
Atefeh Khalaj Kamrani
Social Media Specialist

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About me
Marketing Expert | Master's Student in Sustainability in Fashion & Creative Industries
Education

Abou Ali Sina Complex
-High school diploma Mathematics
Iran's University of Art
2012 - 2016Bachelor of Arts Fashion And Textile Design
AMD Akademie Mode & Design
2024 -Master's degree Sustainability in Fashion and Creative Industries
Experience

Sibapp
Oct 2017 - Sept 2018Social Media SpecialistBuild and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identificationGenerate, edit, publish and share daily content (original text, images, video) that builds meaningful connections and encourages community members to take actionSet up and optimize company pages within each platform to increase the visibility of a company’s social contentModerate all user-generated content in line with the moderation policy for each communityCreate editorial calendars and syndication schedulesContinuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the informationCollaborate with other departments (customer relations, sales, etc) to manage reputation, identify key players and coordinate actions Show less

اتاقک | Otaghak
Sept 2018 - Feb 2019Social Media Marketing SpecialistDevelop and execute influencer marketing strategies and creative campaignsDevelop, implement and manage social media strategyMeasure the success of every social media campaignStay up to date with latest social media best practices and technologiesManage and oversee social media contentUse social media marketing tools such as BufferCreate marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedulesEnsure brand consistency in marketing and social media messages by working with various company department members, including advertising, product development, and brand managementProvide training and guidance to social media and marketing team members on social media implementation best practices and strategiesCollect customer data and analyse interactions and visits, plus use this information to create comprehensive reports and improve future marketing strategies and campaignsReport progress to senior marketing managementGrow and expand company social media presence into new social media platforms, plus increase presence on existing platforms including Facebook, LinkedIn, Twitter, and InstagramResearch and monitor the activity of company competitorsCreate and distribute engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages Show less

Huawei Consumer Business Group
May 2019 - Nov 2021Digital Marketing SpecialistCollaborate with Marketing, Sales and Product Development teamsWork with copywriters and designers to ensure content is informative and appealingSupport the marketing team with planning, implementing, and monitoring marketing campaigns Provide administrative and project support for a variety of marketing programsEvaluate data and create reports on key metrics in order to monitor campaign efficiency and analyze trendsSupporting marketing executives in organizing various projectsEmploying online marketing analytics to gather information from the web and social media pages.Communicate directly with clients and encourage trusting relationshipsCommunicate with industry professionals and influencers via social media to create a strong networkMonitor SEO and user engagement and suggest content optimizationDevelop content ideas and write and curate contentWriting reports, company brochures, and similar documentsResearch relevant industry experts, competitors, target audience and usersIdentify and build relationships with prominent influencers and thought leadersDevelop and execute influencer marketing strategies and creative campaignsDevelop, implement and manage social media strategyMeasure the success of every social media campaignStay up to date with latest social media best practices and technologiesManage and oversee social media contentUse social media marketing tools such as Buffer Show less

MooTanRoo | مو تن رو
Aug 2021 - Jan 2022Marketing Campaign ManagerCreate integrated marketing campaigns based on market segments to gain new customers and build repeat businessSupervise the execution, monitoring, and measurement of marketing campaigns and their successEnsure campaign implementation follows organizational guidelinesImprove new campaigns using data and feedback from existing and previous projectsOrganize trade shows, exhibitions, and promotional events including writing and proofreading marketing copy, as well as recruiting designers, animators, and printersDesign and organize an optimal campaign inside budget constraintsLocate and secure talent and resources before campaign launchDevise a campaign timeline and scheduleExecute campaign effectively, on schedule, and on budget Show less
Licenses & Certifications

Digital Photography
کانون معماران معاصرOct 2017
Fashion and textile design
Mahe Mehr Institute of Art موسسه ماه مهرOct 2016- View certificate

Inbound Marketing
HubSpot AcademyApr 2020 - View certificate

Advanced Social Media Strategy Training and Certification
HubSpot AcademyJul 2019 
Digital marketing management
آکادمی دیجیتال مارکتینگJun 2018
Adobe Photoshop CS
مدرسه تبلیغات و هنرهای تجسمی ایدهMay 2017
Ielts (Academic)
IDP Education LtdMar 2022
Languages
- enEnglish
- pePersian
- geGerman
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