Laura Roberts

Laura Roberts

Senior Market and Strategy Analyst

Followers of Laura Roberts415 followers
location of Laura RobertsNewcastle Upon Tyne, England, United Kingdom

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  • Timeline

  • About me

    Experienced Marketing and Events Manager

  • Education

    • Central Newcastle High School

      1992 - 1998
    • University of Sunderland

      2002 - 2005
      BSc Business Administration and Management, General

      Specialised in Marketing, Management and my dissertation focussed on the understanding of new and old management techniques and how to get the most from employees.

  • Experience

    • RWE npower

      Jan 2006 - Jan 2008
      Senior Market and Strategy Analyst

      I was responsible for developing NPower's market strategy for a variety of different business areas, including MeterPlus, metering strategy and the Customer Experience departments. and researching and documenting industry and business changes within the energy market. I identified new product opportunities and used this information to create, and maintain, an end-to-end, senior stakeholder agreed strategy document of business requirements.I was responsible for designing and developing marketing strategy options, including the identification of the risks and impacts to the Npower business and the associated financial variances. I also worked as a conduit across the Npower business to assist in the successful delivery of change associated with the marketing strategy through relevant business planning and business management functions. Show less

    • Amey

      Jan 2011 - Jan 2012
      Head of Communications

      To manage all communications operations for the MOD and also head hunted to be seconded to Amey head office to work for 3 months on a Contract Tender to Birmingham City Council with E.On.

    • Kubota Corporation

      Jan 2012 - Jan 2015
      Marketing Manager

      I was responsible for the full UK and Ireland marketing operation for Kubota - Kubota is a £20BN global machinery business. I was the European web strategy project marketing lead and also one of the European stakeholders and marketing specialists in 2014.

    • Nominet

      Jan 2015 - Jan 2016
      Marketing and Communications Manager (Maternity Contract)
    • BRITA Group

      Jan 2016 - Jan 2017
      Marketing and Communications Manager UK (Maternity Contract)
    • Open to New Opportunities.

      Feb 2017 - May 2024
      Career Break - Now Seeking

      Since having children I have taken a career break but I am now looking for a new role within the North East (or hybrid/remote).

  • Licenses & Certifications

    • Prince2 Practitioner