Simone Anton

Experience

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  Daimler AG

  Jun 2001 - Aug 2001

  Student Worker

  ● Development of an Employee survey to design internal communications to improve the supply and waste management.● Analysis of waste quantities related to production processes to reduce waste and achieve sustainability goals.

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  American Express

  Jun 2005 - Jun 2018

  Bank Partnerships Team● Definition of marketing strategies for our issuing partners in Spain: Iberia Cards, part of IAG (International Airlines Group), La Caixa, Banco Popular - Santander and BNL Paribas.● Development and execution of earn and burn campaigns for the corresponding loyalty programs, eg. AVIOS, to drive cardmember engagement● Brand management ensuring customer facing communications and products comply with guidelines and premium positioning across all channels and customer touch points. ● Change management following the IFR and PSD2 Regulation in the EEA ● Leadership of the business transformation project for the Spanish and Italian Bank Issuing Licenses● Implementation of cardmember communications in line with the business strategy● Management of the end-to-end communication process in alignment with the Public Affairs and Legal central teams to ensure a smooth transition● Definition of the Q&As and story-line to bring all stakeholders on board and align on one corporative message● Negotiation and definition of the contractual marketing funds to drive card acquisition, billed business and revenue growth● Budget planning based on performance metrics, ROI and key priorities● End-to-end management of customer research projects to determine compelling product value propositions for local market product launches leveraging central benefits and capabilities to drive additional business ● Revitalization of the Iberia SENDO card product portfolio in 2014 to keep leading the travel Co-Brand segment in Spain ● Sell-in of other markets´ best practices to partners to improve consumer and business portfolio performance Show less Global Network Partnerships Team● Dedicated partner relationship management across all organizational levels for Iberia Cards. ● Contractual and compliance management with the chief legal officer● Development of acquisition strategies and marketing plans for the consumer and business portfolio in close collaboration with the commercial director and the partner´s marketing team● Monitoring performance of existing portfolios and acquisition channels● Liaison with different business units (finance, operations, risk, IT, legal, marketing) and internal stakeholders to successfully implement strategic projects such as the launch of EMV Chip & PIN Show less Global Merchant Services - Marketing Team- Definition of Marketing Strategies and Collaborations with Key Accounts for the Merchant Acquiring Team. - Selling in of annual marketing plans to Spanish key merchant accounts, e.g. El Corte Inglés, World Duty Free, Paradores, Caprabo and Carrefour.- Coordination as single point of contact for the Global Client Group Marketing team to maximize the global exposure of local key merchants, e.g. Iberia Airlines, NH Hotels, Meliá Hotels & Resorts, AVIS and Europcar.- Definition of communication plans to drive cardmember spend and increase perception of coverage while demonstrating our value to the merchant- Data analysis to define target criteria and cardmember segmentations- Implementation of specific Marketing initiatives for the Corporate card portfolio - Development of B2B communications for newly acquired merchants though our distribution deal with La Caixa Show less

  • Marketing & Bank Partnerships Manager - Spain, Italy & Germany

    Apr 2011 - Jun 2018

  • Business Development Manager for Iberia Cards

    Aug 2010 - Mar 2011

  • Marketing Executive

    Mar 2008 - Jul 2010

  • Marketing Assistant

    Mar 2006 - Feb 2008

  • Marketing Intern: ICSS - Membership Rewards Club

    Sept 2005 - Feb 2006

  • Intern: Global Corporate Card Services - Multinational Accounts

    Jun 2005 - Sept 2005
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  Malt

  Oct 2019 - May 2021

  Digital Marketing & Project Manager

  ● Developing creative digital and offline brand strategies.● B2B Content Strategy for LinkedIn.● Employer Branding on LinkedIn and Employee communications. ● B2C Marketing and content strategies.● Social Media Management. Focus on LinkedIn and Instagram. ● Designing the digital communication strategy and marketing campaigns to increase awareness, new customer acquisition, and engagement.● Market analysis, product positioning and definition of pricing strategies for SMEs offering e-commerce and B2B services. Show less

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  PostFinance

  Jun 2021 - Feb 2022

  Senior Marketing Manager

  Key Achievements:● Successfully increased lead generation and registrations for Valuu through innovative marketing tactics.● Strengthened PostFinance’s positioning on LinkedIn as a leading financial service provider.● Fostered Valuu's presence at B2B forums to raise awareness among a new target market segment.Key Responsibilities: ● Direct Marketing Strategy: Designed and implemented creative direct marketing campaigns for Valuu, PostFinance's platform business, driving lead generation and user registrations.● Public Relations & Media Management: Developed annual newsroom plans, managed press inquiries, and defined LinkedIn positioning strategies to enhance brand visibility.● Print Advertising: Executed editorial collaborations for print advertisements with major Swiss publications like 20Minuten. Including copywriting and proofreading. ● B2B Marketing Strategy: Created and rolled out strategies to diversify and target new market segments, unlocking opportunities for business growth.● Collaboration Initiatives: Established partnerships with the Swiss Post Network to enhance point-of-sale visibility and drive customer acquisition. Show less

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  Swisscard AECS GmbH

  Feb 2022 - Aug 2024

  Senior Product & Marketing Manager

  Key Achievements:● Successfully launched the American Express Rose Gold Metal Card through a full-scale, cross-channel campaign.● Elevated customer satisfaction scores (NPS) significantly through targeted communication strategies and lifecycle enhancements.● Successful portfolio migrations, migrating over 60.000 customers on to a new enhanced product with a detailed multi-channel engagement and onboarding strategy in place.Main Responsibilities: ● Marketing & Communication Strategy: Developed and implemented portfolio communication strategies tailored for premium client segments, ensuring a consistent premium brand experience across all channels (digital, print, and events).● Brand Management: Oversaw all aspects of brand governance, including CI/CD alignment, agency briefings, and content development, positioning the American Express brand as a leader in the premium market.● Product PR and Media Relations: Managing media enquiries and designing PR events for product launch, media exposure and customer engagement. ● New Product Development: From customer research and ideation via Design thinking workshops to the market launch. ● Agile Project Management: Successfully led cross-functional projects using agile methodologies.● New Work Initiative: Spearheaded the cross-departmental program, in close collaboration with HR, to enhance internal communication, collaboration, and engagement.● Customer Experience Optimization: Analyzed customer journeys to improve onboarding, loyalty engagement, and satisfaction, leveraging tools like UX design, NPS insights, and focus groups.● Event Management: Planned and executed exclusive premium client events, including partnerships with global artists at luxury venues like The Dolder. Designed event strategies, audience segmentation, and pre- and post-event communications.● Partnership Management: Intensified partnerships with Allianz, Chubb, and Würth and developed cross-selling opportunities driving growth and value. Show less

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  Outlier

  Jan 2025 - now

  AI Project Consultant & Tester

  - RLHF & Evaluations (evals) like end-to-end testing for AI models. - Language testing for German, Swiss German, Spanish & English.