Alana Bell

Experience

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  Herbalife

  Jul 1997 - Nov 1998

  Packaging Manager - Personal Care, Corporate Marketing

  Designed and Developed All New Packaging for Cosmetics and Personal Care Items. • New custom compact(s) and custom-decorated cosmetics components, tools, premiums and pencils for Dermajetics line• New skin care and personal care packaging for Ocean Currents, Herbal Aloe, and Dinokids

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  Leiner Health Products

  Jan 1998 - Jan 2001

  Packaging Manager

  Directed department of four packaging engineers and three AS-400 database administrators for what was the US’s largest private label supplement manufacturer.• Led IWKA cartoning and in-house blister manufacturing project saving $3.6MM annually while packaging vitamins and herbal supplements for McNeil, Bayer, and Herbalife• Designed patented false bottom pallet skirt concept for club retail saving $200M in shipping costs.• Supervised design and development of Access database for packaging specifications.• Integrated acquisition’s packaging components, set-up procedures, specifications, and partnumbers to ensure FDA and GMP compliance. Show less

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  Mars

  Apr 2001 - May 2004

  Packaging Supervisor - Research and Development

  Designed and developed pet and human food packaging and new product development from ideation through execution.• Developed laminate film structure for Whiskas and Pedigree retort pouches to provide cost savings of $2.5 MM, ensuring compliance to FDA regulations.• Designed packaging for Seeds of Change and Uncle Bens Frozen Bowls.• Qualify new material for Uncle Ben’s Ready to Heat Rice to save approximately $2MMannually.• Designed and implemented consumer research experiments resulting in new pet foodproducts, packaging, and several patent disclosures.• Executed new auto-pack case for retort pouches resulting in approximately $1MM materialsavings annually. Show less

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  Procter & Gamble

  Jun 2004 - May 2007

  Sr. Packaging Engineer

  Innovated new hair care and cosmetics packaging for the professional market and salons. Managed new designs for packaging re-stages, launches, and promotions for Sebastian, Wella, Graham Webb Products and Bibo Cosmetics, utilizing disciplined stage/gate tools.Selected to implement conversion of Sebastian packaging engineering to P&G European headquarters.• Sourced and implemented packaging for Sebastian Originals styling product launch – April '05• Designed new custom bottles and sourced components for hair care line for Graham WebbBack to Basics launch January '06 to include six custom bottle molds and over thirty new items.• Launch new Cellophanes hair color formula with new tube packaging, adding innovative dispensing feature and totaling $3MM in sales.• Designed, tested, and launched new Laminates color care shampoos and conditioners totaling $5MM in sales, and the Sebastian Originals Care Line and for Shaper Hairspray, at $75MM in sales.• Upgraded Sebastian specifications and making instructions to internal P&G digital specification and workflow system.• Trained in P&G Consumer Research and Insight Methodologies Show less

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  Guthy-Renker

  Jul 2008 - Dec 2014

  Director Package Development

  Expertise in Cosmetics, Skin Care, and Personal Care Packaging.Managed Team and All New Package Development for Chaz Dean Wen, Proactiv Plus, Meaningful Beauty, Sheer Cover, Perricone, Crepe Erase and Principal SecretOther:• Utilize rapid prototyping methods on tight budget and timing for new product ideationpresentations.• Introduce/roll-out new specification database/workflow management implementation for specifications and manufacturing instructions• COGS and new package development for "Proactiv +" revised look/packaging.• Ensure timely and cost effective execution of safety, stability, and user group testing for newproduct launches ensuring compliance to OTC guidelines.• Introduce Stage/Gate project management principles • Instruct and implement consumer insight-driven product development Show less

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  Calipak LLC

  Dec 2014 - now

  Principal Owner

  Product Development and Packaging Consulting Firm in the Consumer Good Industry. Services include: Package Development and Engineering, Marketing, Copy-writing, Product Development & Product/Packaging Testing, Consumer Insight and Consumer-Driven Innovation.