Catherine Fuss

Experience

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  GE

  Jan 1987 - Jan 1990

  Financial Analyst
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  GE Power

  Feb 1990 - Jun 1994

  Regional Financial Analyst/Operations Finance Mgr

  Performed all financial planning & analysis activities for two power generation services business units of increasing size.

• 

  GE Information Services

  Jun 1994 - Apr 1996

  Senior Financial Analyst, Marketing

  Conducted all financial analysis for Marketing products and teams.

• 

  GE Capital

  Apr 1996 - Dec 2004

  Managed all marketing campaigns for multiple telecommunications services, small business credit cards, and sales force effectiveness services. Managed six customer websites. Directed entire Six Sigma program for business. Responsible for all aspects of financial analysis and due diligence for acquisitions.

  • Marketing & ECommerce Manager

    Sept 2000 - Dec 2004

  • Quality Leader, Master Black Belt, Black Belt

    Jan 1997 - Sept 2000

  • Business Development Finance Manager

    Apr 1996 - Dec 1996
• 

  GE Capital

  May 2005 - Feb 2009

  Marketing Manager

  Responsible for marketing activities for inventory finance business unit serving commercial customers in the following industries: outdoor products (lawn & garden/agriculture), manufacturing housing, HVAC, music, trailers, office products, and several others.

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  Catholic Charities Atlanta

  May 2009 - Apr 2011

  Marketing Director

  Responsibile for all marketing activites including rebranding efforts, advertising, website content, direct marketing, creative oversight, public relations, and event planning.

• 

  Independent Contractor

  Apr 2011 - now

  Marketing Consultant

  Performing contracted marketing assignments for commercial and non-profit clients. Marketing projects can supplement existing resources or serve as sole marketing expertise within an organization. Experiences include branding, direct marketing campaigns using multiple forms of media, website content management & design, database segmentation & analysis, communication plans, social media strategy and implementation, and extensive writing.

• 

  GE Capital

  Jan 2012 - May 2012

  Marketing Manager

  Executed marketing contract for Commercial Distribution Finance in their Business Intelligence unit. Project manager for communications plan to dealer base of 45,000 on the new online inventory finance management system. Dealers spanned the US and Canada and required translation of all English collateral into French. Elements of plan included email, online messages, video and static training, help files, press release, byline articles, and list management.

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  CSR-Consulting, Solutions, and Results

  Oct 2012 - now

  Client Manager and Marketing Consultant

  At CSR, we exist to create greater happiness and success for organizations and their owners. We do this through detailed strategic planning, and then we work WITH our clients to implement prioritized strategic objectives. We complete our recommendations with the clients' full agreement and mutually defined success metrics. My background in finance, quality/Six Sigma, and marketing has been instrumental in transforming our clients into higher performing organizations. And it's been great fun along the way. My clients represent a broad spectrum within the professional services sector and have included a staffing services company, law firms, landscape design architects, a financial services firm, media & PR organizations, a mental health counseling practice, a medical firm, a residential realtor, an electrical industry supply chain marketer, engineering companies, two technical training companies, an executive development firm, a public engagement urban planning consultancy, a tutoring services provider, a chain of retirement communities, a telecom resale company, and a risk management firm. Show less

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  4th Quarter Guy

  Apr 2024 - now

  Independent Certified Fourth Quarter Coach

  Available to serve clients committed to making the most of the fourth quarter of their lives, I adhere to the faith-based approach that Dr. Allen Hunt and Matthew Kelly have developed in their The Fourth Quarter of Your Life publication.