Alana Bell

Alana Bell

Packaging Manager - Personal Care, Corporate Marketing

Followers of Alana Bell2000 followers
location of Alana BellJoshua Tree, California, United States

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  • Timeline

  • About me

    Packaging Development at Calipak LLC,

  • Education

    • Michigan State University

      1991 - 1995
      Bachelor of Science Packaging

      Activities and Societies: Women in Packaging, IoPP, Pi Kappa Gamma Studied Packaging

  • Experience

    • Herbalife

      Jul 1997 - Nov 1998
      Packaging Manager - Personal Care, Corporate Marketing

      Designed and Developed All New Packaging for Cosmetics and Personal Care Items. • New custom compact(s) and custom-decorated cosmetics components, tools, premiums and pencils for Dermajetics line• New skin care and personal care packaging for Ocean Currents, Herbal Aloe, and Dinokids

    • Leiner Health Products

      Jan 1998 - Jan 2001
      Packaging Manager

      Directed department of four packaging engineers and three AS-400 database administrators for what was the US’s largest private label supplement manufacturer.• Led IWKA cartoning and in-house blister manufacturing project saving $3.6MM annually while packaging vitamins and herbal supplements for McNeil, Bayer, and Herbalife• Designed patented false bottom pallet skirt concept for club retail saving $200M in shipping costs.• Supervised design and development of Access database for packaging specifications.• Integrated acquisition’s packaging components, set-up procedures, specifications, and partnumbers to ensure FDA and GMP compliance. Show less

    • Mars

      Apr 2001 - May 2004
      Packaging Supervisor - Research and Development

      Designed and developed pet and human food packaging and new product development from ideation through execution.• Developed laminate film structure for Whiskas and Pedigree retort pouches to provide cost savings of $2.5 MM, ensuring compliance to FDA regulations.• Designed packaging for Seeds of Change and Uncle Bens Frozen Bowls.• Qualify new material for Uncle Ben’s Ready to Heat Rice to save approximately $2MMannually.• Designed and implemented consumer research experiments resulting in new pet foodproducts, packaging, and several patent disclosures.• Executed new auto-pack case for retort pouches resulting in approximately $1MM materialsavings annually. Show less

    • Procter & Gamble

      Jun 2004 - May 2007
      Sr. Packaging Engineer

      Innovated new hair care and cosmetics packaging for the professional market and salons. Managed new designs for packaging re-stages, launches, and promotions for Sebastian, Wella, Graham Webb Products and Bibo Cosmetics, utilizing disciplined stage/gate tools.Selected to implement conversion of Sebastian packaging engineering to P&G European headquarters.• Sourced and implemented packaging for Sebastian Originals styling product launch – April '05• Designed new custom bottles and sourced components for hair care line for Graham WebbBack to Basics launch January '06 to include six custom bottle molds and over thirty new items.• Launch new Cellophanes hair color formula with new tube packaging, adding innovative dispensing feature and totaling $3MM in sales.• Designed, tested, and launched new Laminates color care shampoos and conditioners totaling $5MM in sales, and the Sebastian Originals Care Line and for Shaper Hairspray, at $75MM in sales.• Upgraded Sebastian specifications and making instructions to internal P&G digital specification and workflow system.• Trained in P&G Consumer Research and Insight Methodologies Show less

    • Guthy-Renker

      Jul 2008 - Dec 2014
      Director Package Development

      Expertise in Cosmetics, Skin Care, and Personal Care Packaging.Managed Team and All New Package Development for Chaz Dean Wen, Proactiv Plus, Meaningful Beauty, Sheer Cover, Perricone, Crepe Erase and Principal SecretOther:• Utilize rapid prototyping methods on tight budget and timing for new product ideationpresentations.• Introduce/roll-out new specification database/workflow management implementation for specifications and manufacturing instructions• COGS and new package development for "Proactiv +" revised look/packaging.• Ensure timely and cost effective execution of safety, stability, and user group testing for newproduct launches ensuring compliance to OTC guidelines.• Introduce Stage/Gate project management principles • Instruct and implement consumer insight-driven product development Show less

    • Calipak LLC

      Dec 2014 - now
      Principal Owner

      Product Development and Packaging Consulting Firm in the Consumer Good Industry. Services include: Package Development and Engineering, Marketing, Copy-writing, Product Development & Product/Packaging Testing, Consumer Insight and Consumer-Driven Innovation.

  • Licenses & Certifications

    • Packaging Materials and Recyclability Short Course

      Michigan State University
      Dec 2021
  • Volunteer Experience

    • Volunteer Art Teacher

      Issued by Parras Middle School & Hands on Art on Sept 2012
      Parras Middle School & Hands on ArtAssociated with Alana Bell