Linh Vũ

Experience

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  Youth Empowerment and Orientation Vietnam

  Mar 2019 - Apr 2024

  Co-Founder

  - Co-founded the first career orientation organization for high school students in Vietnam, led the organization of 30 staffs, with the participation of 1,000 students in 5 years. - Established strategic partnerships with High School, University and Corporates, with more than 25 key partnerships- Led the research and analysis of Education and Career Orientation to build organizational strategy and develop career orientation programs for high school students- Led Marketing campaigns from ATL to BTL, to call for registration for Career Orientation programs, resulted in 200% ROI - Analyzed monthly Marketing and Sales reports using Hubspot, Excel, Facebook Analytics and Google Analytics to evaluate channel performance and simplify customer journey, which improved 45% conversion rate in 4 years and 25% growth rate annually Show less

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  Biti's

  Mar 2021 - May 2021

  Marketing Intern
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  Suntory PepsiCo Vietnam Beverage

  May 2021 - Feb 2025

  - Assisted Marketing Manager in Business and Brand performance analysis via Power BI, Nielsen data, Canadean data with deep understanding of consumers and market from Nielsen and Kantar reports to propose Brand’s Marketing Annual Operation Plan - Assisted the Marketing Manager to lead in planning and executing integrated marketing campaigns that deliver business objectives and build brand equity- Co-ordinated with regional team on regional campaigns, from idea finalization to campaign localization- Developed IMC plan for Pepsi brand, from insight to big idea, delivering agency briefing and coordinating with agencies (creative agency, media agency, social agency, KOL agency, activation agency…) for campaign deployment to meet marketing and communication objectives- Co-ordinated with Trade Marketing team to build holistic plan and execute deployment from ATL to BTL - Led cross functions with new packaging/product launching, via innovation network management and effective communication - Collaborated with cross functions (Finance Planning, Procurement, Legal, Supply chain…) to ensure OTIF launching and efficient operation of Marketing activities- Monitored and evaluated brand performance weekly, monthly and quarterly to highlight and propose effective solutions in executing Marketing activities- Accountable for brand budget management and administration process Show less - Surpassed approximately 3,000 candidates after 5 rigorous selection rounds to be one of two SPVB Marketing Management Trainee 2021- Rotated to 6 different functions (Brand Marketing, Digital Marketing, Consumer Insight, Sales, E-commerce, Finance Planning) in 18 months and executed assigned projects to understand each function and business in general- Delivered self-evaluation every 3 month to line manager, HR and rotation managers reflect and suggest effective solutions for each function- Delivered 18-month assessment with line manager, HR, rotation managers and Marketing vice president, resulted in promotion of Assistant Brand Manager in December, 2023 Show less

  • Assistant Brand Manager - Pepsi

    Dec 2022 - Feb 2025

  • Marketing Management Trainee

    May 2021 - Dec 2022