Jordanne Waldschmidt

Experience

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  Lakeview NeuroRehabilitation

  Oct 2005 - Nov 2011

  Receptionist/Administrative Support Staff
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  The Leukemia & Lymphoma Society

  Sept 2009 - May 2010

  Fundraising Campaign Intern - School & Youth
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  Zizzo Group Marketing + PR + New Media

  Jan 2011 - Apr 2011

  General Agency Intern
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  Creatonomy

  Apr 2011 - Mar 2012

  Account Executive

  Interface between client and creative team to develop and execute marketing strategy. Create content for a variety of platforms to drive engagement and brand awareness.Client: Columbia Center Birth Hospital

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  Association of Equipment Manufacturers (AEM)

  Mar 2012 - Sept 2021

  Content : Manage a team of external writers for CONEXPO-CON/AGG website content and 365 enewsletter. The newsletter consistently exceeds industry averages for open and click rates and has amassed more than 40,000 subscribers. Serve as the producer for the CONEXPO-CON/AGG Radio podcast including guest scheduling, prep pack production, script development and promotion. (Named Best Construction Podcast of 2018 & 2019 by Construction Junkie)Social Media: Drive integrated social media strategy, content development, execution and channel management to increase engagement, build community and generate leads for CONEXPO-CON/AGG (Named Best Social Media of 2019 - Construction Media Alliance), The Utility Expo, International Fluid Power Exposition and World of Asphalt. Developed the organization's first influencer marketing program for CONEXPO-CON/AGG 2020, resulting in partnerships with 11 people from four countries and seven US states with a reach of more than 808k people and a meetup with attendance exceeding 200 people. (Named Content Marketing Institute's Best Use of Influencer Marketing for 2020)Communications: Developed integrated communications plans to analyze and document corporate objectives, target audiences, strategy and positioning, key messages, and specific tactical recommendations for association events, conferences and meetings including board meetings, AEM Annual Conference, Product Safety Seminar & Product Liability Seminar, Thinking Forward membership event series and AEM/AED Forum. Video Production & Editing: Work with cross-departmental teams to produce promotional, testimonial and informational videos for AEM events and conferences. Including script writing, interviewing, shooting footage and editing in Adobe Premiere Pro. Show less

  • Content Marketing Manager

    Aug 2020 - Sept 2021

  • Communications Manager

    Jul 2016 - Aug 2020

  • Communications Coordinator

    Jul 2015 - Jul 2016

  • Public Relations Coordinator

    Mar 2013 - Jul 2015

  • Public Relations Assistant

    Mar 2012 - Mar 2013
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  Fusable

  Sept 2021 - now

  Chief Editor, Equipment World