
Arun Ramasamy
Customer Care Officer

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About me
Assistant Professor at Manipal Academy of Higher Education
Education

Bishop Heber College, Tiruchirappalli - 620 017.
1993 - 1996Bachelor of Science - BSc Mathematics
PSG College of Technology
1997 - 1999Master of Business Administration - MBA MarketingActivities and Societies: Summer Internship at Hindustan Unilever - Brooke Bond Limited : Conducted a feasibility study of its tea powder sales to tea shops and bakeries and created an awareness of their freshness concept of its tea powder product.
Experience

Aircel
May 1999 - Mar 2000Customer Care OfficerWorked as a customer care officer for their newly launched mobile services in Salem & Erode market. Responsible for ensuring “Customer Delight” and hassle free customer services. Handling of the dealer network, their sales team for a coordinated and end to end customer service.

MRF Tyres Private Limited
Apr 2000 - Mar 2001Sales ExecutiveDealer management, product and market expansion for its entire product range in Coimbatore, Erode, Salem market. Responsible for increasing sales through dealer networks.

Braun Household
Jun 2001 - Mar 2004Sales OfficerWas handling and overseeing product sales and market expansion for the entire gamut of small appliances in its portfolio for Kerala and Tamil Nadu market excluding Chennai. Dealer handling and product training, servicing aspects for the entire product range in these markets.

Microtex Composites
Apr 2004 - Mar 2005Sales OfficerIn charge of Coimbatore and entire Tamil Nadu market for its readymade garments for a reputed brand “Live – In”.

ICICI Bank
Mar 2005 - Aug 2008Took charge of a small sized branch in Manargudi, Thanjavur, Tamil Nadu as a Branch Head. My job responsibility was to increase the retail business of the branch through acquisition of new accounts, to meet the targets of cross selling products of the branch by generating leads & converting it through front desk officers, to conduct promotional activities for the branch to create visibility for third party products, conduct training on third party products for the front desk officers and also to inculcate sales techniques among the FDO’s. Was the Top performer in Coimbatore Circle in Life Insurance Products, Gold Coins & Gold Loan business. Show less
Branch Head
Apr 2007 - Aug 2008Assistant Manager
Mar 2005 - Apr 2007

HDFC Bank
Sept 2008 - Jun 2011Branch HeadWas posted as Branch Head for a newly opened branch in Nelamangala. The role involved overall supervision & incharge of branch sales, operations, audit, team handling, administration, driving of cross sell business & establishing the foot print of the Bank in the locality. Acquiring HNI customers for CASA & Assets business and driving the entire branch team in achieving the set goals and targets.

Axis Bank
Jul 2011 - Jun 2021Branch HeadWorked as a Branch Manager handling Yeshwantpur branch, Deputy Branch Head for Malleswaram branch and the last assignment was in Erode, Tamil Nadu as a Branch Head. The role involves acquisition of CASA numbers through the sales channel and branch Operations team, enhancing value of Govt & Corporate accounts, acquisition of new salary accounts, ensuring branch achieves all its budgets in all the products, both in terms of numbers and value. Achieving budgets in Agriculture loan, retail loans, SME and of products like credit card and forex revenue. Achieving Third party income targets primarily through selling of life insurance, General insurance and Mutual Funds, online trading accounts. Responsible for customer service & all the branch operation process. Have achieved business targets in various contests involving Life Insurance, General insurance, Demat account campaigns and various other contests run by the Bank. Achieved Branch Profitability every year with consistent growth in NII. Have been successful in acquiring corporate relationship of LIC, and SME relationship of medium sized business, prominent schools of the locality. This has helped the branch to increase its book size and market size. Show less

Manipal Academy of Higher Education
Jul 2021 - nowAssistant ProfessorWorking as a faculty imparting training to students in handling Branch Banking activities in the role of Branch Relationship Officer (BRO) for Axis Bank and Relationship Business Manager for ICICI Bank.
Licenses & Certifications
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Mutual Fund Distributors Certification Examination
National Institute of Securities Markets (NISM)Jan 2005
Languages
- enEnglish
- hiHindi
- taTamil
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