Inês De Vilhena Diegues

Experience

• 

  JUNITEC - Júnior Empresas do Instituto Superior Técnico

  Sept 2015 - Sept 2017

  I was responsible for supervising and managing the marketing team, guaranteeing the efficient function of the department.

  • Head Of Marketing

    Aug 2016 - Sept 2017

  • Marketing Team Member

    Sept 2015 - Jul 2016
• 

  Luz Saúde

  Jul 2018 - Aug 2018

  Healthcare Consultant - Summer Intern

  Conducted in-depth market research to evaluate the viability of having Retail Clinics of Hospital da Luz in Lisbon's area

• 

  Deloitte

  Nov 2019 - Apr 2021

  - Developed a cost allocation model for IT infrastructure using Apptio Cost Transparency. This model empowered informed decision-making around technology investments and discriminated IT costs across BUs- Participated in technical implementation projects using Agile methodology for Application Portfolio Management (APM), IT Operations Management (ITOM), and Project Portfolio Management (PPM) as part of a ServiceNow Center of Excellence (CoE)

  • Tech Consultant

    Sept 2020 - Apr 2021

  • Tech Analyst

    Nov 2019 - Sept 2020
• 

  IQVIA

  Apr 2021 - Aug 2024

  - Managed and implemented Marketing Mix Model (MMM) approach across European markets to evaluate the promotional impact on OTC product sales- Conducted in-depth data analysis, computed ROIs of promotional activities, and optimized budget allocation to drive actionable recommendations for marketing strategy- Leveraged Python script to automate and improve data collection efficiency from tenders data sources, finding a technical solution for client's business requirements - Mentored junior team members on analytical and project management skills, fostering growth and knowledge transfer- Proactively engages in internal GenAI solutions development Show less Part of on-site deployment unit (ODU) responsible for delivering advanced analytics projects alongside the client.- Increased commercial teams customer engagement rate by 30% through strategic implementation of a Next Best Action (NBA) system leveraging CRM data- Developed a framework for medical NBA technical implementation and created a taskforce to continue rolling-out the program across markets- Guaranteed commercial excellence through implementation of tech solutions to improve commercial and medical team's efficiency and coordination- Successfully managed and launched NBA programs for medical teams across 15+ markets in Europe and APAC for a top 10 pharmaceutical company. Worked as deployment lead (PM) and focal point of contact with client, employing rigorous project management methodologies, including clear deadline setting, and efficient resource allocation across stakeholders (using tools like JIRA) - Defined a robust data structure (SQL Snowflake) to support new technical NBA user journeys- Played a key role in optimizing the omnichannel strategy by collaborating with Digital Solution and Commercial Operation teams. This ensured seamless integration of the NBA system with existing practices and maximized the impact on commercial teams' key performance indicators (KPIs) for targeted HCPs- Experience in translating business requirements into technical solutions to maximize business outcomes Show less

  • Consultant

    May 2023 - Aug 2024

  • Associate Consultant

    Apr 2021 - Apr 2023
• 

  Pfizer

  Sept 2024 - now

  Digital Business Analyst Manager