Jason G.

Experience

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  First Direct

  Jan 2000 - Aug 2007

  The UK's first 24 hour telephone bank and the first bank to offer internet banking. Manage and create all content and customer journeys on the bank's digital channels.- Manage the content and customer journeys for all customer facing electronic channels (operational and marketing) including the website, internet banking operational and sales areas, mobile phone banking and all online applications- Maintain the number 1 position in the Virtual Online Banking Survey- Continuous analysis and evaluation of all online communications- Brief internal development teams with all digital channel requirements, negotiate and prioritise their workloads, resolve any issue during the testing stage and proof and sign-off completed work- Ensure all online content complies to all DDA and W3C accessibility guidelines, compliance, legal, brand and Data Protection requirements, while being fully optimised for search engines- Daily management and/or interaction with external design and web agencies, service suppliers, internal build and testing teams and customer facing departments- Strategy, briefing, management and creative testing for all bank electronic communications, including SMS, emails, electronic messages, micro-sites and online services Show less To manage and deliver acquisition and retention customer communications.Brief, create, manage and fulfil customer communications for all banking products including mortgages, savings, loans and credit cards, financial planning and insuranceEnsure all content complies to all DDA, compliance, legal, brand and Data Protection requirements, while full optimized for search enginesManage the amendment process for a paper based operational and marketing communicationsDeliver communications on budget and to plan within a fast moving environment, including many high volume, time critical projects with extremely short timescalesManage the full print production process Show less

  • E-Communications Manager

    Jan 2003 - Aug 2007

  • Communications Manager

    Jan 2000 - Jan 2003
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  Yorkshire Forward

  Aug 2007 - Dec 2010

  Emarketing Manager

  A Regional Development Agency set up by the UK Government in 1999, with the aim of improving the economy of Yorkshire and Humber by supporting businesses, funding regeneration projects and increasing skill levels across the region.Manage and continually develop the agency's websites and emarketing programmeDevelop interactive tools and applications to increase the level of online transactions Work with both agencies and internal stake holders to define the website strategy and maximise all online opportunitiesProvide advice and support across the organisation to ensure an integrated approach to emarketingBenchmark all website and emarketing activity to ensure continuous improvementManage the corporate communications databases in line with Customer Relationship ManagementDirect responsibility for the online marketing budget Show less

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  International Personal Finance

  Oct 2010 - Feb 2012

  Digital Projects Lead

  Project management of all digital projects across 6 overseas countries for a FTSE 250 finance company. The role includes• Driving the development and proposition of the business email marketing and to ensure that email channel marketing follows best practice and industry leading techniques• Ensuring all development activity is managed and delivered within agreed SLAs• Supporting new market entries by advising on the most suitable use of digital development and to project manage and deliver digital development• Supporting new product development, and or product changes resulting from wider business or legislative changes by amending/enhancing existing digital functionality• Supporting and knowledge sharing with internal communications teams by advising, developing and delivering appropriate consumer and corporate facing digital projects• Ensuring all group digital development meets industry guidelines and standards such as W3C guidelines, usability and accessibility guidelines • Managing the group’s content management system to ensure it is maintained and updated in line with the group’s changing development requirements.• Co-ordinating the management and output of the appointed digital development and hosting agencies Show less

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  The Co-operative Group

  Jan 2012 - Jun 2018

  Digital Marketing Lead

  Reporting directly into a Managing Director, I am currently responsible for building and developing the digital marketing team and planning and delivering the digital marketing strategy in line with business priorities.- Planned and delivered a multi-million pound PPC strategy with an ROI of £7 for every £1 spent. This fully integrates across the 1,000+ branch network, ensuring both the scale of a national brand and local, geographical and demographic data work together. - Utilising the very latest in geotargeting and tracking capabilities, planned and implemented digital marketing strategies that fully track online actions and offline branch sales. This has involved building a full attribution model to understand how all digital marketing works in harmony, to drive footfall.- Managed and implemented integrated marketing campaign plans, ensuring brand consistency is maintained across all channels and manage continual test and learn activities.- Developed and delivered a 5 year digital marketing strategy that has transformed the business through measurable sales, while managing a multi million pound budget.- Built and lead the internal digital marketing team while planning their own personal development, while forging key internal and external stakeholder relationships, including design and delivery agencies, production houses and development partners and Executive Team and Board Members.- Managed and manipulated CRM data and insight to ensure all digital marketing activity in truly data and customer needs based, through robust follow-up and retargeting strategies.- Using both waterfall and agile methodologies, developed a clear road-map for online developments including websites, online tools and calculators, ecommerce and purchase journeys and interactive digital tools, utilising MVT and CRO. This has led to a 70% year on year increase in online sales since 2015. Show less

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  Auden

  Jun 2018 - Aug 2022

  • Head of Marketing Campaigns

    Nov 2019 - Aug 2022

  • Head Of Performance Marketing

    Jun 2018 - Nov 2019
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  Gay Pride Shop

  Dec 2019 - now

  Business Owner