Beth Icard

Experience

• 

  Utah State University

  Jan 2016 - May 2022

  • Copyedited and proofed thousands of pages of student work• Initiated the extra-curricular teaching of style guide rules and rules of composition to students• Assisted with academic advising for students who came for help• Worked with students, staff, and faculty from departments campus-wide• Gained experience with differently-abled students, head trauma patients, and ESOL clients • Edited and proofed new launch of the USU Eastern Website and wrote department press releases

  • Lead Tutor - Writing Center, USU Eastern

    Jan 2016 - May 2022

  • Intern with the USU Eastern Web Administrator

    Jan 2016 - May 2016
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  Sold By Jan Daum

  Jul 2018 - now

  Web Administrator/Designer

  • Created the branded website for one of the leading realtors in the nation: SoldByJanDaum.com• Responsible for ongoing website maintenance and updates• Manage and edit all website content, including blog posts, monthly newsletters, home descriptions, and other similar material• Create individual home listing websites for my employer as needed (~10 per year)

• 

  Ballet West

  May 2022 - Oct 2023

  Digital Marketing Coordinator

  •Responsible for maintaining external communications for the company, including all social media and marketing emails, as well as website maintenance, interfacing with the company's digital agency, and other marketing and communications assignments•Conceptualized, created, edited, and wrote more than 450 social posts across multiple platforms (Instagram, Facebook, YouTube), over 700 emails, and over 100 news posts for the website to date, for an audience of more than 65,000 people for the Ballet West company accounts  Grew the Instagram following by 3% (more than 1,500 new followers) in one year  Grew the Facebook following by 9% (more than 3,800 new followers) in one year•Conceptualized, created, edited, and/or wrote more than 200 social posts across multiple platforms (Instagram, Facebook) for the Ballet West Academy accounts, as well  Grew the Instagram following by 8% (more than 1,300 new followers) in one year  Grew the Facebook following by 12% (more than 600 new followers) in one year•Responsible for proofing and copyediting all press releases, Front Row magazine, brochures, all playbills, emails, social posts, campaigns, video copy, and website pages•Named Assistant Editor for company playbills (40-80 pages)•Initiated and conducted interviews for each of 53 dancers in the company and wrote and edited their biographies for the website•Spearheaded and executed an archival history of company dancers’ roles totaling more than 90 pages of information, pulled individually for each person, from every production’s playbill for each season stretching back to 2005•Led a massive website redesign project involving hours of interviews with staff, recording a full website map, building a proposed new website design, drafting a Request for Proposal for the vendor search, and liaising with the vendor for the creation of the new website•Managed the website•Managed and created digital assets Show less

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  Earth Love United Foundation

  Dec 2023 - now

  Copyeditor

  • Provide copyediting for social media and other public-facing documents/posts/articles for the company• Assist in selection and implementation of style guide