Caleb Thoo

Experience

• 

  Freeform Sdn Bhd

  Jul 2013 - Sept 2013

  Intern

  Urbanscapes | The Bee | Markets1) Plan & Monitor Social Media Activities2) Artist liaison3) Event Management

• 

  Entopia

  Apr 2014 - Nov 2017

  • Develop long-term strategy to increase brand equity• Ensure that brand governance is maintained across all brand touchpoint internally and externally.• Put together and roll out brand plans and campaigns.• Establish in-depth understanding of consumer insights, consumer trends and competitor analysis

  • Brand Lead

    Feb 2017 - Nov 2017

  • Marcom Specialist

    May 2016 - Feb 2017

  • Marketing & Promotions Officer

    Apr 2014 - May 2016
• 

  Cheong Fatt Tze- The Blue Mansion

  Nov 2017 - May 2018

  Marketing Executive

  • PR & Marketing Strategy (Digital & Traditional) - Plan, manage and execute overall• Media liaison - Serve as first point of contact for Media at Cheong Fatt Tze – The Blue Mansion• Compile, produce and maintain hotel collateral including marketing brochures, sales kits, menus and other promotional material• Writing and preparing content for distribution• Social Media content management• Build and manage Media & Customer Relationships through various platforms such as email, meetings, media FAMs & Events• Media Trip Coordination & Hosting• Photography & Shoot Planning & Management• Event Planning & Management• Reporting - Analyse sales data and report efficacy of Marketing & Public Relations activities• Brand Alignment - ensure consistency and representation in accordance to Cheong Fatt Tze – The Blue Mansion• Guest Relations – Respond in a timely and appropriate manner to customer requests, feedback, complaints, queries on Social Media pages and through OTAs Show less

• 

  Tenby Schools

  May 2018 - Dec 2024

  • Formulate and implement a robust marketing strategy by conducting comprehensive market analyses and gaining insights into the target audience.• Craft compelling marketing messages that highlight Tenby Schools as the ultimate 'School of Choice' for parents across both digital and traditional marketing channels.• Strategize and execute lead generation campaigns to drive increased enrollment for the school.• Conduct thorough market trend research, analyze media consumption patterns, and leverage data insights to enhance the school's marketing initiatives, ensuring effectiveness and relevance. Show less

  • Marketing Communications Manager

    Mar 2023 - Dec 2024

  • Senior Marketing Executive

    May 2018 - Mar 2023
• 

  International Schools Partnership - Malaysia

  Dec 2024 - now

  Regional Content Marketing Manager

  · Develop and implement comprehensive content marketing strategies aligned with regional and school-specific objectives.· Collaborate with school marketing teams to create engaging content across various channels, including digital advertising, Hubspot workflows, and offline opportunities.· Optimize Hubspot workflows to maximize conversion rates throughout the customer journey.· Monitor and measure the performance of digital content, including advertising, websites, and Hubspot workflows.· Ensure consistent brand implementation across all schools' external communications and platforms.· Conduct market research and competitor analysis to inform strategic decision-making.· Manage agency relationships and optimize marketing spend. Show less