Francesca Carrillo Garcia

Francesca Carrillo Garcia

Strategic Communications Specialist

Followers of Francesca Carrillo Garcia2000 followers
location of Francesca Carrillo GarciaDubai, United Arab Emirates

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  • Timeline

  • About me

    Marketing &PR Lead at Yango | Ex DiDi, Ex Netflix

  • Education

    • Universidad Peruana de Ciencias Aplicadas

      2021 - 2022
      Maestría en Comunicaciones y Marketing Digital
    • Universidad Inca Garcilaso de la Vega

      2013 - 2017
      Licenciada Ciencias de la Comunicación
    • Universitat Politècnica de Catalunya (UPC)

      2022 - 2022
      Mención en Emprendimiento, Liderazgo y Transformación Digital Marketing/Marketing Management, General
  • Experience

    • Ministerio de Trabajo y Promoción del Empleo

      Jan 2017 - Dec 2017
      Strategic Communications Specialist

      -Corporate and government communications-Strategic planning to consolidate the communications plan in 2017/2018-Strengthening public perception of the Trabaja Perú program. -Organization of events with public authorities Ministers in rural areas.-Active coordination and communication with media outlets-Working with Andean communities in awareness-raising talks on sensitive topics

    • Más Comunicadores

      Mar 2018 - May 2022
      Entertainment PR - Netflix account

      Peru team lead / NetflixWorked on the PR campaign of the first Netflix original production in Peru-Corporate communications-Publicity strategies-Press release writing and activation-Planning and execution of media strategies according to global objectives for original and licensed content.-Strategic brand positioning campaigns-Crisis management-Coordination of interviews with Netflix talent.-Organization of junkets or 'press days', virtual and in-person. -Organization of Netflix corporate events. Show less

    • ComunicacionActiva.com

      Mar 2018 - Dec 2020
      Entertainment PR - Netflix account
    • Revista COCKTAIL

      May 2019 - Nov 2020
      Freelance Columnist

      -Columnist of the section 'Making Entertainment'.-Interviews with talents such as: Leonardo DiCaprio, Meryl Streep, Dwayne Johnson, Helena Bonham Carter, Charlize Theron, Alvaro Morte, etc.

    • DiDi

      May 2022 - Jan 2023
      PR In-house

      PR strategy for the launch of DiDi Food and DiDi Flex in Peru.Activations with paid and organic influencersEvents organizationCrisis management Corporate communications

    • .Comms

      Jan 2023 - now
      Director de cuentas

      -Branding projects-Social media strategies and analysis of digital assets PR and Digital Marketing Strategies-Influencer strategy management

    • Digitas Peru

      Feb 2023 - Apr 2023
      Consultoría en PR

      -Digital and Influencer Marketing consulting for brands such as ISM (Industrias San Miguel), Compañia Nacional de Chocolates (Winters) and P&G. -PR campaigns for the Columbia Institute.

    • Yango

      Sept 2023 - now

      Yango is an international ride-hailing service. It operates in Europe, Middle East, Africa and Latin America. The service uses its own cutting-edge technologies, including mapping, routing and navigation, as well as machine learning. It allows to increase drivers’ time efficiency, at the same time reducing expenses and providing affordable service to riders.

      • Marketing & PR lead

        Dec 2024 - now
      • Marketing Lead | Peru

        Jun 2024 - now
      • Country Marketing Manager (Bolivia & Peru)

        Sept 2023 - Jul 2024
  • Licenses & Certifications

    • Gestión Pública

      CORPORACIÓN EDUCATIVA ADUANEC
      Dec 2017
    • Resolución de conflictos sociales

      CORPORACIÓN EDUCATIVA ADUANEC
      Dec 2017
  • Honors & Awards

    • Awarded to Francesca Carrillo Garcia
      Honours B.A. / Graduada con honores Universidad Inca Garcilaso de la Vega Feb 2018 Primer puesto en toda la carrera de Ciencias de la Comunicación