Francesca Carrillo Garcia

Experience

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  Ministerio de Trabajo y Promoción del Empleo

  Jan 2017 - Dec 2017

  Strategic Communications Specialist

  -Corporate and government communications-Strategic planning to consolidate the communications plan in 2017/2018-Strengthening public perception of the Trabaja Perú program. -Organization of events with public authorities Ministers in rural areas.-Active coordination and communication with media outlets-Working with Andean communities in awareness-raising talks on sensitive topics

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  Más Comunicadores

  Mar 2018 - May 2022

  Entertainment PR - Netflix account

  Peru team lead / NetflixWorked on the PR campaign of the first Netflix original production in Peru-Corporate communications-Publicity strategies-Press release writing and activation-Planning and execution of media strategies according to global objectives for original and licensed content.-Strategic brand positioning campaigns-Crisis management-Coordination of interviews with Netflix talent.-Organization of junkets or 'press days', virtual and in-person. -Organization of Netflix corporate events. Show less

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  ComunicacionActiva.com

  Mar 2018 - Dec 2020

  Entertainment PR - Netflix account
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  Revista COCKTAIL

  May 2019 - Nov 2020

  Freelance Columnist

  -Columnist of the section 'Making Entertainment'.-Interviews with talents such as: Leonardo DiCaprio, Meryl Streep, Dwayne Johnson, Helena Bonham Carter, Charlize Theron, Alvaro Morte, etc.

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  DiDi

  May 2022 - Jan 2023

  PR In-house

  PR strategy for the launch of DiDi Food and DiDi Flex in Peru.Activations with paid and organic influencersEvents organizationCrisis management Corporate communications

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  .Comms

  Jan 2023 - now

  Director de cuentas

  -Branding projects-Social media strategies and analysis of digital assets PR and Digital Marketing Strategies-Influencer strategy management

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  Digitas Peru

  Feb 2023 - Apr 2023

  Consultoría en PR

  -Digital and Influencer Marketing consulting for brands such as ISM (Industrias San Miguel), Compañia Nacional de Chocolates (Winters) and P&G. -PR campaigns for the Columbia Institute.

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  Yango

  Sept 2023 - now

  Yango is an international ride-hailing service. It operates in Europe, Middle East, Africa and Latin America. The service uses its own cutting-edge technologies, including mapping, routing and navigation, as well as machine learning. It allows to increase drivers’ time efficiency, at the same time reducing expenses and providing affordable service to riders.

  • Marketing & PR lead

    Dec 2024 - now

  • Marketing Lead | Peru

    Jun 2024 - now

  • Country Marketing Manager (Bolivia & Peru)

    Sept 2023 - Jul 2024