Experience

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  Nieuw belgisch kamerorkest

  Jan 1985 - Jan 1989

  Violinist

  touring and playing concerts, leader of the violin section

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  I fiamminghi

  Aug 1986 - Aug 1991

  Violinist

  playing concerts all over the world, recording cd´s

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  Palinx the psychedelic years

  Jan 1990 - Jan 1991

  Violinists

  popmusic crossover, band member

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  Festival artiestenbureau

  Apr 1992 - Sept 2001

  Owner & manager

  managing and organising events for private and public contracters in the Benelux area

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  Digital music print

  Jan 1998 - Mar 2011

  Owner and marketing manager

  publishing sheet music, mostly classicaleducational methods and tutors for various instruments

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  Gazet van antwerpen

  Aug 1999 - Jul 2000

  Event & sponsoring

  organizing events for the brand, in-paper advertisement

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  Headline publishing agency

  Aug 1999 - Jul 2000

  Account assistent

  setting up, designing and initiating advertisements for o.a. Harley Davidson magazine

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  De haske publications

  Oct 2002 - Jun 2008

  Senior product manager

  Releasing 90 new products a year. Brand development, strategy and new series. Responsibale for publishing plans of strings, drums, and guitar. Consulting, including business plan. Complete new violin tutor developed from scratch, first full colour method using the 2 CDs also for intonation and rhythm exercises.

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  Senso music projects

  May 2005 - Apr 2014

  Managing director

  Consultancy in international projects, business development, A&R classical music, career building, marketing and promotion for classical artists, producing recordings, creating concepts, sheet music printing, music publishing, engraving in Finale or Sibelius. Promoting some international upcoming artists.

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  Brilliant classics/foreign media group

  Jun 2008 - Sept 2009

  Product manager & coordinator releaseplanning

  Setting up and updating the yearly release schedule. Responsible for the designs of the Brilliant Classics releases. Providing all necessary information and USP's for the marketing department.

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  Foreign media music

  Oct 2009 - Oct 2010

  Head of product & marketing

  Putting together the release schedule and selecting content for the new releases. Responsible for artwork and the physical product. Initialising marketing programs regarding existing and upcoming projects.

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  Brilliant classics

  Oct 2010 - Aug 2011

  Head of product and marketing, a&r manager

  Responsible for all content, projects, artwork, releases, catalogue, artists, and initialising marketing campaigns. Visiting and negociating new product and sales targets with over 40 distributors worldwide. Online and social media projects overview.Producing and getting artwork designed up, bringing new and existing artists and product to the catalogue. Releasing about 150 new issues a year including large editions such as Bach Complete Edition, Mozart Complete Edition, Beethoven Complete Edition and tailor made product. Understanding the importance of USP's for marketing of new product and artists. Show less

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  Maestro violin school

  Sept 2011 - Oct 2013

  Artistic director

  New violin teaching school using the "Speel viool!"-"Play the Violin!" multimedia educational method. This unique tutor, translated and available in over 40 countries in the world, offers pupils (mainly kids) not only great technical skills but at the same time a lot of fun while learning and playing the instrument. The system and Maestro Violin School uses for example play-along CD's that contain not only exercises and songs but also games and pop arrangements.

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  Sil - stichting improvisatie leeuwarden

  Aug 2012 - Jul 2014

  Chairman of the board

  Setting up a fresh and updated strategy for people who want to enjoy playing music on a project base. Promote and broaden the existing campaigns.

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  Friese jazz federatie (fjf)

  Oct 2012 - Jun 2014

  Member of the board

  Deciding on grants and burseries regarding cultural projects such as concerts, festivals and workshop for jazz lovers. Participating in new and innovative initiatives whilst cooperating within the region focusing on Leeuwarden, European cultural city 2018.

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  Stenden university

  Jan 2013 - Aug 2014

  Lecturer & module coordinator | media & entertainment management

  - Media & Marketing- Music Management- Media Production- Branding & CommunicationLecturing and organizing the course Media & Marketing at Stenden University, applying media related marketing to business-like situations. Apart from this I am also teaching at the Music Management minor as well as the Media Operations course upfront to starting the internships and final thesis of our students.

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  Koninklijke muntschouwburg

  Jul 2014 - Apr 2015

  Head of marketing communications

  Responsible for- promotion- ticketing service (sales)- members & community- front of house personnel- CRMBringing a new and extensive marketing communication plan to La Monnaie/De Munt, combining all these aspects and implementing research on target audiences and new public.

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  Arteveldehogeschool

  Jan 2016 - Aug 2018

  Arteveldehogeschool Gent-Marketing-Accountmanagement-Mediacommunication (advertising)-Business modeling creative industries-Business managementThe Bachelor of Graphical and Digital Media aims at getting students acquainted with the design, production and commercial aspects of printed and non-printed media. It offers a unique combination of theory and practice via a variety of individual and team projects in a graphical and multimedia setting.Students can choose from multimedia production, cross-media management, cross-media design and graphic media technology. They determine their own flexible paths by opting for any of the four programmes and optional courses. As such they combine design, technique and management according to their personal preferences, talents and interests.Syntra Brussel-Principles of brandmanagement-Brand strategy-Building brand equity-Measuring marketing programs-Building brand resonance-Strategic brandmanagement-Setting up brand advisoryBrandmanagerTijdens deze opleiding leer je hoe merken kunnen evolueren naar "top of mind" merken. Op basis van praktijkvoorbeelden neemt de docent jou mee in zijn verhaal en worden alle merkenstrategieën blootgelegd om de waarde en naamsbekendheid van een merk te vergroten. Show less

  • Bachelor of communicationmanagement coordinator

    Jun 2016 - Aug 2018

  • Lecturer

    Jan 2016 - Jun 2016
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  Kortom vzw

  Feb 2017 - Apr 2019

  Board member

  Kortom - vereniging voor overheidscommunicatie - verenigt meer dan 700 overheidscommunicatoren uit de verschillende bestuursniveaus (www.kortom.be)

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  Thomas more-hogeschool

  Aug 2018 - Sept 2020

  -Intercultural Relations Management-Business & Languages-Human Resources-Events4Business * music industry overview* business models* entrepreneurship* copyrights and legal issues* performing arts* recording management

  • Programme Manager Office Management

    Oct 2018 - Sept 2020

  • Senior Lecturer Master Music Management

    Dec 2019 - Aug 2020

  • Coordinator wider-access entrants & senior lecturer/coach entrepreneurship @ Thomas More

    Aug 2018 - Sept 2018
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  University of antwerp

  Aug 2020 - Feb 2022

  Blended learning officer

  * Core member of UALBL (Universiteit Antwerpen Blended Leren Netwerk)* Offering instructional design solutions based upon trustworthy pedagogic insights* Providing digital (blended & hybrid) tools and procedures for divers target groups ans target audiences * Converting, implementing and sustaining traditional education into a blend of online and class situations.* Offering didactic models and tailor-made solutions for specific target groups (L&D). * Facilitating proctor exams for international students.* Helping lecturers using and working with new tools and media in hybrid teaching.* Conversion of classic lecture and presentations into a blend of multimedia solutions* Turning regular PhD defences into interactive, international and uplifting experiences* Faculty SPOC for digital learning issues* Product management (planning, recording, processing, editing) of specific instructional videos and clips Show less