Salma Sidky

Salma Sidky

Market Research Consultant

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location of Salma SidkyUnited Arab Emirates

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  • Timeline

  • About me

    Recruitment consultant specializing in the assessment and hiring of experts for TMT and digital transformation

  • Education

    • The American University in Cairo

      1997 - 2001
      Bachelor of Arts - BA Mass Communication/Media Studies
  • Experience

    • LOGIC

      Oct 2004 - Mar 2007
      Market Research Consultant

      - Prepared technical and financial proposal as briefed by prospected clients- Initiated new idea/techniques to use during the discussion to help the client get the desired objective- Reviewed project timeline, brief, supervise and follow-up on the third party’s activities (e.g. moderators, recruiters, etc.) accordingly, ensuring that operations work is in line with agreed project plan- Designed discussion guide for focus groups moderation- Moderated focus groups, conducted one-to-one in depth interviews and recruited AB+ focus group and one-to-one respondents on need basis- Planned and supervised logistics required for focus groups moderation in Cairo and Governorates- Supervised qualitative field work and ensured that it is in line with the project plan- Analyzed quantitative and qualitative research results- Summarized the final report and present outcome to client accordingly Show less

    • Aspire HR Consultants

      Mar 2010 - Jan 2015
      Recruitment Consultant

      - Get a brief from the client on their needs- Assess and respond to the needs of each client- Search for the suitable candidates and conduct preliminary interviews - Manage the process until the candidate is hired

    • RP International

      Feb 2018 - Nov 2019
      Researcher

      RP International is a global recruitment consultancy specializing in Digital Transformation for monetized customer centric strategies and solutions.Our origins are in telecoms and media and our clients have included all the leading TMT operators, vendors and consultancies. They have used us to search world wide finding the requisite talent across CxO, senior management and subject matter experts. In more recent years RP has augmented its TMT expertise to respond to the global need for expertise in Digital Transformation and disruptive strategies and solutions across a range of industry sectors including Communications and IT, automotive, transport, logistics and aviation, fintech, healthcare and government.From the Dubai offices I work as a researcher finding experts in TMT and digital transformation for our clients across MEA. Show less

  • Licenses & Certifications