Tom Hayden

Experience

• 

  Wurth Illinois

  Jan 1999 - Jan 2005

  - Developed national sales territory expansion program based on market potential and sales performance analysis- Provided market analysis and sales benchmark reporting to CEO and company management- Created and implemented new customer classification system to improve behavior insights- Collaboration with national marketing team to develop and execute sales initiatives for Midwest US. - Within assigned territory of Illinois, introduced new technology program to customers via face-to-face demonstrations- On-site customer and sales team training of new management software program- Drove sales increase of newly acquired customers by 100% in first 2 years.

  • Business Analyst

    Jan 2002 - Jan 2005

  • Marketing Supervisor

    Jan 1999 - Jan 2002
• 

  Wurth USA

  Jan 2005 - Sept 2021

  - Developed staff into leadership positions with increasing responsibility- Led multiple teams to execute short- and long-term Marketing, Operational and Sales Support initiatives- Oversaw rollout of CRM system to sales team- Planned, coordinated and executed the startup of new functional internal departments- Provided consistent sales analysis and reporting on programs, products and performance to sales management - Responsible for executing new product launch of innovative refillable aerosol system in the US, which became #1 customer retention program- Oversaw US global re-branding initiative in the US- Established new process for promotion sales forecasting, leading to significant improvements in service degree- Created and implemented new price lists quarterly in order to maintain & improve gross margin- Ownership of creation and execution of annual marketing and sales support calendar

  • Director, Marketing & Sales Support

    Jan 2011 - Sept 2021

  • Marketing Manager

    Jan 2005 - Dec 2010
• 

  IMA | Institute of Management Accountants

  Mar 2022 - now

  • Director, Member Experience

    Feb 2024 - now

  • Senior Marketing Manager

    Mar 2022 - Feb 2024