Parul Manocha

Experience

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  Lava International Limited

  Jun 2019 - Jul 2019

  Marketing And Communications Intern

  Prepared a GTM Strategy for the smartphone - Lava Z93. Conducted a primary survey to analyze the needs of the TG to design various ATL & BTL Strategies. Parallelly, tracked and compared the traction we got in comparison to our competitors through print media and was an active part for conducting PR Activities.

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  Bonwic Technologies

  Mar 2020 - Apr 2021

  Skilled in strategic client outreach, team leadership, and innovative marketing strategies. Proficient at crafting profiling documents for lead generation, managing social media teams, and developing website content. Experienced in planning go-to-market strategies and creating engaging social media collaterals and video storyboards. Surveyed management students to understand the gap between the student's experience and the company's expectations during the hiring process. To cover this gap, created various marketing collaterals, wrote insightful blogs on skill training, and crafted impactful taglines for infographics to educate students about the importance of training, which will prepare them to crack interviews & become job-ready.

  • Marketing Management Trainee

    May 2020 - Apr 2021

  • Marketing Intern

    Mar 2020 - May 2020
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  Wurth IT India

  Jul 2021 - Jun 2023

  Marketing Executive

  Experienced marketing professional skilled in strategic planning, budget management, and stakeholder collaboration. Specializing in organizing impactful events, executing targeted social media campaigns, and spearheading email initiatives to reach the US market. Proficient in creating compelling presentations, case studies, newsletters, and social media assets. Successfully revamped company website based on competitor analysis. Passionate about driving brand growth and achieving measurable results. Show less

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  Tata Elxsi

  Jun 2023 - now

  Senior Marketing Executive