Beata Híves

Experience

• 

  Electrolux Professional

  Jun 1996 - Jan 1998

  Procurement department - Coordinator

  Main tasks: responsible for developing procurement strategy, handling annual negotiations with key suppliers, creating monthly and quarterly reports, monitoring the worldwide market and its trends and networking with other subsidiaries of Electrolux, coordinating three executives.Key projects:Move the Finnish Electrolux CR plant (basically the whole factory - all equipment, raw materials, half-made products) to Hungary and visit key suppliers (from Finland to Italy)Support engineering team in the development of new refrigerator via creating the list of necessary parts and raw materials and find the suppliers (wine bottle refrigerator line)As project member participation in the implementation of ISO9001 Quality Assurance System Show less

• 

  BAT

  Jan 1998 - Oct 2004

  1.Responsible for re-positioning of Pall Mall by developing copy strategy, brand template, brand architecture and other sensory elements. In the frame of this project my task was to set up long- and mid-term objectives in strong co-operation with strategic agency and translate the aims into annual activities, campaigns. Cascade the knowledge within the company: define stakeholder groups, work out training materials and hold the trainings.2. Project Manager: Responsible for development of communication strategy and activity plans for 2003 Sziget Festival, including budget monitoring, evaluation and responsibility for execution as head of Sziget project team (app. 150 employees).3. Responsible for cycle-based and annual activities, campaigns on Pall Mall brand including budgeting, strategic planning, product, packaging and merchandising material development, monitoring market trends and evaluating cycle based promotions and activities. Show less

  • Brand Executive/Project Manager Pall Mall

    Jul 2001 - Oct 2004

  • Purchasing Executive, POS

    Jan 1998 - Jul 2001
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  BAT

  Feb 2006 - Apr 2007

  Marketing Skills Development Manager

  1. Identify learning and development needs across the marketing function (380 Sales Force, 20 Brand personnel), promote and create targeted learning and development initiatives in a cost effective way, develop annual learning activity plan.2. Drive non-management development programme and Marketing Management Trainee recruitment and selection.

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  BAT

  Jan 2009 - Aug 2010

  CSR Consulting

  1. Develop (content, artwork, set up evidences database, manage stakeholders) and publish the company’s Report on the Accomplishment of 2007-2009 Social Dialogue Commitments2. Develop BAT Hungary’s Crisis Communication Manual, which was adapted regionally

• 

  Uniomedia

  Oct 2010 - Mar 2018

  • Daily Agency management together with other lead team members: oversee our organization’s ongoing operations, procedures and responsible for the efficiency of business.• Active participation in talent management, work out recruitment programs, refine the organization’s set-up based on business needs.• Responsible for the development of business: participation in tenders, building relationship with new clients, building Uniomedia’s reputation – reputation management, building new services such as creative engagement and video content division, participate in expansion activities (investments, corporate alliances etc.).• Lead employees to achieve maximum performance and dedication and establish policies that promote company culture and vision.• Responsible for all client communication and marketing strategy and strategy development.Key achievements:• Successful participation in NN, JCD, Coca-Cola HBC Youth Program and Microsoft tenders • Development of employer branding strategy for Telekom • Efficient crisis communication management for Nestlé, Coca-Cola HBC, and other Uniomedia Clients• Introduction of performance appraisal program at Uniomedia• Judging international awards (Golden Hammer, Stevie Awards)• Guest presenter at Metropolitan University Show less • Responsible for all client communication and marketing strategy and strategy development (Branding: KRIO Intézet, Netrisk, Milumil, Panasonic (regional level in 8 countries), K&H Insurance company, Aegon, Coca-Cola HBC, Cassidian, Toyota, Microsoft, Telekom, NN Insurance, CIB Bank, Nestlé, Nescafé)• Responsible for the development of business (participation in tenders, building relationship with new clients, building Uniomedia’s reputation – reputation management)• Team management (Online Communication Director, Social Media Manager, Strategic Planning Director, Media Monitoring)Key achievements:• Doubled the number of clients and Uniomedia ranked as No1 PR agency in PR TOPLIST in 2 consecutive years and agency of year on PRIZMA awards• The first international award (European Excellence Awards) has been won via Aegon National Damage Prevention Program Show less The position's goal was to contribute to the clients’ long term success by providing guidance on communication and marketing strategies, advise on creative direction and media purchase, plan and manage campaigns. (Branding: KRIO Intézet, Netrisk, Communication: Milumil, Panasonic, K&H Insurance company, Aegon, Coca-Cola HBC, Cassidian)Key achievements:• KRIO Intézet became market leader from the beginning of cooperation (from 2010): +40% sales growth in the first year, and the double digit sales growth remains in the following 2 years. Worked as outsourced marketing director for a year.• The first EFFIE GOLD award for the fertility campaign to KRIO• Breakthrough communication campaign for Milumil (Danone Baby Nutrition) about Vitamin D. The Vitamin D product sold out from pharmacies in the 3rd week of the campaign and Milumil increased its volume and value share on the market. Highest share ever! The campaign received Effie Bronze Award. Show less The position's goal was to contribute to the clients’ long lasting success by providing guidance on communication and marketing strategies, advise on creative direction and media purchase, plan and manage campaigns (sales, communication, marketing). Clients and tasks:Pharmaceutical industry: Krio Intézet (first stem cell and tissue bank of Hungary): Development of marketing strategy and annual marketing plan, corporate brand development and building, sales/web campaigns, PR campaigns (press conferences, continuous media outreach)Electronics: Panasonic - Cross-country responsibility of (Hungary, Croatia, Slovenia, BIH, Bulgaria and Serbia) online image/sales campaign management (Strategic development, media plans, management of PR activities, FB and Google campaign management)FMCG: Coca-Cola HBC - advise on development of CSR activities (Testébresztő, water stewardship) Show less

  • Chief Operating Officer

    Jul 2016 - Mar 2018

  • Director of Brand PR division

    Aug 2013 - Jul 2016

  • Strategic Planning Director

    Oct 2011 - Aug 2013

  • Senior Consultant

    Oct 2010 - Oct 2011
• 

  Next9 Communications

  Apr 2018 - now

  Strategic Marketing and Communication Expert, Managing Director, Founder

  Next9 is a think-tank where creative ideas are born to change consumers and employee habits, develop communication solutions for the upcoming challenges of 21. century. As a managing director of the agency I am responsible to manage daily operation, build business and ensure our agency is a great place to work.Further Tasks and responsibilites: Strategic and operational advisor of Dreher Brewery, British Embassy Budapest, Teqball, POKET, Nestlé and its brands, Prezi, Hiventures, Deloitte, Lufthansa Systems, Roche, Wolt, British American Tobacco, Árukereső, Europai, Alteo.Responsible for creation and development of digital communication and network project that answers the upcoming challenges of recruitment and employment issues.Develop and realize communication strategy and plans for FMCG, IT, transportation companies, financial service and building industry.Key achievements:• Built an agency from scratch and got on Apex PR Toplist after 4 years (2022 and hit 4th place in 2023)• Awarded by the biggest and well-know awards such as European Excellence Award and Stevie Awards• Successful launch of POKET, which is a community building and reading popularization project for Millennials on the go, who use public transportation • Development of Brexit PA stakeholder communication and PA research strategy for British Embassy Budapest • Successful rebranding, social and PR communication of think.BDPST organized by AJTK, Pál-völgyi-barlang• Work out of a UX DESIGN BASED, unique, agile, focused and outstandingly swift diagnostic method with which a credible and viable employer value position and promise already experienced by colleagues can quickly – in only a few weeks – determined. Based on this, our agency can work out the communication strategy and plan, leading to effective recruitment and retention• Judging international awards (Golden Drum, Stevie Awards, Stevie Awards for Women in Business)• Guest presenter at Metropolitan University Show less