Anna Swilak

Experience

• 

  Police Headquarters

  May 2012 - Jun 2012

  English Language Assistant (traineeship)

  + Handling events involving foreigners during the Euro Cup 2012+ Translation of criminal records and legal documents

• 

  Domino's

  Aug 2012 - Aug 2014

  Marketing Working Student

  • Preparation & support of in-store marketing campaigns (weekend student job)

• 

  MLingua

  Nov 2012 - Jan 2013

  Translator (traineeship)

  • Translation & proofreading of specialized texts PL-ENG & ENG-PL• Received the international certificate of Déjà Vu CAT Software

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  ReBranders

  Jun 2013 - Sept 2013

  Marketing Intern

  • Preparation & support of online and offline marketing campaigns for various Romanian organizations and companies• Design of marketing materials• Copywriting• Event management• Marketing research• Team management

• 

  Migreat

  Oct 2014 - Feb 2016

  Freelance Blogger & Community Content Manager

  • Content planning, management & analysis• Writing blog articles & guides for Polish community in Germany • Social media management• Research on strategic partners

• 

  INOMICS

  Nov 2014 - Oct 2021

  • Planning, developing and implementing inbound and outbound digital marketing strategies for international B2C and B2B with the mission to help universities and companies raise their profile and effectively recruit top talents (a multichannel consisting of performance marketing, content and email marketing)• Set up, execution and optimisation of performance marketing campaigns through various channels: Paid Social (Facebook, Instagram, LinkedIn, Twitter and Youtube), Google Ads, Programmatic Display• Successful user and customer acquisition and retention campaigns, reach, traffic, and lead generation campaigns in line with customers goals (student and job recruitment for our key platform, INOMICS)• Set up, A/B testing and optimisation of email marketing workflows and newsletters• Establishing marketing KPIs, preparing reports and delivering key insights to company stakeholders and customers• Implementation of conversion tracking through Google Tag Manager to optimise marketing funnel• Implementation of marketing automation (e.g. lead generation forms, ad posting, chat bots, RSS feed-powered social media posting)• Creation, A/B testing, SEO and conversion optimisation of key landing pages• Training and managing a high performing international team of 5 people• Setting product vision and strategy, creating roadmaps and participation in development of marketing product portfolio incl. pricing models and media kits• Working closely with UX and UI designer and dev team to effectively deploy product releases• Conducting competitive research, preparing product performance reports and presenting them to the stakeholders Show less • Management of performance marketing campaigns, preparing reports and delivering key insights to customers• Blog and social media management and analysis• Content planning, design of marketing materials and ad creatives, copywriting• Publishing supervision and advertising of annual career magazine for B2C• Data collection, analysis, and preparation of annual salary reports for B2C• Managing a product backlog, writing user stories and quantifying their business value• Conducting user satisfaction surveys and user testing Show less

  • Senior Online Marketing Manager

    Aug 2017 - Oct 2021

  • Junior Marketing and Product Manager

    Nov 2014 - Jul 2017
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  Krieger Digital

  Nov 2021 - now

  Display Marketing Manager
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  Möbel Höffner

  Nov 2021 - now

  Display Marketing Manager