Ronak Jain

Experience

• 

  Performics.Convonix

  Aug 2016 - Aug 2019

  Managing a team of 6 digital marketeers to drive the overall online & in-store business for McDonald's India.Managing the entire performance and branding planning for McDonald's India which aimed at two different business objectives.Providing strategic insights and driving decisions to grow the business.Driving the entire consumer insights piece for taking sound marketing decisions.Driving a healthy relationship with the client which involved not only digital discussions but discussions related to the overall business.Managing the entire app analytics which involved tracking the full consumer journey via Appsflyer and Clevertap.Managing the entire App event optimization by mapping the full funnel customer journey Driving Mar tech solutions via Clevertap which played a vitol role in consumer personalization.Designing the offer strategy basis consumer behavior with the brand and category.Managing the entire acquisition and retention strategy for a gaming app and Hyatt Hotels Show less Managing the overall digital Mandate for 1 of the leading QSR brand in the world, this encompasses performance and branding activities across channels.Responsible for enhancing the online delivery business of the client, which is driven via App and Web. Also, building digital strategies to grow the client's in-store business.In a bid to drive positive ROI through digital, have been managing campaigns across Google Search, GDN, Facebook, Coupon Networks, Ad Networks, Non-Biddable and Programmatic.Leveraging App analytic tools like Appsflyer and Clever Tap to tap live consumer actions on the App and drive direct online business.Managing a team of 4 people who are responsible for handling clients digital activities on specific channels. Show less As a digital marketing analyst, I am responsible for end to end management of SEM campaigns for country's leading private sector bank. These campaigns encompass multifaceted BFSI product categories, which include highly competitive space of loans, credit/debit cards and Internet banking. In my tenure of 1 year, have proficiently planned campaigns on Google search, Google Display, YouTube, Facebook and Twitter. Along with managing SEM campaigns, have provided the client with meaningful insights, which has ameliorated their overall business. Show less

  • Business Manager

    Oct 2018 - Aug 2019

  • Associate

    Apr 2018 - Sept 2018

  • digital marketing analyst

    Aug 2016 - Mar 2018
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  IProspect

  Sept 2019 - Mar 2021

  Senior Manager

  - Managing the entire digital mandate for clients across E-commerce,CPG, Media&Entertainment and BFSI sectors.- Leading consumer insight projects for my clients, involving 3rd party integrations. - Leading strategy and planning for all new product launches with a 360 degree market study and business scope.- Pitching new media solutions to the client, in-line with the business objective.- Managing acquisition and retention of customers across all media channels and spends of over 400 MN.- Being part of the core business development team to drive new businesses for iProspectDesigning consumer understanding for new clients across various sectors.- Pitching iProspect tech capabilities to new clients involving POC to solve business challenges.- Driving process development for iProspect across India m.- Designing upskilling and development programmes for employees across India offices.- Managing the overall spends target for each platform which also includes targets for a new platform adoption. Show less

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  Performics India

  Apr 2021 - Sept 2024

  Leading a team of 48 digital professionals to drive India’s largest digital mandate.Acting as a digital center of excellence, tying the knot between performance, branding, creative, analytics, mar-tech and AI.Driving the third party partnerships for PerformicsEmployee and organization process development Leading the telco industry at Performics that entails driving country's largest performance marketing mandate.launched India's largest telco player's business on digital.Stitching the end to end customer journey in the digital ecosystem to make business sense for all the marketing spends.Responsible for the P&L of the entire vertical.Closely involved in driving new businesses for Performics Leading a team of 17 digital marketers to drive business growth for India's leading telecom operator

  • Director

    Apr 2023 - Sept 2024

  • Associate Director

    May 2022 - Mar 2023

  • Account Group Head

    Apr 2021 - May 2022
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  GroupM

  Aug 2024 - now

  Performance Solutions Lead - West Region