Janice Venable

Experience

• 

  Window Media, LLC

  Sept 2008 - Nov 2009

  Marketing Coordinator

  For my first professional role, I got to be a Marketing Coordinator for two online and print local Atlanta LGBTQ publications. I facilitated numerous media sponsorships with non-profit organizations, produced customized events, supported an advertising sales team, provided copy for marketing materials, and coordinated with a production team for design. Projects of focus included: brand building, promotions on ad sales, event planning and execution, sponsorships, social media, email marketing through Constant Contact, and sales collateral creation. Show less

• 

  ChildCare Education Institute

  Oct 2010 - Feb 2014

  Marketing Manager

  In this role, I had the opportunity to grow as a results-driven Marketing Manager for a growing e-training organization in the niche industry of online child care training. My primary areas of focus included: PR creation and execution, sales and marketing material creation, email marketing, SEO, SEM, social media management, annual strategy planning and execution, promotions, conference planning, tradeshow exhibition, media buying, and bilingual website content management.Key accomplishments include:-Managed marketing promotions that resulted in more than $250K-Grew Facebook contacts by over 3,000-Raised Twitter followers by over 800-Increased Marketing Email Database by over 70,000 contacts-Optimized company websites in English and Spanish-Initiated and managed company Blogger, Pinterest, Google+ accounts-Created position's Marketing Operational Guide Show less

• 

  InterContinental Hotels Group (IHG®)

  Feb 2014 - Aug 2020

  -Analyzed business requirements to deliver technological solutions with a dispersed Agile Scrum pod-Documented requirements in user stories and features to manage backlog prioritization-Prioritized stories by their dynamic business value, technical effort, resources, and release schedule-Verified acceptance criteria fulfillment through user acceptance testing (UAT) in lower environments-Collaborated with Developers, Testers, Product and Program Management, Scrum Masters, RTEs, and other Product Owners for the delivery of SEO / MarTech enhancements Show less -Planned, managed segmentation, and deployed targeted communication for loyalty, partner, destination, brand, emergency, and stay-related initiatives across 3 forms of mobile messaging-Analyzed metrics after obtaining data via Tableau, Omniture, vendor tools, and SQL queries in Teradata-Provided comprehensive channel and consumer behavior results for insights and optimizations-Ensured SMS, Push Notifications & In-App Messaging marketing efforts were in alignment with approved operational plan, budget, timelines, contact strategy, and app store guidelines-Promoted awareness of integration opportunities through other marketing channels-Researched competitive landscape, market trends, innovations, and best practices Show less This role included several of the responsibilities I handled as a coordinator, along with some higher level responsibilities, like training teammates. Major job functions are listed below and reach out for any clarification.-Produced targeted, tagged B2C and B2B campaigns across channels for loyalty, partner, destination, and brand teams-Collaborated with various teams and developers to create and manage segmentation, content, user experience, and channel touch point schedule -Scheduled, advised, tagged, deployed, and tracked onsite media content utilizing three targeting tools with differing capabilities: Unica Interact, Baynote, and Drools-Obtained data from Adobe Analytics, internal analysts, vendor platforms, and Tableau to determine analytical insights and deliver recommendations for improvements-Strategized, executed, analyzed, and presented results on promotional and awareness push notifications, in-app messages, and SMS for various customer segments Show less Major responsibilities in this role included:-Oversaw creation of web and mobile content through internal UX and external agencies-Deployed and manipulated digital content on desktop, mobile web, app, and tablet platforms-Liaised with several departments through a variety of digital channels to accomplish goals-Supported several regional and global stakeholder campaigns for the Americas region contributing to: app downloads, loyalty program enrollments, increased revenue, raised market share, etc. Show less

  • Product Owner

    Oct 2018 - Aug 2020

  • Mobile Marketing Associate Manager

    May 2016 - Oct 2018

  • Channel Delivery Specialist

    Jul 2015 - May 2016

  • Channel Programs Campaign Coordinator

    Jan 2015 - Jul 2015

  • Web & Mobile Marketing Traffic Coordinator

    Feb 2014 - Jan 2015
• 

  Global Payments Inc.

  Nov 2020 - Apr 2021

  Associate Product Owner

  -Researched and determined compliance plan for Communication Platform product data to meet GDPR and CCPA regulatory requirements-Analyzed products that support SMS and email domain deliverability, including: SendGrid, Twilio, DMARC, SPF, DKIM, BIMI, Google PostMaster Tools, MX Toolbox, etc.-Initiated domain monitoring & alerts within 250ok platform for blacklists, spam, and phishing-Implemented Google PostMaster Tools for client email domain monitoring

• 

  Startup Genome

  Aug 2021 - May 2022

  Marketing Specialist

  -Refreshed web CMS to promote press placements, founder-led interviews, speaking, report releases, etc.-Managed public relations via global media personnel communication and press release execution-Designed marketing analytics dashboard to track historical metrics of Google Analytics and press citations-Aided various projects: email domain deliverability, event speaking placements, social content creation

• 

  Startup Genome

  Oct 2022 - Mar 2023

  Marketing Specialist

  -Maintained marketing dashboard via Google Analytics, Mailchimp metrics, and press citations-Taught peers how to update marketing analytics dashboard-Supported communication with press, social content edits, and bespoke partner press kit creation