Antonio Varco

Experience

• 

  Università Bocconi

  Jan 2014 - Jan 2015

  Research Analyst

  - Sustainability researcher within the Golden for Sustainability Research Network- Conducted a study on the relationship between sustainable conduct and economic performance of firms - In charge of database building, statistical and financial analysis, qualitative research, reporting and improvements in the research methodology

• 

  Roland Berger

  Jan 2015 - Jan 2015

  Business Analyst

  - Retail & Digital; Marketing and Business Development- Designed and conducted PMO of digital marketing initiatives masterplan for a top player in the gaming industry, aimed at improving turnover and profitability- Assessed the competitive scenario and defined new business opportunities for a player in the retail sector- Performed the sell-side due diligence of a player in the digital payments industry in emerging countries

• 

  Ferrero

  Jan 2016 - Jan 2019

  - Strategic Planning, consumer, market & business intelligence, business development & project management. Reported to the Managing Director of Ferrero India- Strategic planning: Preparation of the annual budget and the regalar business updates for the HQ- Data analysis: Regular analysis of marketing, market research and sales data / ad-hoc requests from the top management. Part of the client team in projects with strategic consulting companies- Project management: Project leader of assigned projects and PMO of strategic initiatives. Focus on RTM management (including sales reorganization) and innovation/ product development- Managed one intern Show less

  • Senior Strategy Analyst

    Jan 2017 - Jan 2019

  • Strategy Analyst

    Jan 2016 - Jan 2017
• 

  Boston Consulting Group (BCG)

  Jan 2016 - Jan 2016

  Visiting Associate

  - Consumer Goods & Retail; Strategic Planning and M&A- Analyzed a target company for M&A/JV transaction in the US beverage industry and assessed the outcome of the strategic partnership - Defined the strategic guidelines for a player in the insurance industry and conducted geoanalytics analysis with SQL-based proprietary software

• 

  L'Oréal

  Jan 2019 - Jan 2022

  Senior Business Analyst

  - Commercial strategy and Business Intelligence analyst for the luxury division (15+ brands). Report to the Country Commercial Director L’Oréal Luxe- Sales strategy: Define and develop yearly commercial guidelines by retailer and channel. Build a strategic frame and support trade negotiations. Support the integration of new brands- Commercial planning: Support the definition and the periodic reviews of the annual budget by client. Main reference point for the commercial finance team- Business Analysis: Analyze client performance (SI/ SO/ stock/ market share/ P&L) with focus on SO and trade terms. Link clients’ performance to market and retailer analysis. In charge of the monitoring of the grey market - Business Intelligence: In charge of sales reporting and dashboarding. Lead the project to upgrade the reporting in PowerBI- Managed one intern Part of the Diversity & Inclusion squad Show less

• 

  EssilorLuxottica

  Jan 2022 - now

  Report to SGH eCommerce Director. Manage 1 intern- Business analysis: Provide the SGH Ecommerce Director with reports and analysis on business performance. Recommend actions to improve KPIs (net sales, returns, AUR, CR, average discount) on both the SGH.com website and marketplaces/Shops in Shop- Financial analysis: Conduct P&L analysis to ensure to hit financial targets (net sales growth and marginality). Lead the monitoring process of performance marketing spend- Budgeting & forecasting: Lead the forecasting and budget processes, making sure to provide accurate estimates. Lead the business cases for roadmap projects and monitor progress (ROI measurement)- Promo evaluation & product analysis: Perform estimates on promo performance and recommend changes to promo planning. Work closely with Product & Planning to ensure right level of stock & product mix Show less

  • Business Insight Manager

    Jan 2024 - now

  • Senior Global E-Commerce Business Analyst

    Jan 2022 - Jan 2024