Muhammad Hassam Haroon

Experience

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  J&A Media Services

  Mar 2005 - Dec 2007

  Graphic Designer

  Creative delivery across image and logo production, layouts for print media, websites and exhibition signage

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  Apex Business Solutions

  Mar 2007 - Feb 2011

  Graphic | Web Designer

  Responsible for the creation of all online visual design, including typography, visual concept, logo and icon design for interactive platforms while communicating and coordinating with the information architect, copywriter and production artists to ensure that the visual design communicates the desired message, and functions successfully for varying technical and performance specifications.

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  Jeem Solutions

  Mar 2011 - Jun 2012

  Graphic | Web Designer
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  Cactimedia

  Jul 2012 - Dec 2013

  Graphic | Web Designer & Frontend Developer
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  Al-Futtaim

  Jan 2014 - Jan 2017

  Senior UI UX Designer

  Al-Futtaim is a diversified conglomerate, providing innovative solutions across automotive, retail, and real estate sectors.Key Contributions:Redesigned Al-Futtaim’s e-commerce platforms, improving checkout conversions by 20% and driving significant revenue growth.Conducted ethnographic research across automotive buyers to refine dealership UX, leading to a 15% increase in lead generation.Launched integrated digital experiences across touchpoints, ensuring consistent customer engagement and retention.Impact:Played a vital role in modernizing Al-Futtaim’s digital ecosystem, contributing to its reputation as a market leader in customer experience. Show less

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  IMPACT BBDO

  Feb 2017 - Jun 2018

  Assistant Digital Art Director

  IMPACT BBDO is a renowned creative agency, delivering award-winning advertising campaigns and innovative digital solutions across the MENA region.Key Contributions:Directed UX strategies for multi-market campaigns, ensuring cohesive user experiences and driving a 15% increase in online conversion rates.Designed user-friendly interfaces for high-traffic websites, improving time-on-site by 20% and reducing friction in user journeys.Developed wireframes and high-fidelity prototypes for flagship projects, accelerating client approval cycles by 30%.Impact:Delivered exceptional design solutions that enhanced campaign effectiveness, earning recognition for creativity and results-driven execution. Show less

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  Havas

  Jul 2018 - Aug 2020

  Senior UX Designer / Art Director

  Havas is a global marketing leader delivering integrated advertising, branding, and digital transformation solutions to top-tier clients.Key Contributions:Designed immersive digital experiences for high-profile clients, resulting in a 20% increase in campaign engagement rates.Created multi-platform UX solutions that streamlined cross-channel campaign workflows, saving clients 30% on execution time.Conducted usability audits to optimize web and app performance, directly reducing bounce rates and enhancing user satisfaction.Impact:Positioned clients for market success through innovative design solutions, driving measurable growth and solidifying brand loyalty. Show less

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  Lemon Adverts & Solutions

  Sept 2020 - now

  Product Design Consultant

  Lemon Adverts specializes in creative digital solutions, offering services like app development, branding, and interactive media campaigns for SMEs and global clients.Key Contributions:Designed intuitive e-commerce platforms that increased conversion rates by 25%, driving revenue growth for retail clients.Developed scalable, responsive UI frameworks for mobile apps, reducing design-production time by 40%.Conducted A/B testing on campaign prototypes, providing data-driven insights that improved user engagement metrics by 20%.Impact:Elevated client satisfaction and project delivery standards, resulting in long-term partnerships and a 15% increase in repeat business for Lemon Adverts. Show less

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  Cantaloupe

  Apr 2021 - Oct 2021

  Senior UI UX Designer
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  Government of Sharjah - Department of eGovernment

  May 2021 - Jul 2021

  User Experience Specialist

  The Government of Sharjah leads digital transformation initiatives to enhance G2G & G2C engagements in the UAE.Key Contributions:Designed user-friendly service portals, reducing service request resolution times by 40% and improving accessibility.Conducted inclusive design workshops to ensure compliance with international accessibility standards, broadening user reach.Implemented iterative design testing, increasing adoption rates of digital services by 30%.Impact:Contributed to Sharjah’s vision of becoming a digitally connected Emirate, fostering trust and convenience for its residents. Show less

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  Grubtech

  Jul 2021 - now

  Product Specialist

  GrubTech provides a cutting-edge SaaS platform for cloud kitchens and restaurants, integrating POS, delivery, and kitchen automation into a single, efficient ecosystem.Key Contributions:Led the redesign of GrubTech’s operational dashboard, resulting in a 30% increase in task efficiency for kitchen operators.Introduced AI-driven user flows for order management, reducing delivery delays by 15% and optimizing driver allocation.Conducted comprehensive usability research with multi-regional stakeholders, aligning the platform’s features with market-specific requirements.Impact:Enabled GrubTech to achieve a 40% YOY growth in user adoption across emerging markets by delivering a seamless and scalable user experience. Show less