opportunities and value and/or volume portfolio management, and selling premium marketing solutions• Focus on direct clients and establish grounds as an agency in the long term• Manage vendor relationships across the Digital marketing ecosystem • Team management of 2 resources- sales About Httpool:Httpool is an international cross channel advertising network focusing on markets outside the United States and Western Europe.Httpool employs the most advanced proprietary and licensed technologies, has extensive international experience and represents Twitter, BBC, AOL, Spotify and other selected global and local publishers across its 16 Central and Eastern European and Asian offices. Show less

  • Key Account Manager

    Jan 2014 - Mar 2015

  • Sr. Account Manager

    Nov 2012 - Jan 2014
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  The Chernin Group

  Apr 2015 - Nov 2016

  Sr. Manager

  CA Media Digital is India’s largest celebrity digital media network, part of The Chernin Group (TCG) founded by Peter Chernin. 3 core offerings include:Celebrity Digital AssociationsVideo ContentCelebrity IPsKey Responsibilities-- Part of a 3 member team responsible for generating revenues across all offerings- Mapping and reaching out to brand, agencies and newly funded startups- Fostering relationships with brands and agencies, including C level communication and strategic tie ups (volume deals) with agencies- Working with legal and finance teams for all contract papers with brands, agencies and artists- Working with product team on product launches, including bug reporting, media plans etc.- Managed the media plan for the launch of our in-house celebrity vlog mobile platform, Wakau- Planning and execution of monetization strategy for celebrity IPs Show less

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  DCMN

  Jul 2017 - Aug 2020

  Director- Client Servicing

  DCMN is the Growth Solution Provider for digital brands. Our approach is simple: we develop and execute individual growth strategies that combine marketing services with our proprietary ROI-optimisation technology to help our clients scale.

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  YOptima

  Feb 2021 - Jan 2024

  YOptima is a data-driven marketing partner to marketers and agencies worldwide. Our Performance Branding platform addresses the CMO's growth objectives leveraging the power of programmatic media, data and tech. YOptima's Performance Branding stack helps brands expand their targeted reach efficiently, and deliver growth by optimizing the marketing funnel for brand lift, search lift and incrementality. Our proprietary tech includes DeepVu, a Data>Insights engine that accelerates performance optimization across the funnel, and Nyo, a deep domain expert bot that automates marketing operations at scale enabling micro-cohort level measurement and attribution. Ranked by Deloitte amongst top 25 Fastest Growing Tech Companies in India in 2022, YOptima is a Red Herring Global 100 winner. Show less

  • Business Director

    Feb 2021 - Jan 2024

  • Account Director

    Feb 2021 - Sept 2023
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  SocioClout - An Influencer Marketing Agency

  Feb 2024 - May 2024

  AVP- Client Servicing
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  AdCounty Media

  Jun 2024 - Sept 2024

  Sr. Director- Strategic Growth