
Kim Rajcoomar
Marketing Assistant

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About me
Marketing and Media Review Services Manager at PwC South Africa
Education

Mancosa
2017 - 2017BCom Marketing Honours Marketing/Marketing Management Distinctions in Strategic Marketing Management and Marketing Research
Westville Girls High School
2005 - 2009National Senior Certificate: Bachelors Pass Distinctions in English and Life Orientation
University of KwaZulu-Natal
2010 - 2013Bachelor of Commerce (B.Com.) Marketing and Supply Chain Management Distinctions in Special Topics in Marketing and Supply Chain Management
Experience

PPS
May 2014 - Jan 2017Marketing Assistant• Event management on a national level • Website, intranet and CMS management • Email marketing and distribution • Supplier, stakeholder and liaison • Budget and marketing inventory management • Analytics and reporting on all marketing initiatives• Creation and distribution of all marketing collateral such as fund fact sheets, general investor reports and month end and quarter end reports • PR and media management• Print marketing • Graphic design and layout (Adobe Freehand, Adobe InDesign, Adobe Photoshop)• Member of the social committee and coordinator of team events Show less

Dimension Data
May 2017 - Oct 2017Web Content Publisher• Publish content on the global website using the CMS system, Sitecore• SEO and Google Analytics reporting for global and country stakeholders• Liaise with stakeholders on alignment with current go-to-market strategies and online initiatives

JD Group
Oct 2017 - Sept 2018Project Manager• Hybrid role between an Account Manager and Traffic Manager in the digital marketing team• Brands: Incredible Connection, HiFi Corp, Rochester, Bradlows, Russells and Sleepmasters.• Liaison with clients on their digital requirements and identifying gaps on how to improve their marketing efforts• Manage the briefing and traffic process within the digital marketing team (team of 10 consisting of graphic designers, media and SEO planners and social content creators).• Regularly distribute and track email campaigns using Mailchimp.• Update brand websites with the latest marketing content using Magento.• Curate and create content for social media.• Monthly reporting using Google Analytics on all campaigns and recommendations on how to improve ROI. Show less

The Catalyst Africa
Sept 2018 - Jan 2021• Identify gaps in clients go-to-market strategies and suggest ways to improve their business• Work with channel partners and direct companies in the IT industry to grow their business using agile digital marketing initiatives• Grow the channel in Africa and enable partners on digital transformation • Maximise ROI by creating strategic digital campaigns with clear and realistic objectives and targets• Client, stakeholder and supplier liaison• Create and curate content for campaigns, execute, track and optimise performance• Proven track record in generating sales qualified leads and building sales pipelines.
Digital Strategist
Jul 2020 - Jan 2021Digital Campaign Manager
Sept 2018 - Jun 2020
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Flow Communications (South Africa)
Feb 2021 - Mar 2022I managed our in-house team and network of suppliers to create customised events from clients across all industries. Check out the showreel:https://www.youtube.com/watch?v=rz4qnjVcrDc
Head of Events
Sept 2021 - Mar 2022Senior Digital Project Manager
Feb 2021 - Aug 2021

PwC South Africa
Mar 2022 - nowSenior Marketing Technology Specialist within the Clients and Markets Development division at PwC.• Manage and source all marketing technology for regions across Africa.• Manage technology and apps for flagship events.• Conduct social media advocacy training for partners and interns.• Manage vendor, internal teams and client relationships.• Keep abreast of latest tech and trends to digitise the business and drive cost efficiency.• Communicate with influence to gain buy-in. Show less
Marketing and Media Review Services Manager
Sept 2023 - nowSenior Associate 2
Mar 2022 - Sept 2023
Licenses & Certifications
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Return on Marketing Investment (ROMI) Masterclass 2019
GIBS Business School (Gordon Institute of Business Science)
Introduction to Data and Databases in Data Literacy
KubicleJan 2024
PwC Digital Academy - PowerBI and Alteryx
PwC South AfricaApr 2022
Google My Business Basics
GoogleAug 2018
Inbound Certificate
HubSpot AcademySept 2019- View certificate

Google Digital Garage
GoogleAug 2018 
POPI Fundamentals
UdemyOct 2020
DoubleClick Campaign Manager Basics
GoogleAug 2018
Digital Sales
GoogleAug 2018
Introduction to Artificial Intelligence in AI Fundamentals
KubicleJan 2024
Adobe InDesign
Academy of Digital Arts
Formulas and Functions in Excel
KubicleJan 2024
Thinking and Communicating with Data in Data Literacy
KubicleJan 2024
Data Manipulation and Formatting in Excel
KubicleJan 2024- View certificate

Competitive Benchmarking and Analysis
MeltwaterMay 2022 - View certificate

The Trade Desk Edge Academy Certified: Data-Driven Planning
The Trade DeskJan 2024 
Advanced Google Analytics
GoogleAug 2018
Hubspot Inbound Marketing
HubSpot AcademySept 2019
Applied Digital Marketing
DigitalCampus
Volunteer Experience
Volunteer
Issued by 4paws on Jan 2023
Associated with Kim RajcoomarVolunteer
Issued by SPCA Sandton on Jan 2019
Associated with Kim RajcoomarVolunteer dog walker
Issued by Lucky Lucy on Feb 2016
Associated with Kim Rajcoomar
Languages
- enEnglish
- afAfrikaans
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