Tara Bush

Experience

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  The Sign Agency, Inc

  Jan 1995 - Jan 1999

  Administrative Assistant
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  The Barber Shop Marketing

  Mar 2005 - Dec 2006

  Creative/Promotional Department Assistant

  Assisted the events manager in daily operations for promotional programs.

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  University of Rochester

  Jan 2008 - Jun 2009

  Project Coordinator

  Coordinated community service events/programs/volunteer placements for the Rochester Center of Community Leadership. My role developed initiatives to support at-risk youth through education-based volunteer programs and the expansion of community partnerships. Some of my responsibilities and successes:» Developed, coordinated, monitored, and assessed mentoring/tutoring programs.» Managed one-time community service events, such as Be the Change Day and AIDS Action Week.» Increased number of partnerships by 125% and increased volunteers by 206%.» Secured funding and media attention for all community service programs. Show less

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  GRID Alternatives

  Jun 2009 - Feb 2012

  Workforce Development & Volunteer Training Manager

  GRID Alternatives utilizes volunteers and job trainees to install solar units on low-income housing, providing home owners with low-cost renewable energy and providing real-world experience for job trainees. Some of my responsibilities and successes:» Recruited, trained, and coordinated 7,000+ volunteers to install solar for approximately 150 low-income home owners annually.» Designed and executed all orientation programs and training for all volunteers, corporate sponsorship events, and job trainee groups, developing new training methods to streamline the process.» Co-led Salesforce CRM system integration, compiled statistical data, and developed standard processes and policies.» Cultivated relationships with local companies and job trainee programs for volunteer corporate sponsorships days, job training, and job trainee recruitment.» Managed teams to implement single-day solar installation projects involving 200+ staff and community members. Show less

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  ALIN Foundation

  Mar 2012 - Mar 2023

  Develop and implement data-driven business strategy, providing insight and support to improve company performance and achieve organizational objectives. Working cross-functionally, and in collaboration with the executive team, I oversee operations—continuously monitoring and improving business strategy—and communications—cultivating internal and external relationships to develop and manage long-term brand, marketing, and communications strategy.Responsibilities and accomplishments:» Developed framework for global initiative, expanding operations in 3 countries.» Increase operational efficiency, quality, and productivity, while fostering effective communication, managing budgets, and ensuring program focus.» Identify, design, and implement operational and management systems to build capacity and increase efficiency, utilizing metrics to inform strategy.» Evaluate and recommend expansion opportunities and viability of potential partnerships—cultivating partnerships for programs, workshops, and special events.» Mentor and manage staff—organize training, development, and recognition plans.» Analyze and compile annual/quarterly reports, delivering presentations and collaborating with executive management to make effective decisions.» Represent ALIN Foundation and subsidiaries as media liaison. Show less Accountable for managing communication activities—media relations, budget, hiring and training PR teams, creating SEO-friendly content, and developing an effective communication strategy. Mentored and managed staff, coordinated closely with internal and external stakeholders, analyzed and evaluated data to inform strategy, and delivered quarterly and annual reports. Responsibilities and achievements:» Spearhead the company’s creative and brand strategy team, coordinate all marketing, communication, social media, video production, and web content creation.» Led company through successful launch of multi-website redesigns, coordinating content and layout.» Maintained the company's positive public image as spokesperson, creating press releases, and organizing press conferences.» Cultivated relationships for events, referrals program, and patient support programs.» Produced and scripted promotional videos.» Researched, wrote content, and created graphics for cancer-related blog.» Measured, analyzed, and optimized marketing initiatives to ensure highest impact. Show less

  • Vice President of Strategic Planning

    Feb 2016 - Mar 2023

  • Director of Communications

    Mar 2012 - Feb 2016
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  The Ocean Cleanup

  Mar 2018 - Jul 2019

  Operational Support Specialist

  Coordinated day-to-day operations for the The Ocean Cleanup's San Francisco Bay Area operational base. Successfully managed multiple teams for the preparation, assembly, and launch of the final test systems, System 001, and System 001b to clean up plastic pollution in the Great Pacific Gyre. Some of my responsibilities and successes:» Coordinated and managed operational support with cross-functional teams across 4 time zones for logistics, engineering, procurement, off-shore operations, communications, global travel management, accounting, compliance, and volunteers» Managed preparation, implementation, and execution of procurement process—including contract management, manufacture inspections, budgeting and accounting, and quality control» Developed and maintained strategic relationships with suppliers, partners, academic institutions, governments, and national media to support programs» Assisted the communications team with marketing strategies, facilitated sponsorships, created website and social media content, and acted as a liaison for media and events» Planned, coordinated, and managed launch-day social media event with over 1 million engagements.» Recruited, coordinated, and managed over 100 volunteers for launch preparations and events» Developed and implemented processes improvements—enhancing systems, workflow, and capacity» Identified and analyzed potential project risks and developed effective risk mitigation plans Show less

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  Bay Area Community Resources (BACR)

  Mar 2023 - now

  Recruitment & Outreach Specialist
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  Carry Protocol

  Apr 2023 - Feb 2024

  Head of Marketing

  Carry is a blockchain project that compensates consumers for sharing offline data and receiving ads, aiming to return control of data privacy rights back to the consumers by keeping all data anonymous. Carry’s chief objective is to be the first cryptocurrency widely used by everyday consumers around the world. Based out of Seoul, it's the largest loyalty service program for offline stores with 22,000+ offline merchants and 25+ million users in Korea and Japan.