Mélina Tiraskis

Mélina tiraskis

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location of Mélina TiraskisDubai, United Arab Emirates
Followers of Mélina Tiraskis1000 followers
  • Timeline

  • About me

    Regional Marketing Manager at CO-RO

  • Education

    • Beijing institute of economic management

      2013 - 2013
      Semester abroad in beijing

      Activities and Societies: Chinese Language - Chinese Culture - Chinese Politics & Diplomacy - Chinese Economy - Chinese Marketing - Chinese Investment - Chinese Law Conduct of a Market Research : Luxury market and its counterfeit in China Multiple cultural visits across Beijing & Shanghai

    • Lycée notre dame, guingamp - britanny, france

      2006 - 2009
      High school diploma economics and social science
    • Universidad francisco de vitoria

      2010 - 2010
      Semester abroad in madrid

      Activities and Societies: Spanish Classes - Marketing - Advertising

    • Istec, institute of higher education in marketing and commerce

      2009 - 2014
      Master’s degree in marketing & communication - paris, france

      Score: Always in the top 25% of the studentsConducted 5x marketing internships, including 3 in Paris, 1 in Greece and 1 in DubaiConducted 2x semesters abroad: 1 in Madrid and 1 in Beijing Conducted 1x thesis and 4x market research:Topic as follows: - Thesis (year 2014): Sensory marketing and its impact on consumers' behavior in a retail environment - Market research (year 2013): Luxury market and its counterfeit in China- Market research (year 2012): How to… Show more Score: Always in the top 25% of the studentsConducted 5x marketing internships, including 3 in Paris, 1 in Greece and 1 in DubaiConducted 2x semesters abroad: 1 in Madrid and 1 in Beijing Conducted 1x thesis and 4x market research:Topic as follows: - Thesis (year 2014): Sensory marketing and its impact on consumers' behavior in a retail environment - Market research (year 2013): Luxury market and its counterfeit in China- Market research (year 2012): How to set-up successfully an e-commerce business to sell high-end organic cosmetic? - Market research (year 2011): How to implement a new business in sport sponsorship? - Market research (year 2010): Champagne market in the world Show less

  • Experience

    • Louis vuitton | luxury & jewelry goods

      May 2010 - Sept 2010
      Client advisor

      Responsible for providing an excellent and personalized customer service in the Louis Vuitton store @Galeries Lafayette in Paris. - Ensured clients receive a warm genuine welcome to Maison Louis Vuitton- Delivered the best Client experience and guided them across the brand and all product categories- Helped the customer to elicit a decision and presented complimentary items (cross-selling)- Engaged with Clients to develop long-term relationships- Respected Louis Vuitton Brand standards in terms of grooming and behaviour- Dealt with customers complaints - Stock monitoring - Participated in weekly meetings (analysis of sales figures and suggestions for coming weeks/months) Show less

    • Papadimitriou | consumer goods

      Jun 2011 - Aug 2011
      Marketing assistant (internship)

      Papadimitriou is one of the biggest food business company from south of Greece. The company is the leading brand of balsamic vinegar in Greece. Support the Marketing Manager in daily tasks: - Participated in new product launches including choice of packaging, colours, POSM development...- Maintained social media presence by creating new marketing content posts in line with brand objectives & strategies- Administrative tasks (follow-up of invoices, clients’ orders...)

    • Oriental labs paris

      May 2012 - Aug 2012
      Junior product manager

      Oriental Labs Paris has developed the first natural and organic range of cosmetic products composed of face, body and hair care treatments based on prickly pear seeds oil, a precious oil with exceptional properties. Responsible for launching the products in the French market, in retail and online channel: - Developed Marketing tools such as booklet, training book, press-book, product data sheet for the salesforce and distributors, to ensure a perfect execution and knowledge on products- Analyzed competitors' activities on their marketing mix & led sales force surveys to provide the best marketing strategy to drive sales- Coordinated the pack shot development for the launch of the collection - Built social media presence to drive awareness - Delivered a Market Study for an e-commerce strategy to start selling the products online Show less

    • Jolietete.com

      Jun 2013 - Sept 2013
      E-commerce manager

      Responsible for managing the daily business of the e-commerce platform: * Measured and analyzed weekly KPI's with Google Analytics to recommend actions plan to increase traffic and conversions * Optimized products content and navigation to ensure to get the best results in search engine and customers experience * Improved the SEO / SEM strategy with Google AdWords* Maintained social media presence on Facebook, Instagram and Pinterest - 1 post a day * Back office management (clients' orders, customers service, inventory...)* Developed the portfolio of Chinese suppliers for new products collection* Led the pack shot event for the new collection Show less

    • Codebar uae

      Mar 2014 - Jun 2016
      Account manager

      Codebar (Marketing Agency)> Primary clients' point of contact and led end-to-end marketing queries from brief to productionMain clients: Rémy Cointreau, Moët Hennessy, Parfum Christian Dior, Coty and Nuxe Main project managed: POS material - Visual Merchandising - Digital activities - Event production - Windows displays - Branding collaterals----Key achievements: - Successfully delivered A-Z small and large scale events- Implementation of multiple POSM and branding collateral- Brought 3 new clients into the portfolio Show less

    • Creative sauce

      Jun 2016 - Oct 2019
      Senior account manager

      Served as primary client contact, leading end-to-end projects within strict deadlines and budgets, ensuring effective, efficient, and profitable outcomesMain clients: Pernod Ricard, Treasury Wine Estates, Bacardi-Martini, Ferrari, Al Tayer Motors and SopexaMain projects managed: Visual Merchandising - Digital Activities - Retail Promotion - Product Launch - Print Material - A-Z Event Management - Packaging - Branding Collaterals My key responsibilities included:- Developed client briefs with a strategic thinking mindset, creative flair, and commercial savviness, resulting in successful outcomes that exceeded client expectations- Worked closely with the creative and production team to ensure high-quality results that were perfectly on-brand and met the client's goals.- Built strong and positive relationships with clients to secure business, resulting in a track record of repeat business and long-term partnershipsMy key achievements included:- Increased gross profit by +42% in year 2 and +10.3% in year 3, demonstrating my ability to drive revenue growth through successful project deliveries and partnerships- Being promoted every year and receiving the 'Employee of the Month' award for delivering the 'Ferrari Passione Rossa' event in record time- Successfully delivered multiple offline and online marketing projects simultaneously, demonstrating my strong creative, project management, and executional marketing skills. Show less

    • Mmi - maritime and mercantile international

      Oct 2019 - Jun 2020
      Brand manager moët hennessy

      MMI (#1 Alcohol distributor in UAE) > Managed a portfolio of 7 high-end brands, driving brand visibility and sales growth across On and Off trade channels- Brand Management: Developed, implemented, evaluated annual brand plans and ensured best-in-class execution - Brand activation: Created and implemented local marketing activities to drive sales and awareness as well as to secure pouring trade deals and drive consumption via right price positioning- Budget management: Owned, managed and drove the A&P budget ($ 500k)- Customer relationship: Dealt with On-Trade customers in an efficient and strategic manner (POSM allocation, product supply, bespoke visibility, special events…)- Insights: Monitored sales via Tableau 8, evaluated marketing ROI campaign and conducted brand/market performance analysis - Reporting: Supplied monthly activities reports for Moët Hennessy and supported quarterly business reviews----Key achievements: - Achieved yearly KPIs in terms of depletion, activation and distribution. - Activated 3 Maison global platforms: Veuve Clicquot Yelloween (in 3 simultaneously outlets) , Veuve Clicquot in the snow and Moët & Chandon Grand Day- Created local marketing programs that drove incremental sales during key period of the year - Launched 1 Veuve Clicquot flagship at a key customer Show less

    • Co-ro

      Jan 2021 - now
      Mea regional marketing manager

      CO-RO A/S (FMCG Danish beverage company)> Drive marketing strategy and activities for a portfolio of 4 brands across GCC & Levant countries in the Modern Trade, Traditional Trade, HORECA, Social Media and E-commerce channels- Brand Strategy & Management: Develop and evaluate all ATL/BTL marketing activations across brands/channels/markets with a $650k annual A&P budget. Successfully launched multiple 360° activations that drove positive sales growth & awareness- E-commerce: Full ownership to pilot channel to drive distribution and awareness via paid ads. Successfully increased sales by +144% in Oman and +258% in UAE (from 2022 to 2024)- New Product Development: Collaborate with cross-functional teams and distributors to successfully launch and execute regional products pipeline. Eg. Launched of a Non-Added-Sugar range, new flavors, Sunlolly brand in MEA...- Regulatory: Coordinate cross-functional teams to ensure product compliance with GCC packaging regulations.- Data & Insights: Monitor brand trackers, U&A, market data, competitors' activities and conduct frequent market visits to identify gaps and opportunities for portfolio optimization and strengthening - Event Management: Project lead to build and deliver the annual CO-RO MEA Partner Event (+100 participants) Show less

  • Licenses & Certifications

    • The fundamentals of digital marketing

      Google digital garage
      Jun 2020
    • Email and newsletter marketing foundations

      Linkedin
      Sept 2020
      View certificate certificate
    • Google ads search

      Google digital academy (skillshop)
      Oct 2020
      View certificate certificate
    • Seo training course: building sustainable traffic for business growth

      Hubspot academy
      Sept 2020
    • Social media marketing certification

      Hubspot academy
      Sept 2020
    • Google ads display

      Google digital academy (skillshop)
      Oct 2020
    • Marketing tools: social media

      Linkedin
      Jun 2020
      View certificate certificate
    • Wine & spirit education trust - level 2 - obtained with merit

      Wine & spirit education trust
      Jan 2019
    • Google analytics for beginners

      Google
      Nov 2020
    • Strategic thinking

      Linkedin
      View certificate certificate
  • Honors & Awards

    • Awarded to Mélina Tiraskis
      Wine & Spirits Educational Trust MMI гру 2019 р. With Merit