Drew Gerhart

Experience

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  Potawatomi Zoo

  Jun 2002 - Aug 2002

  Zoo Education Intern

  Interacted directly with guests to ensure they had a pleasant day at the zoo. I introduced guests to our education animals as they walked through the zoo and would answer any questions that they may have had. Responsible for the daily care of 15 different types of animal, including feeding, cleaning and some health care.

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  University of Notre Dame

  Sept 2005 - Jun 2006

  Student Intern - Women's Basketball

  Gained an in depth look at the daily tasks of the marketing side of the Women's Basketball program at Notre Dame. Working directly with the Director of Basketball Operations, I learned many valuable tips on broadening your audience and ways to find new fans. I also studied books written by pioneers in the sports marketing field.

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  University of Notre Dame

  Aug 2006 - Jan 2010

  Assistant to the Director of Basketball Operations (Women's)

  • Collaborated with the Director of Basketball Operations for administration work along with entertainment and promotion scheduling, team entertainment, community outreach events, and fan events and discussions.• Assisted with coordination and design of halftime events and promotional giveaways along with game day script writing.• Selected and assembled fans for competitions.• Coordinated between P.A., Band, and Cheerleaders for seamless entertainment during games.• Assisted in the execution of on-court promotions, National Anthem Talent, Halftime Acts, etc.¬ Show less

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  SeaWorld Parks & Entertainment

  Feb 2010 - May 2012

  Park Operations Host - Rhino Rally

  • Improved upon excellent communication skills through direct interaction with park guests of various backgrounds and nationalities on a daily basis.• Gained a vast knowledge about animals and attractions throughout the park as well as park information with the ability to relay information to guests in a direct and efficient manner.• Improved on my creativity and my ability to think on my feet and improvise when needed.• ¬Assisted in training new employees on standard operating procedures at the ride.• Maintained guest safety at the ride location, ensuring height restrictions, platform duties and control panel operations were being followed¬ at all times and without incident. Show less

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  Auctions America

  Apr 2013 - Feb 2017

  • Responsible for the creation and execution of a six-figure advertising/e-blast schedule and generating a 54% cost savings by restructuring and renegotiating ad buys and rates while still maintaining strong company exposure with industry leading publications and outlets.• Launched a highly successful roadshow program taking the brand on the road generating numerous new consignment leads for our Car Specialist team, opt-in e-mail recipients for future bidder/consignor conversions, and increasing general brand awareness.• Worked closely with our client services department to increase the number of new bidders for each auction and implement new retargeting methods for existing clients to increase the number of repeat buyers.• Worked closely with our PR team on content creation for press releases and scheduling in conjunction with social media to ensure a strong, concise announcement across our high profile media outlets.• Worked closely with Car Specialist team ensuring company goals were met with a focus of quality over quantity of consignments.• Responsible for securing and overseeing several sponsorship deals with businesses such as Autogeek and The NOCO Corporation.• Responsible for solely arranging high level appearances at events consisting of celebrities, TV personalities, NASCAR race teams, Sport Bike and Motocross athletes, Monster Truck appearances, and professional athletes, and maintaining those relationships over time. Show less • Responsible for applying quality control checks on all incoming photos and vehicle information and then delegating the work to the graphics and writing departments resulting in increased productivity.• Assisted with social media content creation, which increased the number of fans from 3,233 to over 38,500 on Facebook alone, along with new platform launching.• Attended events assisting with the event layout along with signage and banner placement ensuring consistent brand presence, social media coverage, and event photography.• Assisted with copy writing, editing, and proofing of our award-winning catalogs with experience in the Adobe Photoshop Suite.• Arranged and negotiated professional photography nationwide for high-dollar consignments. Show less

  • Marketing Manager

    Nov 2015 - Feb 2017

  • Marketing Coordinator

    Apr 2013 - Nov 2015
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  East Coast Defender

  Feb 2017 - Dec 2017

  Head Of Marketing

  • Responsible for the creation and execution of a marketing plan resulting in a 68% revenue growth from the prior year.• Created, developed, and executed the $200k buying journey taken by all clients including developing all touch points, sourcing vendors to produce all materials, and structure the timeline for which it was executed.• Worked with Heads of Department and 3 owners ensuring marketing plans, guidelines and tactics were known and embraced from the top down at the company.• In charge of direction for external agencies including SEO/Web and PR teams ensuring all announcements were timely and concise. Also created an internal list of over 50 of the best luxury/lifestyle/automotive blogs and publications that consistently posted on our behalf.• Oversaw the Head of Automotive Design ensuring client messaging and all renderings were on time, on brand, and consistent.• Responsible for a complete ground-up rebuild of the company webpage, launching a new company, East Coast Overhaul, assisted with the westward expansion to Malibu, creation of the Malibu and Kissimmee Vehicle Design Studios, Ultimate Vehicle Concept division, and laying the ground work for the 2018 company rebranding.• Oversaw/coordinated all client interactions ensuring they were responded to in a professional and timely manner. This included the bi-weekly updates all current clients received informing them of their build status.• Coordinated all professional photography and videography for each build along with personally shooting high quality images/video for vehicle invoicing, bi-weekly updates, and general use including drone footage.• Introduced, created, and maintained a professional CRM system to manage all historical, current and potential clients including nurturing potentials through the sales funnel to the point of closure.• Arranged and executed multiple events nationwide bringing E.C.D. to new markets, events, and client bases resulting in an increase of sales. Show less

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  Socialized Rhino

  Jan 2018 - Jan 2019

  Founder

  Manage various campaigns and jobs for numerous companies across several business categories. Services include sales funnel management with sales in excess of $2 million, Marketing Management, Social Media Management, Digital Advertising Management, and Content Creation.

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  Ron Hibbard Toyota

  Nov 2018 - Jan 2019

  Marketing Manager

  • Managed the dealership’s online reputation resulting in a 64.71% increase in reviews.• Maintained a 4.9 dealer rating through DealerRater.com making Ron Hibbard Toyota the highest rated Toyota dealer in the state.• Managed the new and pre-owned vehicle inventory online including vehicle photography, initiating pricing updates and composing vehicle descriptions.• Established a consistent social media presence across all major channels, including launching several new channels, resulting in a 68% increase in organic post reach.• Increased the dealer’s PLS survey results to the highest of the year, 99.52, compared to the region average of 95.79.• Served as the primary point of contact with our agency and web services providers, monitoring our ad buys, spending, and placement. Show less

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  ThirdChannel

  Nov 2018 - Aug 2020

  Brand Ambassador

  • Oversaw a territory including 12 retail locations conducting monthly visits• Trained Managers and Store Associates on Costa/Hydro Flask technology and brand philosophy• Interacted with customers during visits to educate and encourage purchases• Worked on product displays, pulled product out of back stock, and merchandised/replenished displays as needed• Submitted visit reports using proprietary ThirdChannel technology

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  Nissan Motor Corporation

  Jan 2019 - now

  * Effectively coached and supervised a team of 10 Social Media Customer Care Moderatorsresponsible for providing industry-leading customer service for Nissan and INFINITIbrands across all social channels.* Ensured that the SMCX team adheres to Nissan and INFINITI brand standards at alltimes on Social Media properties.* Escalated customer inquiries to appropriate internal teams in an effort to achieve a timely response/resolution.* Reported weekly and monthly KPI standards to ensure the team is working efficiently.* Worked cross-functionally with marketing, PR, CMM, legal, engineering, product safety, and consumer affairs departments toward effective communication with customers on social channels.* Continuously worked to redefine best practices in order to improve upon efficient internal workflow processes in conjunction with multiple supporting vendors and advertising agencies.* Managed the Surprise & Delight program ensuring Nissan and INFINITI customersreceive a well-thought-out, personalized package in a timely manner, and that the budget is met each quarter.* Managed multiple department projects including a complete tagging restructure effectively doubling the number of reportable metrics, Guided Workflows by Sprinklr to help provide a clear path in platform for newly hired moderators to navigate improving consistency and competency in customer service, and the Sprinklr/Salesforce Connector which allowed for an increase in productivity by reducing clicks by our moderation staff and improved on the consistency of notes and customer verbatim within Consumer Affairs cases.* Maintained and communicated staff schedule, including weekend, vacation, and holidaycoverage planning.* Prepared presentation materials and assets for stakeholder and executive reviews. Show less

  • Sr. Planner - eCommerce Platform

    Feb 2023 - now

  • Team Lead - Social Media Customer Experience

    Jan 2019 - Feb 2023
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  SocialMedia.org

  Aug 2021 - Feb 2023

  Board Member

  SocialMedia.org is the confidential, vendor-free membership organization for people leading social media at big brands.