
Timeline
About me
Senior Research & Data Analyst | 8+ Years in Market Intelligence | Skilled in Power BI, Data Modeling & Client Insights | Actively Seeking Opportunities
Education

Bharatiya vidya bhavan institute of management science
2013 - 2015Master in business administration marketing/marketing management, general
St. thomas' high school
1995 - 2010Isce pure science and mathematics
South calcutta girls' college
2010 - 2013B.a. (hons.) english language and literature, general
Experience

Hbl global pvt. ltd
Oct 2015 - Apr 2016Tele-sales executive• Conducting cold calling to the potential clients and converting them into real customers• Selling a range of products and services to both new and existing clients • Working on high quality appointment setting campaigns• Generating leads by closing sales and making plans to gain repeat business• Creating subsequent reports related to sales and submitting them to senior authority

Eximius research
Jul 2016 - Jun 2018Senior research associate• Secondary research regarding contemporary market trends• Development of questionnaire for collecting raw market data• Raw data analysis by using SPSS • Maintenance of Client database, MIS and review of the same• Creation of research report based on primary and secondary research• Client query management, delivering report based on client requirements• Analysis of research results and designing of client deliverables

Netscribes
Jul 2018 - Feb 2022• Guiding team in secondary syndicated and custom research, including data analysis • Exposure to client interaction and training for FTE projects• Management and execution of market intelligence research reports which include company profiling, newsletter development, CI analysis, industry trend analysis, SWOT and Porter’s five corner analysis, client’s competitors’ master list maintenance and updation, maintenance of client’s database and platform• Quality checking and insights responsibilities include assessment of completed reports with identification of data gaps (if any) and suggestions for improvement Show less • Secondary syndicated and custom research, including data analysis • Exposure to mentoring• Management and execution of a wide variety of industry research report-based projects which include market sizing and market forecasting, market dynamics analysis, company profiles, analysis of demand and trade numbers, industry influencers analysis, market trend analysis, SWOT and PESTEL analysis, Porter’s Five Forces analysis, competitive benchmarking, category analysis, questionnaire designing across Banking, Pharmaceutical, Retail, FMCG, F&B, and Manufacturing sectors• Experience also includes working in the marketing team where job role included email marketing campaigns aiming at lead generation, following-up with clients and maintaining client communication• Pre-sales support process with focus on conducting feasibility checks of client requests and development of research scopes based on client requirement• Quality checking and insights responsibilities include assessment of completed reports with identification of research gaps (if any) and suggestions for improvement• Job role also include suggestion of report frameworks, and assessment methodologies for different kind of reports and outputs; also proactive suggestion of inputs that add value to deliverables• Communication with research teams, guiding and training new analysts as and when required Show less
Assistant Manager
Apr 2021 - Feb 2022Senior Associate
Jul 2018 - Apr 2021

Alchemy research and analytics
Feb 2022 - now Preparing pitch books, industry reports, company profiles, company focused discussion documents related to various industries Collect data on companies, competitors and marketplace and consolidate information into actionable items, reports and presentations Compile, analyze and present qualitative and quantitative data using modern and traditional methods Perform valid and reliable market research, SWOT analysis, Industry Value Chain, Porter’s Five Forces and other strategy frameworks Show less
Senior Analyst - Company Industry Research
Aug 2024 - nowSenior Analyst - Technology Research
Feb 2022 - Apr 2025

Freelance
Jul 2022 - Apr 2025Affiliate marketing specialist
Licenses & Certifications
- View certificate

Sql for data analysis
LinkedinFeb 2024
Languages
- enEnglish
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