Sagar Singhal

Experience

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  ADDICTION

  May 2009 - Jul 2009

  Finance Manager - Summer Internship

  Addiction is a Health Care Company providing the best fitness solutions all across INDIA with its 11 branches and also a leader in Real Estate Sector.Roles & Responsibilities:* Marketing Activities* Financial Audit* Customer Interaction* Strategy Formulation* Competitor Analysis* Market Research* User Behavior Analysis* Branch Manager* Developing Promotional Offers* etc

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  INDIAN INSTITUTE OF ROBOTICS

  Aug 2010 - Jul 2014

  Indian Institute of Robotics

  Indian Institute of Robotics is committed to providing training in the field of Robotics & Automation technologies. IIR provides on-campus and online training to engineering students and the working professionals who want to build their career in the area of robotics and automation, embedded systems, Internet of Things (IoT) and the ones who take robotics & automation as a hobby or as a profession.Roles & Responsibilities:• Sourcing & Product Testing• Market Research & Analysis• Technical Development• Marketing Manager (Head of Marketing Operations)• Media Relations• Client AcquisitionTechnologies used – Arduino IDE, Python, Machine Learning, Artificial Intelligence, Internet of Things, Mobile App, MIT App Inventor, CVAVR, Embedded Systems Software, Ms. Excel, Ms. Powerpoint, Ms. Word, KIEL Compiler, Eagle Software, Circuit Maker, Show less

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  Blue Digital Media Pvt. Ltd.

  Aug 2014 - Jun 2016

  Account Manager - INDIA, MALAYSIA, SINGAPORE

  Account Management, Business Development and Operations * Website Development * Social Media Marketing * Search Engine Marketing * SEO * Graphic Design * Content Generation /Development * Team Handling * Business Analysis * Business Strategy Formulation * Project Management * Drafting Policies and structuring commercial transactions * Client Servicing and Relationship Building * Requirement Analysis * Solution Delivery * Quality Management Show less

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  Cognizant Microsoft Business Group

  Jun 2016 - May 2017

  Senior Process Executive

  • Google AdWords Implementation: Created the Google ads (Search, Display, Shopping, YouTube, Gmail Ads) for the global clients of Google. Creating the total work reports of ads creation, implementation and optimization• Google AdWords Policy Specialist: Google Ads auditing, client reporting, solution offers via emails and investigating the causes of ad disapprovals and account suspensions. Used to analyze the entire account or a set of campaigns as per the client requirement and offering the solutions as per the best practices of Google AdWords Policies.• Client Worked For: Mercedes-Benz, Cadbury, Airbnb, Universal Studios, MGM, Mahindra, Nike, Amazon, GE, Subway, Audi, McDonald's, Hyundai etc Show less

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  Ready Steady Digital

  Jul 2018 - Sept 2019

  Head Of Digital Marketing

  • Account Management & Client Servicing: Maintaining relationships and handling the project requirements as per the client’s needs. • Company representative to create and present the plans & strategies that could help the client’s growth.• Research & Analysis: Performed the necessary research & analysis to consistently bring high results. Competitor analysis, content analysis, understanding the content design and placement strategies using various tools to help the clients.• Team Handling: Handled a team on 8 people with expertise in Web Design, Development, SEO, Social Media, Content Writers, Graphics and Sales.• Social Media Marketing Optimization: Plan and develop the complete social media marketing strategy with products/services focussing on the right target audience, location and other demographic factors coordinating with the client’s product/service plans. Others include:o Budgeting Planning and Media Buyingo Lead Generation from Paid Media (Google + Social)o Weekly Reportingo Improving the KPIs like: Reach, Engagement, Leads, Page Visits/Traffic, CPC, CTR, ROI etc.o Integration of CRM with the leads and creating the automation campaigns for instant reach and better results. Tools used: Mailchimp, Zapier, HubSpot, Ms. Excel, Pipedrive etc. • Paid Campaign creation and optimization. Key person to create and implement the Google Ads, FB Ads, Instagram Ads. Competitor ad copy and performance analysis with the help of tools. • Email Marketing: o Stage 1: Performing end to end email marketing campaigns right from the data source analysis, product/service identification, emailer copy creation, data segmentation, filtering, creating funnels and sending email to the prospects/customers. o Stage 2: KPI Analysis• Monthly/Weekly reporting Show less

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  Groupe SEB India

  Sept 2019 - Jan 2021

  Head Of Digital Marketing

  • Managed a highly efficient global team of marketers in India & EU, agency partners for Social media activations and product launches, external media & PR teams, and built strong relationships with the stakeholders to ensure quality and on-time delivery of products and services.• Handling budgets on marketing communications, brand activations, agency engagements, PR, and digital activations including e-commerce like Amazon, Flipkart, etc• Demonstrated budget management skills, understanding of co-marketing, project management skills, team management, and client management• Presenting the plans, and strategies and implementing the digital and ATL, BTL marketing campaigns to launch new products, and existing products and reach new customers globally. • Developed the marketing communication collaterals (print + digital) with the design, content, and team of product managers.• Channelized the various agencies for photoshoots, video shoots, and other forms of digital content creation.• Ran digital paid PPC campaigns on Google (Search, Display, YouTube, DV360), Social Media, and Amazon for higher quality reach and audience engagement for quick and value conversions.• Daily/weekly/monthly reporting and data analysis to modulate the marketing plans, device strategies, and effective business decisions• Understand user behavior, actions, choices and preferences, purchases, feedback, and go-to-market challenges for better product adaption, sales, and customer retention.• Keyword research, performance analysis, content development for Blogs pages, product pages, social media content, PPC + FB ad content, Email Marketing• Used various external digital marketing tools like ORM (Meltwater), AHREF, SemRush, MOZ, HootSuite, Google Analytics, Hybris (web CMS), Canva, etc Show less

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  The Economic Times

  Jan 2021 - Jul 2022

  Digital Marketing Manager

  * With successful ad optimization techniques, I was successful in bringing down the Conversion costs. - YouTube Cost/View cost reduced from Rs.1.6 to Rs.0.30. (>400% improvement) - Google App Download cost reduced from Rs.25/- per download to Rs. 2.2/- per download (>1200% + Improvement) - Google Search ads: ROI improved from 2 to 8 (>300% improvement) - Facebook Video cost/view cost reduced from Rs. 0.45 to Rs. 0.05 (>850% improvement) - Facebook Cost/Lead reduced from Rs. 300/- to Rs. 56/- per lead (>500% improvement)* Budgeting, planning and implementing the ad campaigns across media platforms to drive traffic on the brand pages of The Economic Times* Working with the internal team to get marketing & and communication content like writeups, and creatives for the digital ads* Creating and implementing the ad campaigns on Google (Search, Display, Apps, YouTube), Facebook, Instagram, Twitter, LinkedIn, Taboola, Outbrain and Affiliate networks* YouTube Growth strategy, Ad Monetization, Analytics, Branding, Title, Description, Tags Management, and video optimization to grow audience and increase reach & and engagement* Manage the day-to-day campaign activities across search engines including the campaign implementation.* Performance review and optimization of all campaigns.* Identify and execute optimization recommendations to increase campaign ROI.* Creating In-House campaigns for the revenue generation of ET as well as for clients on board* Creating campaign reports for internal campaigns & and clients' campaigns* Understand client requirements, and provide expertise in all areas of digital marketing* Lead Generation for internal campaigns and client campaigns* Running successful post-lead generation operations to bring the audience to the final events like webinars, seminars, or other live sessions* Promoting the specific articles/pages of The Economic Times that hold huge interest and relevancy to the relevant target audience Show less

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  AgreeYa Solutions

  Aug 2022 - now

  Sr. Marketing Manager (Digital)

  • Delivering more than 80% open rate and more than 50% CTR in B2B email campaigns and lead generation• Develop marketing strategies that align with the organization's business goals • Managing and executing the various campaigns across various digital channels, including email, social media, search engines, and display advertising • Creating forms, and landing pages, creating emails, social media content development and marketing, writing ad copies, run & and optimizing paid ads (PPC campaigns), performing SEO, creating a 360-degree online marketing plan for promotion and lead generation. Follow up with the sales team on the status of the leads and perform re-marketing or nurture campaigns via HubSpot, MailChimp automation & sequencing.• Creating & setting up business automation in the all-digital spheres of the marketing campaigns using advanced automation tools.• Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)• Conduct market research and analyze trends to identify new opportunities and improve campaign performance• Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience• Managing a team of 15 experienced marketing professionals, working with practice heads, sales and delivery team to design and design the complete marketing plans and define problems and solutions.• Managing the events and generating leads via web, social, email marketing, SEO and paid ads. • Working with the practices & and sales team to understand their requirements and design the complete go-to-market strategy to promote the brand and generate qualified leads (MQLs & SQLs)• Create plans for the events to connect with the industry leaders, fetch industry data, create ads, and emails and touch base them for networking and reaching them out to showcase the USPs, benefits, and strengths for the organization’s success. Show less