Michael R. Lyons, MBA

Experience

• 

  Goodyear Tire & Rubber Company

  Feb 2004 - Dec 2007

  • Increased revenue by 16% and margin by 6% by winning profitable new business and implementing price increases.• Led team of Product Managers that launched numerous new products that contributed over $2M of new revenue.• Selected for Mahler Company Executive Development Program. Agency Management | Budget Development | Business Case Development | Competitive Analysis |Customer Presentations | Distributor Marketing | Marketing Segmentation | Marketing Strategy | New Product Introductions | OEM Marketing | Pricing Analysis | Product Development | Product Lifecycle management |Product Line rationalization | Product Management | Profit & Loss responsibility | Proposal Development | Sales Tools | Segmentation Analysis | Strategic Planning | Team Leadership | Vendor Management | Voice of the Customer |Marketing Director Show less

  • Manager – Product Management and Marketing

    Feb 2006 - Dec 2007

  • Manager of Distributor Marketing

    Dec 2004 - Jan 2006

  • Product Manager

    Feb 2004 - Nov 2004
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  Goodyear Engineered Products

  Jan 2008 - Apr 2011

  • Launched the first interactive solution of its kind, DataDrive Market Intelligence System which helps distributors stock the right products for their local markets. The patent-pending DataDrive integrates market data into one platform to help distributors prepare for future trends and anticipate their customers’ needs.• Developed and launched WinPoint, a market analytical tool designed to assess regional and national markets to identify and understand new business opportunities by industry and then capitalize on the new business opportunities to increase profitable revenue and share.• Built data warehouse and tools which strengthened marketing and sales analytics and improved understanding of vertical markets. Used data from these tools to determine the top 3 vertical markets to attack and which geographical markets to attack based on market share and market opportunity.o DataDrive and WinPoint delivered:• Market Share analysis tool by industry, geographic region, and sales representative. • Detailed Market Profile report. • Product and Application gap analysis. Business Case Development | Computer Programming | CRM |Cross-Functional Support |Customer Presentations | Data Warehouse | Lead Generation | Market Analysis |Marketing | Marketing Segmentation |Marketing Strategy | Product Development | Product Launch | Project Management | Sales Support |Sales Tools | Segment Analysis |Segmentation Analysis | Strategic Marketing |Training | Training Delivery | Training Development | Vendor Management | Web Site Content Show less • Drove profit improvement projects delivering EBIT improvement of $6M in 2008 and $12M in 2009. Some of the profit improvement projects: changed manufacturing footprint, negotiated reductions in NASCAR contract $1.5M, negotiated reductions of outside purchase products pricing, changed freight policies for OEM customers and developed a new pricing strategy.• Led a team of 12 (Product Managers, Specialists, Application Data Manager) delivering new products, pricing, placement and promotion delivering over $200M of revenue.Budget Development | Business Case Development | Competitive Analysis | Consumer Product Marketing | Customer Presentations | Distributor Marketing | Market Analysis | Market Research | Market Segmentation | Marketing Strategy | Media Analysis | New Product Introductions | OEM Marketing | Pricing Analysis | Product Development | Product Forecasting | Product Lifecycle management | Product Line rationalization | Product Management | Profit & Loss responsibility | Proposal Development | Segmentation Analysis | Strategic Planning | Team Leadership | Voice of the Customer | Web Site Optimization | General Manager Show less

  • Strategic Marketing Leader

    Aug 2009 - Apr 2011

  • Business Manager

    Jan 2008 - Jul 2009
• 

  Ranpak

  Jun 2011 - May 2019

  Director of Product Management and Marketing (Product Owner)

  • Launched an unprecedented number of new products using Stage Gate, Voice of the Customer (VOC) and global Product Roadmap / Product Plan that drove the growth of 7% annually in a mature market. Moved from new products once every few years to 8 new products in 2018.• Increased new accounts closed through lead generation from $1M to $2.5M per year.• Managed and coached a team of Product Managers / Product Owners (3), Marketing Communications (1), Marketing Analyst (1) and Lead Generation (2) by helping them grow their skills, increase productivity and launch market-based products.• Managed portfolio of 3 product categories encompassing 18 different products that accounted for 50%-55% of the company’s revenue. • Developed new product business case including pricing, margins, revenue forecasts and inventory management for capital equipment and consumables.• One of 7 on the Leadership Team that delivered Management Presentation to sell Ranpak for a high multiple.• One of 6 on the Leadership Team that executed due diligence in the strategic acquisition of a competitive product.• Created strategy and tactics for marketing campaigns: branding, retention program, sales training, product manuals, collateral/literature, web site, trade shows, distributor open houses, case studies and white papers.Business Case Development | CRM | Customer Presentations | Lead Generation | Marketing | Marketing Segmentation |Marketing Strategy | Product Launch | Project Management | Sales Support | Sales Tools | Segmentation Analysis | Training | Training Delivery | Training Development | Vendor Management | Web Site Content | Competitive Analysis | Distributor Marketing | New Product Introductions | Pricing Analysis | New Product Development | Product Forecasting | Product Lifecycle management | Product Line rationalization | Product Management | Product Roadmaps | Profit & Loss (P&L) | Strategic Planning | Team Leadership | Voice of the Customer | General Manager Show less

• 

  STERIS

  Nov 2020 - Jun 2024

  Senior Global Product Manager

  Life Sciences, Service, Parts and Controlled Environment Certification Services (CECS)Product Roadmaps | Product Lifecycle Management | New Product Development | Product Management | Marketing Strategy | Sales Support | Competitive Analysis | Pricing Analysis | Strategic Planning | Team Leadership | Voice of the Customer

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  Rohrer Corporation

  Jun 2024 - now

  Director of Product Management