Experience

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  Twin brains lab

  Aug 2016 - Apr 2017

  Research assistant
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  Little learners lab

  Aug 2016 - Dec 2016

  Research assistant
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  Kristina jin photography

  Jan 2017 - Jul 2019

  Photographer

  • Produced authentic and artistic works with clients ranging from graduates to weddings to family. • Met with clients and directed, shot, and edited images to meet their goals.• Edited all images with Adobe Lightroom Classic and Adobe Photoshop.• Developed genuine relationships with clients.

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  Ut child development center

  May 2017 - Jan 2018

  Classroom assistant

  • Assisted lead & assistant teachers in implementing classroom instruction based on the predefined curriculum.• Maintained a safe and organized classroom environment for children.• Ensured the physical, social, cognitive, and educational excellence of students.• Developed of positive relationships with children with a view to promote self esteem and self discipline.• Provided children with support during lunchtime and ensure that their nutritional needs are fulfilled.

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  United way for greater austin

  Feb 2018 - May 2018

  Early literacy coach

  • Provided early language and math guidance to at-risk preschool children. • Mentored young children, ages 3 - 5, socioemotional and behavior skills.• Developed engaging research-based math and literacy lesson plans.

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  University co-op

  May 2018 - Sept 2018

  Marketing intern

  • Assisted the Marketing Manager in the management, planning, and execution of day-to-day tasks.• Provided support in maintaining the marketing calendar including email marketing, social media, promotions, events, and activations.• Pitched content ideas for social media growth.• Collaborated with in-house photographers and designers on the development of promotional materials.• Updated, maintained, and organized an electronic competitive intelligence library.

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  Dos mundos creative

  Jun 2018 - Aug 2018

  Photography intern

  • Batch edited promotional photo content.• Curating, editing, labeling, and uploading images. • Captured and edited creative content for social media and promotional purposes.

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  Her campus media

  Sept 2018 - Dec 2018

  Social media intern

  • Managed Her Campus merchandise social platform (@hcxo.shop)• Curated lookbook materials to promote branded products. • Developed copy for Her Campus retail website.• Worked directly with the editorial team to help concept and create branded content for Her Campus.

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  Wp beverages, llc / pepsi-cola

  Aug 2019 - May 2020

  Social media associate

  • Doubled social media following for BUBBL'R Antioxidant Sparkling Water.• Directed activities of the creative team, including graphic designers, production, and photographers.• Created supplemental content across all brands.• Spearheaded brainstorming sessions with creative teams to develop compelling campaigns and creative assets.• Established standards and best practices to inform and scale across all social channels.• Developed Influencer and Campus Ambassador programs.

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  Genius juice

  Aug 2020 - Apr 2021

  Social media manager + strategist

  • Increased total Instagram following by over 25% in 6 months.• Conceptualized, shot, and edited photo/video content for social.• Collaborated with freelance artists in developing brand-aligned content.• Researched current trends and best practices for social media.• Successfully spearheaded campaigns on social media platforms including Instagram, Facebook, Twitter, and TikTok.• Increased total Instagram following by over 25% in 6 months.• Monitored positive online presence of the brand and engaged with users, strengthening customer relationships. Show less

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  Publicis media unit3c

  Aug 2021 - Oct 2022

  Accounts of Focus: Marriott, Sally BeautyBuilt, analyzed, and supported paid social campaigns for a variety of clients. Developed a keen understanding of paid social and leveraging various ad types and objectives to drive results.• Maintained digital library of all creative assets and deliverables from creative agency partners.• Coordinated internal and external communication during all phases of an active social campaign's lifecycle.• Collaborated with creative teams across each brand to ensure that all campaigns achieve the highest performance• Managed billing, reporting, and other stewardship reports.• Trained new team members on account strategy, cross-client/agency communication, and team processes. Show less

  • Media Manager

    Feb 2022 - Oct 2022

  • Associate Media Manager

    Aug 2021 - Feb 2022
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  Hawkeye

  Oct 2022 - Sept 2023

  Associate project manager
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  Razorfish

  Sept 2023 - now

  Associate program manager