
Timeline
About me
Regional Marketing Manager at CO-RO
Education

Beijing institute of economic management
2013 - 2013Semester abroad in beijingActivities and Societies: Chinese Language - Chinese Culture - Chinese Politics & Diplomacy - Chinese Economy - Chinese Marketing - Chinese Investment - Chinese Law Conduct of a Market Research : Luxury market and its counterfeit in China Multiple cultural visits across Beijing & Shanghai

Lycée notre dame, guingamp - britanny, france
2006 - 2009High school diploma economics and social science
Universidad francisco de vitoria
2010 - 2010Semester abroad in madridActivities and Societies: Spanish Classes - Marketing - Advertising

Istec, institute of higher education in marketing and commerce
2009 - 2014Master’s degree in marketing & communication - paris, franceScore: Always in the top 25% of the studentsConducted 5x marketing internships, including 3 in Paris, 1 in Greece and 1 in DubaiConducted 2x semesters abroad: 1 in Madrid and 1 in Beijing Conducted 1x thesis and 4x market research:Topic as follows: - Thesis (year 2014): Sensory marketing and its impact on consumers' behavior in a retail environment - Market research (year 2013): Luxury market and its counterfeit in China- Market research (year 2012): How to… Show more Score: Always in the top 25% of the studentsConducted 5x marketing internships, including 3 in Paris, 1 in Greece and 1 in DubaiConducted 2x semesters abroad: 1 in Madrid and 1 in Beijing Conducted 1x thesis and 4x market research:Topic as follows: - Thesis (year 2014): Sensory marketing and its impact on consumers' behavior in a retail environment - Market research (year 2013): Luxury market and its counterfeit in China- Market research (year 2012): How to set-up successfully an e-commerce business to sell high-end organic cosmetic? - Market research (year 2011): How to implement a new business in sport sponsorship? - Market research (year 2010): Champagne market in the world Show less
Experience

Louis vuitton | luxury & jewelry goods
May 2010 - Sept 2010Client advisorResponsible for providing an excellent and personalized customer service in the Louis Vuitton store @Galeries Lafayette in Paris. - Ensured clients receive a warm genuine welcome to Maison Louis Vuitton- Delivered the best Client experience and guided them across the brand and all product categories- Helped the customer to elicit a decision and presented complimentary items (cross-selling)- Engaged with Clients to develop long-term relationships- Respected Louis Vuitton Brand standards in terms of grooming and behaviour- Dealt with customers complaints - Stock monitoring - Participated in weekly meetings (analysis of sales figures and suggestions for coming weeks/months) Show less

Papadimitriou | consumer goods
Jun 2011 - Aug 2011Marketing assistant (internship)Papadimitriou is one of the biggest food business company from south of Greece. The company is the leading brand of balsamic vinegar in Greece. Support the Marketing Manager in daily tasks: - Participated in new product launches including choice of packaging, colours, POSM development...- Maintained social media presence by creating new marketing content posts in line with brand objectives & strategies- Administrative tasks (follow-up of invoices, clients’ orders...)

Oriental labs paris
May 2012 - Aug 2012Junior product managerOriental Labs Paris has developed the first natural and organic range of cosmetic products composed of face, body and hair care treatments based on prickly pear seeds oil, a precious oil with exceptional properties. Responsible for launching the products in the French market, in retail and online channel: - Developed Marketing tools such as booklet, training book, press-book, product data sheet for the salesforce and distributors, to ensure a perfect execution and knowledge on products- Analyzed competitors' activities on their marketing mix & led sales force surveys to provide the best marketing strategy to drive sales- Coordinated the pack shot development for the launch of the collection - Built social media presence to drive awareness - Delivered a Market Study for an e-commerce strategy to start selling the products online Show less

Jolietete.com
Jun 2013 - Sept 2013E-commerce managerResponsible for managing the daily business of the e-commerce platform: * Measured and analyzed weekly KPI's with Google Analytics to recommend actions plan to increase traffic and conversions * Optimized products content and navigation to ensure to get the best results in search engine and customers experience * Improved the SEO / SEM strategy with Google AdWords* Maintained social media presence on Facebook, Instagram and Pinterest - 1 post a day * Back office management (clients' orders, customers service, inventory...)* Developed the portfolio of Chinese suppliers for new products collection* Led the pack shot event for the new collection Show less

Codebar uae
Mar 2014 - Jun 2016Account managerCodebar (Marketing Agency)> Primary clients' point of contact and led end-to-end marketing queries from brief to productionMain clients: Rémy Cointreau, Moët Hennessy, Parfum Christian Dior, Coty and Nuxe Main project managed: POS material - Visual Merchandising - Digital activities - Event production - Windows displays - Branding collaterals----Key achievements: - Successfully delivered A-Z small and large scale events- Implementation of multiple POSM and branding collateral- Brought 3 new clients into the portfolio Show less

Creative sauce
Jun 2016 - Oct 2019Senior account managerServed as primary client contact, leading end-to-end projects within strict deadlines and budgets, ensuring effective, efficient, and profitable outcomesMain clients: Pernod Ricard, Treasury Wine Estates, Bacardi-Martini, Ferrari, Al Tayer Motors and SopexaMain projects managed: Visual Merchandising - Digital Activities - Retail Promotion - Product Launch - Print Material - A-Z Event Management - Packaging - Branding Collaterals My key responsibilities included:- Developed client briefs with a strategic thinking mindset, creative flair, and commercial savviness, resulting in successful outcomes that exceeded client expectations- Worked closely with the creative and production team to ensure high-quality results that were perfectly on-brand and met the client's goals.- Built strong and positive relationships with clients to secure business, resulting in a track record of repeat business and long-term partnershipsMy key achievements included:- Increased gross profit by +42% in year 2 and +10.3% in year 3, demonstrating my ability to drive revenue growth through successful project deliveries and partnerships- Being promoted every year and receiving the 'Employee of the Month' award for delivering the 'Ferrari Passione Rossa' event in record time- Successfully delivered multiple offline and online marketing projects simultaneously, demonstrating my strong creative, project management, and executional marketing skills. Show less

Mmi - maritime and mercantile international
Oct 2019 - Jun 2020Brand manager moët hennessyMMI (#1 Alcohol distributor in UAE) > Managed a portfolio of 7 high-end brands, driving brand visibility and sales growth across On and Off trade channels- Brand Management: Developed, implemented, evaluated annual brand plans and ensured best-in-class execution - Brand activation: Created and implemented local marketing activities to drive sales and awareness as well as to secure pouring trade deals and drive consumption via right price positioning- Budget management: Owned, managed and drove the A&P budget ($ 500k)- Customer relationship: Dealt with On-Trade customers in an efficient and strategic manner (POSM allocation, product supply, bespoke visibility, special events…)- Insights: Monitored sales via Tableau 8, evaluated marketing ROI campaign and conducted brand/market performance analysis - Reporting: Supplied monthly activities reports for Moët Hennessy and supported quarterly business reviews----Key achievements: - Achieved yearly KPIs in terms of depletion, activation and distribution. - Activated 3 Maison global platforms: Veuve Clicquot Yelloween (in 3 simultaneously outlets) , Veuve Clicquot in the snow and Moët & Chandon Grand Day- Created local marketing programs that drove incremental sales during key period of the year - Launched 1 Veuve Clicquot flagship at a key customer Show less

Co-ro
Jan 2021 - nowMea regional marketing managerCO-RO A/S (FMCG Danish beverage company)> Drive marketing strategy and activities for a portfolio of 4 brands across GCC & Levant countries in the Modern Trade, Traditional Trade, HORECA, Social Media and E-commerce channels- Brand Strategy & Management: Develop and evaluate all ATL/BTL marketing activations across brands/channels/markets with a $650k annual A&P budget. Successfully launched multiple 360° activations that drove positive sales growth & awareness- E-commerce: Full ownership to pilot channel to drive distribution and awareness via paid ads. Successfully increased sales by +144% in Oman and +258% in UAE (from 2022 to 2024)- New Product Development: Collaborate with cross-functional teams and distributors to successfully launch and execute regional products pipeline. Eg. Launched of a Non-Added-Sugar range, new flavors, Sunlolly brand in MEA...- Regulatory: Coordinate cross-functional teams to ensure product compliance with GCC packaging regulations.- Data & Insights: Monitor brand trackers, U&A, market data, competitors' activities and conduct frequent market visits to identify gaps and opportunities for portfolio optimization and strengthening - Event Management: Project lead to build and deliver the annual CO-RO MEA Partner Event (+100 participants) Show less
Licenses & Certifications

The fundamentals of digital marketing
Google digital garageJun 2020- View certificate

Email and newsletter marketing foundations
LinkedinSept 2020 - View certificate
.webp)
Google ads search
Google digital academy (skillshop)Oct 2020 
Seo training course: building sustainable traffic for business growth
Hubspot academySept 2020
Social media marketing certification
Hubspot academySept 2020.webp)
Google ads display
Google digital academy (skillshop)Oct 2020- View certificate

Marketing tools: social media
LinkedinJun 2020 
Wine & spirit education trust - level 2 - obtained with merit
Wine & spirit education trustJan 2019
Google analytics for beginners
GoogleNov 2020- View certificate

Strategic thinking
Linkedin
Honors & Awards
- Awarded to Mélina TiraskisWine & Spirits Educational Trust MMI гру 2019 р. With Merit
Languages
- frFrançais
- grGrec
- esEspagnol
- anAnglais
- poPortuguese
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