Alex Baro Larriba

Experience

• 

  AERTEC Solutions

  May 2015 - Apr 2016

  Handling Quality Control Internship

  Quality control of handling agents at Barcelona-El Prat Airport:• Supervise handling services at Aeropuerto de Barcelona–El Prat.• Baggage delivery time breach analysis reporting to the airport operator (AENA) suggesting solutions and improvements.

• 

  Volotea

  Apr 2016 - now

  Lead both teams of Commercial Performance and Ancillaries/Loyalty being responsible for:Commercial Performance:•Elaborating accurate budgets and forecasts (Pax, revenues, RASK, SL%) with close cooperation with Revenue, Strategy and Finance teams.•Tracking daily sales, analysing its performance and reporting to the General Manager and the CEO.•Generating cash collections forecast on date/channel/bank level.Ancillaries & Loyalty:•Increasing the ancillary revenue share among the top 5 in the industry.•Defining the airline ancillaries strategy including the bag policy, boarding processes, client tiers and onboard retail, always considering the client experience.•Enhancing the loyalty ecosystem of the company being the paid membership Megavolotea a crucial element of Volotea’s value proposition. Show less Lead the Ancillary Revenue Department being responsible for: • Defining new products/services in order to offer the best product/price combination for our clients by using personalized pricing strategies according to purchasing patterns/customer behaviour analytics.• Working closely with Data Science team in order to ensure our pricing optimization logic is in the edge of technology (A/B testing, Clustering, BI tools, etc).• Enhancing the Volotea loyalty program by understanding customer needs.• Defining new data analysis in order to perform products performance analysis, price elasticity studies and propose dynamic pricing strategies. Show less • Analysis and control of more than 300 routes among 12 countries, developing French, Italian, Spanish and Greek markets.• New bases and routes business cases, leading to the opening of 4 operative bases and more than 100 routes since 2017.• Design, implement and review strategies according to budget target, forecast evolution and actual performance.• Control the capacity and make convenient adjustments according to Volotea's markets, anticipating to final performance.• Report to Network Planning Director on routes performance in order to check the expected evolution and take strategy actions when convenient.• Report to Chief Strategy Officer on current routes results compared to previous years of operation.• Collaborate with marketing and communications department providing company's performance and expected figures.• Contact with airports and monitor traffic data.• Advanced use of planning and analysis tools including AirRM, IATA SRS, IATA Pax-IS, Skyscanner for Business, QL2, INFARE, AIMS, Navitaire and Microsoft Excel. Show less

  • Commercial Strategic Projects Director

    Mar 2025 - now

  • Commercial Performance & Ancillaries Manager

    Dec 2023 - Mar 2025

  • Ancillary Revenue Manager

    Jan 2021 - Dec 2023

  • Senior Commercial Performance Analyst

    Mar 2020 - Jan 2021

  • Commercial Performance Analyst

    Jan 2019 - Mar 2020

  • Network Planning Analyst

    Jan 2017 - Jan 2019

  • Strategy Internship

    Apr 2016 - Dec 2016
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  ITAérea Aeronautical Business School

  Jul 2020 - now

  Lecturer of the MSc in Air Transport Management, both, face-to-face and E-learning methodologies. Responsible for subjects and elaboration of business cases for evaluation regarding:• Airline Strategy• Route Development • Commercial Analysis Guiding students on their final master thesis:• Coordination of delivery dates• Supervision of content

  • Lecturer In Airline Management

    Aug 2019 - now

  • Master's Dissertation Supervisor

    Jul 2020 - now