Andrew Lopez

Experience

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  In-N-Out Burger

  Jul 2018 - Jul 2021

  Store Associate
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  The Recording Academy

  Mar 2021 - Dec 2022

  Grammy U Member + Mentee - Los Angeles Chapter

  - Collaborated with various music executives through networking, educational programs, and performance opportunities- Enhanced current academic/industry curriculum with access to recording industry professionals - Engaged in special events, workshops, and professional development programs in preparation for a career in music

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  Spirit Music Group

  Jun 2021 - Sept 2021

  Creative Intern

  - Assisted with maintenance of music database by updating metadata and uploading/creatively tagging audio- Partnered with Creative Coordinator and Senior Vice President in responding to music briefs sent by media personnel - Composed playlists and weekly audio newsletters to be sent to Advertising, Film, TV, and Video Game music supervisors - Oversaw sync placement process by understanding how to search for songs that meet a submitted sync brief’s criteria

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  Fan To Band

  Sept 2021 - Dec 2021

  Digital Marketing Intern

  - Curated social media content and launched online marketing campaigns on behalf of high-profile artists and brands- Identified the social media trends of Travis Scott’s fandom for fan engagement work on the ground of Astroworld - Cultivated viral content strategies for Tate McRae and her mobile app with a small team of interns

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  Fender Musical Instruments Corporation

  Jan 2022 - Apr 2022

  Digital Marketing Intern

  - Maintained and updated marketing roadmap, including getting key inputs from stakeholders across digital marketing- Examined Fender Play’s competitors and their marketing tactics to make recommendations for practices FMIC can adopt- Formulated campaign briefs for product feature GTMs and manages timelines such as flash sales and promotions

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  Interscope Records

  Sept 2022 - Aug 2023

  - Assisted project managers in the development of digital marketing strategy for Interscope’s roster of Hip-Hop/R&B acts- Managed TikTok marketing campaign for Kendrick Lamar, amassing over 25,000 followers and 1,000,000 likes in three weeks time- Collaborated with senior-level executives in creating experiential activations for single, album, and video releases- Developed reports regarding artist metrics and audience demographics using Meltwater, Soundcharts, Trendpop, Tubular, and CrowdTangle- Organized creation of 360 marketing campaign for Jordan Ward, including album/tour promotion and brand partnership opportunities Show less

  • Digital Marketing Intern

    Jun 2022 - Aug 2023

  • Film/TV Creative Sync Licensing Intern

    Sept 2022 - Dec 2022
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  Warner Records

  Nov 2023 - now

  Assistant, Brand Partnerships & Ad Sync