Genna Lenden

Experience

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  JD Sports Fashion plc

  Mar 1997 - Aug 2003

  Store Supervisor

  JD Sports Fashion plc, more commonly known as just JD, is a sports-fashion retail company based in Bury, Greater Manchester.My role here was to supervise the day to day running of the JD store in St Helens and the sales team. Here, I was responsible for ensuring that financial objectives of the store were met and that all aspects of the store were running smoothly at all times.Additional responsibilities included:Presentation of store and advertising displaysRecruitingPerformance managementWorkplace scheduling and team rota planning Show less

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  JJB Sports

  Aug 2003 - Aug 2007

  Footwear Buying Assistant

  JJB Sports Fitness was a British retailing and fitness business.My role here was to develop ranges with the Senior Buyer incorporating the latest trends whilst negotiating costs and managing a supply base.My role included:* Support, development and review of the seasonal ranges, always looking out for market opportunities and new trends.* Helped to develop new ranges, communicating design briefs, taking into account price, quality and lead times.* Accurately maintaining progress systems, ensuring critical dates and deadlines.* Build productive relationships with suppliers. Show less

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  DW Sports Fitness - Head Office

  Sept 2007 - Feb 2011

  Formally, JJB Fitness Clubs, DW Sports Fitness is a British retailing and fitness business.Here I managed the email broadcast of both retail related emails on a weekly basis and Fitness Club membership emails on a monthly basis. Data Mining Data Capture Data Security Data Processing Email Broadcast Email Marketing Email Targeting DW Sports Fitness is a British retailing and fitness business.

  • Email and Data Marketing Executive

    Aug 2008 - Feb 2011

  • Sales and Marketing Coordinator

    Sept 2007 - Aug 2008
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  The Jockey Club

  Mar 2011 - Mar 2014

  The largest commercial group in British horseracing, The Jockey Club runs 15 leading racecourses, The National Stud and the charity, Racing Welfare.​Here I worked on managing both the social media stratergy and digital stratergy for the racecourse.​ Social Media Management Website Management Online Media Advertising Planning Email Broadcast Email Marketing Data Mining/Security and Targeting Acorn & CACI Profiling Lead Generation Show less

  • Senior Digital Marketing Executive – North West Region

    Mar 2013 - Mar 2014

  • Marketing and New Media Executive - Aintree Racecourse

    Mar 2011 - Mar 2013
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  Peel L&P

  Mar 2014 - Jul 2020

  Digital Marketing Manager

  The Peel Land & Property Group, are one of the foremost real estate, infrastructure and transport investment enterprises in the UK. Based in the North-West of England, my role is the Digital Marketing Manager for Lifestyle Outlets, within the Peel Land and Property Group.My Role included:Devising strategies to drive online traffic to Peel Lifestyle Outlets websites. Tracking conversion rates and making improvements to the websites.Developing and managing digital marketing campaigns.Utilising a range of techniques including paid search, SEO/SEM and PPC.Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.Overseeing the social media strategy for the business.Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).Managing online brand and product campaigns to raise brand awareness.Managing the redesign of the company’s websites.Improving the usability, design, content and conversion of the company’s website.Responsibility for planning and budgetary control of all digital marketing strategies.Identify trends and insights, and optimise spend and performance based on the insights.Brainstorm new and creative growth strategies.Collaborate with internal teams to create landing pages and optimise user experience.Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.Collaborate with agencies and other vendor partners.Evaluating customer research, market conditions and competitor data.Review new technologies and keep the company at the forefront of developments in digital marketing. Show less

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  Pane in the Sash

  Feb 2018 - now

  Marketing Director

  Pane in the Sash is an established brand in the field of sash and timber windows joinery. Working with private consumers, trade and construction to supply the highest quality replacement timber windows, doors and bespoke Joinery services. We are strongly connected and well recognised in the Joinery industry. We are focused on delivering an extremely high quality of customer focused service.We are proud to be an Accoya approved manufacturer.Servicing the Cheshire area of the UK, we are located in Marton, Macclesfield. Show less

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  Barketing Marketing

  Mar 2020 - Oct 2022

  Marketing Manager

  A driven and motivated Marketing Specialist providing marketing support across both B2B and B2C SME’s.Responsible for increasing and measuring lead generation to support the revenue and growth of a business through online and offline marketing.

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  Mortgage Advice Bureau

  Jan 2021 - Sept 2021

  Client Relationship & Lead Generation Manager (Contract)

  I worked for a highly successful and dynamic financial services company who specialise in providing independent financial advice throughout the UK.My role was to support and manage the portfolio of Clients', from onboarding lead generation right through to renewal of financial services. I was responsible and accountable for looking after clients, developing relationships and most importantly ensuring the timely and successful delivery of solutions according to the individual needs of the clients. Show less